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Tag: Rahul Khanna

  • The campaign featuring Rahul Khanna looks at “goodness through the lens of time”

    Seagram’s 100 Pipers new TV ad features Rahul Khanna

    By A Correspondent

     

    Seagram’s 100 Pipers Music CDs has had its advertising revolving around the thought ‘Be Remembered for Good’. The latest campaign features actor Rahul Khanna and looks at goodness through the lens of time.

     

    Speaking about the latest campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Seagram’s 100 Pipers has always stood for leaving a legacy by making the world a better place. The new campaign looks at the brand’s expression of ‘Be Remembered for Good’ from a fresh creative lens. It also, for the first time, brings on board a face for the brand by associating with accomplished actor Rahul Khanna. We are confident that this campaign will strike a chord with our target audience & inspire more people to devote themselves to a greater good.”

     

    Added Nitin Srivastava, Group Creative Director, Ogilvy: “Lasting goodness outlasts the short lived and the transient. There is the joy of good times and good moments enjoyed together, but what’s remembered is acts of goodness with a lasting impact. This simple yet powerful human insight is what powers the communication for 100 Pipers – a brand that has always put the wellbeing of others beyond mere personal gain. This is what lets us ‘Be Remembered for Good’.

     

     

  • #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India

    Law & Kenneth Saatchi & Saatchi looks to move India to #GiveHer5

    By A Correspondent

     

    #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India (nearly 80 per cent of the country) miss every month, just because of their period. In fact studies show that one in every five girls in India is forced to drop out of school just because she misses five days every month. #GiveHer5 helps give her 5 of ‘those’ days back, so she never misses out on school, her dreams, or her life. All it takes is 150 rupees.

     

    Kickstarted by Ashok Kurien and the Ammada Trust, and powered entirely by women (and men) on Facebook, Twitter and Instagram, #GiveHer5 seeks to crowd source funds to give her Saafkins – the world’s first reusable, 12-hour menstrual protection. A proprietary disinfecting treatment called Livinguard Technology makes each Saafkins antimicrobial, and washable. Now finally, there is an affordable solution for the millions housebound every month during their period.

     

    Within hours thousands had come together to share, like, retweet and pledge their support on social media. And by the end of the day, popular celebrities like Varun Dhawan, Arjun Kapoor and Rahul Khanna had joined the list of people pledging to #GiveHer5.

     

    Commenting on the launch, Ashok Kurien, Founder/Executive Trustee – The Ammada Trust, said: “80 per cent of Indian women cannot afford sanitary napkins – so they use unhygienic cloth. 20 per cent of girls drop out, or miss 5 days of school every month. The Saafkins were invented to put these millions of underprivileged girls back in school and help them complete their education. A unique world-class technology product for just Rs.12 a month. We owe this to our girls!”

     

    Delna Sethna, Chief Creative Officer, Law & Kenneth Saatchi & Saatchi said, “We so have the luxury as urban women to ignore our period… 80 per cent of the female population find their lives coming to a literal standstill for 2-5 of “those” days… We wanted to focus our efforts and impact the lives of the young school going girls, who more often than not drop out of school, rather than deal with the embarrassment (lack of sanitary protection, bathrooms, you name it), of their period… The math, when you put it out there is hard to refute: Rs150… Keeps one girl in school… For one whole year! How can we sit back and do nothing, especially the next time we sit down to order a “tall latte, please?”

     

  • Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital

    AdNear raises Rs 35 crore in its first round funding

    By Biswarup Gooptu

     

    Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital, signaling the growing attractiveness of the sector for risk capital.The funds will be used by the Bangalore and Singapore-based startup to expand its presence across the Asia Pacific region, including Australia and New Zealand, as well as towards building its team.

     

    “We decided to participate in the mobile advertising eco-system, and picked AdNear, because it has built technology to provide target advertising on mobile phones,” Rahul Khanna, partner, Cannan Partners, said.

