MxMIndia

Tag: Rahul Karthikeyan

  • Bets big on original content and influencer marketing

    Scaler earmarks 100 CR marketing spend for 2022

    By Our Staff

     

    Scaler, the online tech varsity for upskilling, announced its plan to invest 100 crores towards marketing spending in 2022.

     

    Speaking about the investment, Rahul Karthikeyan, Chief Marketing Officer, Scaler said: “The pandemic served as a reality check for many who suddenly realised that merely having a university degree or even work experience is no longer a guarantee for securing or retaining their jobs. This has led to a surge in the number of ed-tech businesses offering thousands of courses and programs promising the allure of knowledge and job security. However, for a niche offering like ours, the challenge is to be seen distinctly in the crowd and be heard above the current cacophony.”

     

  • Bolsters marketing and creative crew for next phase of growth

    Scaler strengthens leadership team

    By Our Staff

     

    Scaler, an edtech start-up for upskilling students and working professionals, has announced key leadership appointments towards strengthening its Marketing and Creative vertical to accelerate business growth. Rahul Karthikeyan joins as Chief Marketing Officer, Anu Nair as Creative Head, and Ranjeet Kumar and Manmeet Singh Akali as Co-Heads of Brand & Content.

     

    Elaborating on the growth hires, Abhimanyu Saxena, Co-founder, Scaler and InterviewBit, said, “Scaler has grown from strength to strength in the last two years. We have achieved several business milestones and built high-quality tech talent at par with some of the best national and international universities. As we prepare ourselves for the next phase of growth, industry knowledge and experience will be even more crucial across all aspects. I am, therefore, extremely delighted to have some of the brightest minds in the business join us as we journey to become a world-class virtual tech university. We continue to see a huge demand for our courses among students and working professionals. We are also looking to expand our presence beyond metros, and plan to hire over 100-150 people in the current fiscal across functions to support this expansion.”

     

     

  • Appoints Tanya Ahluwalia as Vice President – Brand Marketing and Rahul Karthikeyan Head – Digital Marketing

    Upgrad strengthens senior leadership team

    By A Correspondent

     

    Online education company Upgrad has strengthened its senior leadership team by appointing Tanya Ahluwalia as the Vice President – Brand Marketing, while Rahul Karthikeyan will head Digital Marketing.

     

    Ahluwalia brings 18 years of experience working with leading organisations like Coca-Cola, BBlunt, Nike, Unilever, Delta Corp among others. Karthikeyan has been associated with the marketing and advertising industry for last 11 years in different capacities.

     

    Said Ronnie Screwvala and Mayank Kumar, Co-founders, Upgrad, in a statement: “Over the last two years Upgrad has developed a holistic digital education experience for working professionals and college students for upskilling and reskilling. We are happy that the new senior leadership brings diverse and rich learnings for upGrad to unlock the immense potential in the online education space and understand the Indian learners. We will continue this growth momentum, offering innovative opportunities for the working professionals and students to equip themselves with the new-age skills for workforce of the future.”