MxMIndia

Tag: Rahul Mathew

  • Manoj joins DDB Mudra West from Bates India, where he was Creative Director

    DDB Mudra West appoints Manoj Bhavnani as Senior CD

    By A Correspondent

     

    Joining DDB Mudra West’s formidable creative force under the leadership of Rahul Mathew, Creative Head, is Manoj Bhavnani who has joined as Senior Creative Director.

     

    Manoj joins DDB Mudra West from Bates India, where he was Creative Director working on some of the agency’s biggest accounts such as FIAT, Tata AIG and Colgate. He was a part of the REDFUSE team, a group created by WPP to exclusively handle the communication duties for Colgate. With over 11 years of work experience and a degree in Statistics, Manoj has also worked with top agencies in the country including Draft FCB Ulka, Lowe Lintas, Grey Worldwide and Ogilvy & Mather.

     

    Rahul Mathew
    Rajiv Sabnis

    Rahul Mathew, Creative Head, DDB Mudra West said, “Over the last five months, Rajiv & I have been working hard at improving our product. Manoj is yet another step in this direction. He brings sound thinking and a lot of enthusiasm to our talented bunch. I am sure he will prove to be an essential cog in our creative machinery.”

     

    Commenting on Manoj’s appointment, Rajiv Sabnis, President, DDB Mudra West, said, “Manoj is talented professional who has cut his teeth on demanding and large brands in some of the best agencies. His ability to produce consistently good creative work on global, process-driven businesses really got us talking. We look  forward to his contribution, especially on J&J Beauty Care, and hope that he has long innings in DDB Mudra.”

     

  • He joins DDB Mudra West from McCann where he was ECD. He will report to Sonal Dabral

    McCann’s Rahul Mathew joins DDB Mudra West as Creative Head

    By A Correspondent

     

    Rahul Mathew

    DDB Mudra West has roped in Rahul Mathew as Creative Head. He will lead the agency’s creative output for clients including Future Group, Volkswagen, Johnson & Johnson, Kalpataru, Hindustan Unilever, Union Bank, Marico, Emirates, Gulf Oil, Godrej, Lavasa, Arvind, Adani Group, CenturyPly and Raj Petro among others. Mr Mathew will partner Rajiv Sabnis, President, DDB Mudra Group, West and will work closely with Sonal Dabral, Chairman & CCO, DDB Mudra Group, who he will be reporting in to.

     

    Mr Mathew joins DDB Mudra from McCann Erickson where he was Executive Creative Director. With over 15 years of experience, Rahul has worked with Ogilvy, JWT, Leo Burnett, Y&R (in Kuala Lumpur and India).

     

    Commenting on his new role, Mr Mathew said, “Few agencies, the world over, can boast of a creative culture the likes of DDB. And to be appointed a custodian of such a celebrated culture is both exciting and frightening.  But with the talented bunch at the agency, Sonal and I hope to make DDB Mudra West one of the brightest stars in the DDB constellation.”

     

    On the appointment, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “I’m very excited to welcome Rahul to the DDB Mudra Group family. I’ve known Rahul for a while now and have followed his career across countries and agencies, seeing him build brands and win multiple awards along the way. A new age creative thinker equally adept at traditional and non traditional media,Rahul is just the talent to lead the creative teams in DDB Mudra West.”

     

    Added Rajiv Sabnis, President, DDB Mudra Group, West: “With Rahul coming on board, our ability to provide creative business solutions to our clients gets a strong fillip.”

     

     

     

  • McCann's campaign for Western Union bagged India's first Gold as Leo Burnett and Cheil win Silvers and BBDO a Bronze

    1 Gold, 2 Silvers,1 Bronze on Day 3

     

    By A Correspondent

     

    “Of course, it feels awesome to win a Gold for something which we had put in a lot of hard work.” That’s Rahul Mathew, Executive Creative Director, McCann Worldgroup India, Mumbai. Mr Mathew and co-exec CD Akshay Kapnadak worked on the Outdoor Lions-winning campaign for Western Union Money Transfer. “It also reinforces the client’s trust on us and our work,” he said. McCann had produced a three-part campaign for Western Union

     

    McCann bagged India’s first Gold in Outdoor Lions for Western Union Money Transfer

     

    Indian entries won four metals on Day 3 of the Cannes Lions 2012. While McCann bagged India’s first Gold for Western Union Money Transfer in the Outdoor Lions, there were two silvers and one bronze in Media Lions. The sole shortlist from India in Creative Effectiveness did not win any metal and in the Mobile Category, there was no Indian shortlist.

     

    Leo Burnett snatched a Silver for Doorstep School in the Best Localised Campaign category
    Cheil won Silver for Samsung Printers in the Best Use of Integrated Media category
    BBDO won a Bronze Lion for its work on Gillette

    The Silver for Leo Burnett came in for Doorstep School for use of media in the Best Localised Campaign category.  Lead credits for the ad: K V Sridhar, National Creative Director, Nitesh Tiwari, Executive Creative Director, Vikram Pandey, Creative Director and Amit Thakur, Art Director.

