My FM has launched the ‘Plastic Bharat Chhodo’ campaign to address the issue of plastic usage in the country. The campaign aims to promote a greener and cleaner India and discourage the use of plastic in any form.
Said Rahul Namjoshi COO, MY FM: “Plastic is one of the biggest mess that we are currently living with. The government of India is now extensively working towards this as Prime Minister Shri Narendra Modi is at the driving seat of this initiative. We are hopeful that a small effort like ours for this cause will go a long way in making big changes. Keeping this in mind, we have started this initiative.”
FM radio station network My FM has launched a new brand jingle in collaboration with music composer Rochak Kohli. The track extends the brand promise of spreading positivity amongst its listeners.
The jingle is written by Vayu, sung by Divya Kumar and has been performed by choreographer Melvin Louis.
Speaking on the launch, Rahul Namjoshi, Chief Operating Officer, My FM, said: “With this amazing sound, we are entering into the festive season with a bang. At MY FM, we have always believed in providing an outstanding listening experience. In the last four months, we have successfully launched three unique content properties like Cheers, Kumar Vishwas Show and Mafia Stories. Now, we are out with our new brand jingle which is pacey, peppy and unconventional. We are sure our listeners will sing and dance along this number.”
My FM has expanded the Marathi content across its station. The radio station will now have more of a local Marathi flavour on all its on-air shows.
The new introduction in the programming lineup includes Unplugged Amey show “Wagh Cha Swag†which will be hosted by Amey Wagh along with a humour segment “Kaku vs Kakuâ€.
Commenting on the revamp, Vinay Manek, Programming Head said: “My FM has always focused on broadcasting the content that attracts the interest of the listeners. Basis the feedback we received from our listeners in Maharashtra via ‘Aapki Marzi Campaign’, we have incorporated and launched new programs keeping their preferences in mind. With these added features we wish to maintain their trust in us and offer the content which they want to listen.
Speaking on the development, Rahul Namjoshi, Business Head, My FM said: “We are customer centric organization and our USP is the strong local connect that MY FM guarantees. Listening to our regional language has its own charm and with the introduction of new shows in Marathi language will definitely be valuable for us to connect with our listeners’ â€
My FM has launched the ‘Marzi’ campaign that will reach out to people in the cities of Aurangabad, Nashik, Jalgaon, Solapur, Ahmednagar, Sangli, Nanded, Dhule and Akola.
Commenting on the campaign, Rahul Namjoshi, Business Head, My FM, said: “When we launched, we had committed to our listeners with a promise that radio in Maharashtra will be as per the “Marzi†of people in Maharashtra. Continuing on with the promise, we want to once again take another step in identifying the needs and the expectations from radio and keep up with the promise and the tradition. Maharashtra is our largest network and a key focus for us, basis the inputs from the connect campaign we will further align our content to give a truly world class Marathi Radio.â€
The campaign will reach out to people through radio, print, digital and mobile marketing. People can share their preferences by filling up the survey on the microsite or drop in duly filled survey form printed in Divya Marathi at My FM offices across various markets.
FM station network My FM has introduced a 10-day story festival which will feature stories of some of the legendary authors. The story will be narrated by RJ Aarti and will be broadcast across Gujarat from 9pm onwards every weekday.
The story festival will feature the works of authors such as Rabindranath Tagore, Prem Chand, Amrita Pritam, R K Narayan and many more. Every day one of the legends story will be featured in the show.
Commenting on the initiative, Rahul Namjoshi, Business Head, My FM said:“Our show Zindagi express has been getting outstanding response in Gujarat. This festival is an attempt to offer differentiated content and a unique listening experience to our listeners. Looking forward for an intriguing response.â€
Speaking on the initiative, Vinay Manek, National Programming Head, My FM added: “The idea behind doing this was to being alive the art of storytelling which is an integral part of entertainment in India. With the current lifestyle of people who are either continuously busy on their watsapp or who have becoming couch potatoes, the art of storytelling has gone missing. With our small effort we hope to revive the lost love on the art of storytelling.â€
My FM has won a Bronze for Maango Haq Se activity under the Health/Medical category. My FM ran a campaign wherein it encouraged menstruating women of all sections to use sanitary napkins and not resort to unhygienic alternatives like a strip of cloth or other materials. The campaign aimed at addressing the taboo around periods and ignorance about using sanitary napkins in the less privileged strata of the society.
