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Tag: Rahul Panchal

  • The campaign contemporises the song Baar Baar Dekho for oil free skin

    82.5 creates film for Himalaya Facewash

    By Our Staff

     

    The Himalaya Drug Company has launched a new campaign for its Fresh Start Facewash. The campaign contemporises the fun 1960s song, Baar Baar Dekho, to underline this repeated interruption – checking for oiliness on skin.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “’Oil-clear’ is a key consumer-benefit segment within Face Wash category. Being the leader in overall face wash, we wanted to resonate with the recurring oily skin problem of teenagers and offer them the effective solution in Fresh Start Lemon Oil Clear Face Wash. The film exhibits efficacy of the product rooted in nature & science and talks to our potential consumers in an engaging manner.”

     

    Added Sumanto Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications India: “Hazar baar dekho. It’s the mantra of the young woman who’s at that age when looks are so important and oily skin is a constantly recurring annoyance —making mirror-gazing a bit of an obsession. That’s the story of our latest ad for Himalaya Fresh Start Face Wash, expressed in the form of a light-hearted musical.”

  • Team 82.5 Communications conceptualised the commercial

    Himalaya Purifying Neem highlights product benefits in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has unveiled its ad campaign ‘Reveal your best skin’ for Himalaya Purifying Neem Pack.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “We all aspire to have skin which is devoid of imperfections, and hence, we end up trying various options to look better. Our latest commercial aims to create awareness about how one can focus on revealing the best version of their skin. And, that is where our product comes in. Instead of masking the imperfections, Himalaya Purifying Neem Pack helps you discover your best skin with the goodness of natural ingredients like Neem and Turmeric.”

     

    Team 82.5 Communications conceptualised the commercial. Said Naveen Raman, Senior Vice President & Branch Head, 82.5 Communications, said: “We keep the consumer first in our thinking and all our campaigns are looking through their lens. Natural, flawless skin is what every young girl desires. However, given the stressful lifestyle and uncontrollable external conditions in her life, she ends up trying multiple hacks and quick fixes to hide the imperfections of her skin. Himalaya Purifying Neem Pack addresses this problem and provides an effective solution.”

  • The TVC drives awareness on the use of face scrubs to get rid of tough blackheads

    Himalaya ad highlights face-wash attributes

    By A Correspondent

     

    In its new campaign for Himalaya Purifying Neem Scrub, Himalaya addresses the consumer apprehension of face scrubs being harsh on the skin, and brings it as a gentle solution to tackle tough blackheads.

     

    Said Rahul Panchal, General Manager, Marketing–Face Cleansing, Consumer Products Division, The Himalaya Drug Company: “Today’s consumer is quite aware about her grooming needs. She knows her skin concerns and is constantly on the lookout for effective solutions. Blackhead as a concern is acknowledged but not addressed. The commercial is based on the consumer insight that one of the biggest barriers in the usage of face scrubs is harshness associated with the products. Consumers are apprehensive to try out scrubs, since they fear that any abrasive reaction may harm their skin. They are especially worried about blackheads, and seek products that are gentle, safe, and effective”.

     

    Added Ravi Kumar Cherussola, Creative Director – 82.5: “The common notion is that scrubs can be harsh on the skin and hence it shouldn’t be used often. Our objective through the commercial was to highlight the ingredients and properties of the Himalaya Purifying Neem Scrub that would convey the USPs of the ingredients and augment trust towards the product. Hence, we came up with a simple message highlighting the strengths of the product”.

     

     

  • The campaign captures the essence of today's Chennai Girl in a fun and peppy music video

    Himalaya’s ‘Chennai Ponnu’ campaign celebrates the spirit of today’s Chennai girl

    By A Correspondent

     

    The Himalaya Drug Company launched the “Chennai Ponnu” (Chennai Girl) campaign for its flagship product Himalaya Purifying Neem Face Wash. The campaign aims to celebrate the spirit of the Chennai girl and captures her essence in a fun and peppy music video.

     

    Sharing his perspective on the campaign, Rahul Panchal, Marketing Manager, The Himalaya Drug Company said: “Tamil Nadu is a unique market and the way consumers across states are evolving, there has been a huge shift in consumer behavior here as well.  Our regular interaction with the consumers in Chennai highlighted that young girls in the city have changed in several ways. While they are confident, independent and modern, they still continue to enjoy the rich culture of Chennai, be it the local food, music, dance or movies. Through our Chennai Ponnu music video, we are celebrating the amazing spirit of the Chennai girl in a fun and light-hearted way, while also capturing the local flavor of the city she loves and how it enriches her unique personality. This also happens to be Himalaya’s first big ticket region-centric campaign. While we will be launching more regional campaigns through the year, we’re really excited to start off with the vibrant city of Chennai!”

     

    Speaking more about the campaign, Hemang Vasani, Category Manager, Face Care at The Himalaya Drug Company said, “As a brand, Himalaya Purifying Neem Face Wash speaks to young girls and helps them tackle their pimple problems. Our TVC communication centers on the brand taking care of the teenagers’ skin troubles, especially pimples, giving her the confidence to enjoy life. With the Chennai Ponnu campaign, we wanted to further build on this communication by showcasing the energy, enthusiasm and confidence that today’s Chennai Girl has, in a peppy music video. Girls in Chennai are modern yet they are proud of their local culture and traditions, similar to our product Purifying Neem Face Wash, which is a contemporary product blended with traditional herbs like Neem and Turmeric.”

     

    “In the film also, we’ve subtly integrated the message that the Chennai Girl uses a product that works best for her skin. The song is catchy with a signature dance step that girls will relate to and really enjoy,” he added.