     

    The four-year old startup, promoted by Anil Mathews, has developed its own platform that does not require Global Positioning System (GPS). It also works on both feature and smart phones. Within a year of launching its service, it has picked up multinational customers, such as Nokia, Toyota and Samsung.

     

    Sequoia and Canaan declined to state their exact holding, only saying they would hold minority stakes in the company.

     

    “It’s a technology play after a very large market of mobile advertising that has not been explored in this part of the world,” Mohit Bhatnagar, managing director at Sequoia Capital said on the AdNear transaction.

     

    The investment comes soon after Bangalore-based InMobi, an independent mobile advertising company announced that it was shutting its operations in Africa and Russia.

    The global mobile advertising market is dominated by Google’s AdMob, with growth coming from markets where smart phones dominate, including, Japan Korea and the US.

    In September last year, InMobi raised $200 million – till recently, the largest deal in the global mobile internet space – from Japanese telecommunications and media corporation Softbank.

     

    Mojiva raised $7 million earlier in the month, while Jumptap raised $27.5 million in July, prior to its public offering.

    On the mobile side, Canaan Partners had earlier invested in interactive mobile content manager Cellcast in 2007, and has also invested in mobile gaming company Kabam.

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Rohit Gandhi, Rahul Khanna are the Wills Lifestyle Grand Finale designers for WIFW SS’12

    Fashionable duo for Wills Lifestyle finale

    By A Correspondent

    Wills Lifestyle, ITC’s premium fashion brand, has presented a preview of the Wills Lifestyle Grand Finale Collection by Rohit Gandhi-Rahul Khanna for Wills Lifestyle India Fashion Week, Spring-Summer 2012. Rohit Gandhi-Rahul Khanna is the Wills Lifestyle Grand Finale designer at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premier fashion and trade event.

    This season the two pioneers in style and innovation come together to set benchmarks in creativity and fashion. The designer twosome will also create an exclusive collection for Wills Lifestyle inspired by the grand finale theme that will be retailed from Wills Lifestyle stores across the country in April 2012. The first edition of the exclusive Wills Lifestyle India Fashion Week Line was designed by Rohit Gandhi-Rahul Khanna 5 years ago. Since then, Wills Signature has grown to be the largest corporate ramp to rack collaboration. Wills Lifestyle celebrates the successful partnership with the designer duo this year with a splendid grand finale for WIFW SS’12.

    The grand finale collection called ‘The Theatre of Illusions’ promises to present a whisper of seduction and a promise of excitement. This is a collection that is quintessentially modern yet uniquely original with the signature of the designers that is their very own style.

    Mr Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division, said, “Wills Lifestyle Grand Finale is a mix of fashion, drama and entertainment. The grand finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent.

    “We have completed five years of collaboration with Rohit Gandhi-Rahul Khanna and it has been a successful partnership and our customers have appreciated their collection. Wills Lifestyle is delighted to announce Rohit Gandhi-Rahul Khanna will be the Wills Lifestyle Grand Finale designer for the forthcoming edition of WIFW.”

    Mr Sunil Sethi, President, FDCI said, “As one of the most popular and successful designer duos in the country and my personal favourite, they are sure to bring a contemporary collection elevated by unconventional style and innovative cuts. Their collection is bound to be a stunner.”

    ‘The Theatre of Illusions’ is the title of the spectacular showing the designers will present at the much anticipated finale stage.

    The collection deploys materials full of translucency and magic. Thus, there are sheer silk yarns, voiles, mesh, organzas and tulles and in a twist, metals that bring home the idea of softness on skin and the union of the strength with the feminine.

    Monochromatic tones dominate and the ensembles in black, grey, white and ink are brought alive with a touch of coral that suddenly surprise you with the brightness of happiness. The shapes float over and hug the body at the same time and the collection charms you with its elegance and sophistication.

    The Theatre of Illusions will depict labor of love in an enchanting presentation.

    The Wills Lifestyle Grand Finale will bring down the curtains on Asia’s biggest and India’s premiere fashion & trade event Wills Lifestyle India Fashion Week on Wednesday, October 12, 2011 in New Delhi at Pragati Maidan.