Commenting on the initiative, Rahul Namjoshi, Business Head, My FM said: “This is the third year in a row that our initiatives have been appreciated at New York Festival. At My FM our endeavour has been to create activities for listeners that create a social impact and benefit the entire community.â€
My FM has brought on air its new show, ‘Chingum Boy’. The show will run in the new markets such as Bikaner, Hissar, Karnal, Aurangabad, Nasik, Jalgaon, Solapur, Sangli ,Dhule, Akola, Nanded and Ahmadnagar.
Commenting on the initiative, Rahul Namjoshi, Business Head, My FM said: “Chingum Boy is tried and tested concept, it was a run-away success in our old markets. Looking at the success we now plan to launch it in the new markets. I am sure this naughty kid will spread laughter riot in these cities tooâ€
Added Vinay Manek, National Programming Head, My FM remarked, “Chingum Boy symbolises that affable kid we all have, within us. He is sweet, innocent but with a streak of mischief and we are guilty of curbing it for varied reasons. MY FM encourages in true spirit of ‘Jiyo Dil Se’ to unleash that kid. With ‘Chingum Boy’, our listeners will get an opportunity to play along and chuckle with the most beloved brat on radio. As Gulzar saab also said ‘Dil toh bachcha hai ji’- so don’t hold up and don’t stop having fun!â€
Harrish M Bhatia, CEO of M​y​ FM, is being elevated and brought back to DB group core business of print media as President. In the new role, all state COOs of DB group, will report to him. This move will be effective starting November​ 2, ​2017.
Bhatia joined M​y​ FM in Oct​ ’2001 and spent 16 years of his career with ​the group. Prior to moving to the ​r​adio division of the group​,​ he spent around ​six​ years in print where he was head of the Rajasthan Unit. Subsequently, he laid the foundation of Divya Bhaskar in Gujarat and also led the Corp​orate​ Sales & Marketing vertical of the ​p​rint ​b​usiness. Then in the year 2007, he took charge of ​the ​radio ​b​usiness and established M​y​ FM.
​Speaking​ on the ​development, Sudhir Agarwal, Managing Director, DB Corp Ltd​ said:, “Harrish is an old hand in the system, with his vast exposure across brands and categories and deep understanding of the various functions in the Print business, he will be able to take the business to new heights. I wish him all the very best in the new role.â€
Rahul Namjoshi, who was earlier the Corporate Sales Head, has been elevated as Business Head, MY FM keeping in view Bhatia’s movement into print business. In his new role​,​ ​Namjoshi will report to Pawan Agarwal, Deputy Managing Director. ​Namjoshi joined the organi​s​ation in March​ 20​07 and held the role of Regional Head Gujarat and Cluster Head – NCR till 2012. In 2012 he moved into the role of National Corporate Sales Head and has been also handling the client solutions team and the states of Maharashtra and Gujarat.
​Added Pawan Agarwal​: “Rahul has been with us since 2007, his strong understanding of the radio business both at the retail and corporate level made him the obvious choice for us, I am sure M​y​ FM will achieve new heights under his leadership.â€
94.3 MY FM has elevated Rahul Namjoshi as National Corporate Sales Head. Mr Namjoshi, who has been associated with MY FM since 2007 as the Regional Head for Gujarat, moved to take the role of Business Head for North, East and South zones last financial year where he has played a critical role in transforming the Delhi region within a short span of time.
In his new role as National Corporate Sales Head, all non-station market sales teams including Mumbai, South,Delhiand government will report to him with immediate effect while he will continue reporting to the CEO, Harrish M Bhatia.
Commenting on the development Mr Bhatia said: “MY FM has created a culture that acknowledges exceptional performers. We are pleased to promote Rahul as the National Corporate Sales Head for 94.3 MY FM. We are sure that with his knowledge of Radio and the brand, Rahul will take MY FM to newer heights, making a positive contribution to the top line of the company.”
Continuing with the restructuring exercise, Harold Paul and Ambika Singh have been elevated to the Station Head level at MY FM’s key station – Ahmedabad. They will look after Corporate Sales and Retail Sales respectively.
Before joining 94.3 MY FM, Mr Namjoshi was leading Reliance Industries Ltd – Textile division as Deputy General Manager.