     

    The other Silver for Cheil was for Samsung Printers for Best Use of Integrated Media. Lead credits for this: Varun Arora, Executive Creative Director,  Shiva Kumar and Dinkar Porwal, Creative Directors and Kamlesh Jangid and Shubhasis Bhatacharjee, Art Directors.

     

    Speaking on the win, Alok Agrawal, COO at Cheil Worldwide India, said, “The Minus One project for Samsung Printer has been winning awards and accolades at various international and Indian festival. So in a way, we knew that the work was a strong contender to be a winner. This is a fine example of a simple yet a powerful idea. One has seen various environment related communication but this is something which each one can practice by just reducing one point size when taking a printout thus reducing the usage of paper. Also the way the entire idea was approached and communicated was unique and caught up on the viral thus helping in winning the Media Lions.”

     

    The Bronze Lion has been won by BBDO for Gillette. The agency’s campaign titled ‘You Shave, I Shave’ . Lead Credits: Josy Paul, Chairman/Chief Creative Officer, Rajdeepak Das, Executive Creative Director, Sandeep Sawant/Josy Paul/Rajdeepak Das. Creative Director, Josy Paul/Yohan Daver/Riti Hamlai/Prakhar Deogirikar/Rajdeepak Das/Sandeep Sawan, Copywriters,  Rajdeepak Das/Sandeep Sawant/Ravi Shanker/Sagar Jadhav/Yohan Daver/Prakhar Deogi, Art Directors.

     

  • Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

    Ad Strat: Parachute Advansed Hot Oil

    Rahul Mathew, ECD, McCann Ericksonn

     

    Name of the Campaign/Ad: Parachute Advansed Hot Oil

     

    The Brief: Only Parachute Advansed Hot Oil gives deep conditioning in just 20 minutes

     

    Research: No one refutes the goodness of coconut oil, especially when it comes to conditioning the hair. But today’s young women have a grouse with traditional coconut oil – its efficacy takes far too long. They want the same efficacy at a fraction of the time.

     

    Parachute Advansed Hot Oil doesn’t just condition your hair. It deep conditions it, and in just 20 minutes.

     

    [youtube width=”380″ height=”230″]http://www.youtube.com/watch?v=7dhIxiJCpx8[/youtube]

    The thought process behind the creative: There are days when your hair is just not in the mood to listen to you. And that’s when it needs a little more than just a wash. It needs a little deep conditioning. Just to make it more manageable and a lot more cooperative.

     

    Media vehicles chosen: TV, Print, Outdoor.

     

    Key issues kept in mind while executing the ad: Imagery and visual language which is differentiated from the hair oil category. A relatable, relevant set-up which the audience can identify with.

     

    Does the treatment do justice to the brief?
    It captures a relevant emotion in a young woman’s life. And the brand comes as a quick, efficacious and effortless solution.

     

    What according to you is the differentiating factor about the campaign: It talks of all the goodness of hair oil with an imagery that’s young and aspirational. And it’s been seamlessly integrated into the film, even in the track that has been used. It’s from a 1960s film called Mere Sanam. A classic track made contemporary to appeal to today’s generation (by Dhruv Ghanekar), quite like the oil itself.

     

    Credits:

    Director: Sabyasachi ‘Zap’ Sengupta

    Production House: Gingerwater films

    Account Management: Loveleen Raina, Pradnya Sengupta, Rohan Parkar, Samruddhi Roge

    Creative: Rahul Mathew, Akshay Kapnadak, Trishay Kotwal, Ramchandra Patil, Godwin D’Mello, Deepak Jage

     

  • Rahul Mathew on why not taking a risk is sometimes more hazardous.

    The Anchor: 7 reasons why taking risks in ideas works

    By Rahul Mathew

     

    #1 You already took a risk by being in this business of ideas. You could have been working fewer hours for a lot more money in some other job. So why stop now?

     

    #2 It’s not an idea to begin with if it’s not brave. And how can you be brave if you don’t have a penchant for risks?

     

    #3 Considering the only other risk you will be taking on a regular basis is eating the canteen food, you might as well get a little adventurous with your ideas.

     

    #4 If a risk pays off, you’re a radical thinker. If it doesn’t, you’re a reckless one. Both of which are often used to describe rock stars. Safe and dependable sounds good for a condom.

     

    #5 There’s nothing like that incredulous/stupid/shocked expression on the face of a tight-assed client/account management/boss when you present such an idea. It’s worth the effort.

     

    #6 A more practical reason: There are fewer risk takers in the industry today. And many who don’t take any. So, who do you think will be able to negotiate better?

     

    #7 Most importantly, the biggest risk you would be taking in this business would be not taking any. It’s the one thing that keeps you and your ideas from becoming wallpaper in today’s media space.

     

    Rahul Mathew is the Executive Creative Director, McCann Erickson Mumbai.