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Tag: Rahul Gyanchandani

  • Campaign consists of five digital film

    82.5 launches initiative on wearing masks properly

    By Our Staff

     

    Glori Handwash (RSPL’s Product) has launched a social awareness campaign that asks people to wear mask properly. Conceptualised by 82.5 Communication, this campaign consists of five digital films.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer 82.5 Communications India: “We’ve addressed an important issue with a light touch — using a Hindi expression that has a connect both with soap and the behaviour we are encouraging — making it an apt way for Glori soap to deliver a social message.”

     

    Added Rahul Gyanchandani, JMD, RSPL: “It was time for the honest brand to be a little honest with their consumers about something that is amiss. People have stopped caring about wearing the mask and as their well-wisher Glori wants to remind them to keep the mask on. Through this campaign we urge people to follow safety measures and ensure that others do it as well.”

     

  • A vaccine of hope, #TeekaUmeedKa

    ADK-Fortune Communications partners with Ghadi detergent for Covid vaccine

    By Our Staff

     

    Ghadi detergent has launched a film campaign to tackle misguided hesitancy and misinformation about Covid-19 vaccination programme. The campaign thought of TeekaUmeedKa is a clarion call from Ghadi that proves vaccines not only offer a way out of the pandemic, but they are a ray of hope for all of us in these tough times. The film has been scripted and executed by ADK-Fortune Communications.

     

    Speaking about the initiative, Rahul Gyanchandani, Joint Managing Director, RSPL, said: “Ghadi being the leader brand in its category has always taken a lead in issues concerning social change. The pandemic is a challenge like no other for each one of us. And with this campaign, our attempt is to convince people that vaccination is the only way to a brighter future.”

     

    Added Nakul Sharma VP and ECD, ADK-Fortune Communications: “The idea was to craft a hard hitting and non-preachy message. We are overjoyed by the initial response and hope that this initiative by Ghadi detergent motivates people to go for their TeekaUmeedKa.”

     

  • The television commercial would be aired on all leading satellite TV channels

    Venus Crème Bar appeals citizens to vote in its latest brand campaign

    By A Correspondent

     

    Venus Crème Bar has launched its latest socially-conscious brand campaign #MeraDeshMeriZimmedari, to drive awareness among citizens about the need to vote.

     

    Commenting on the campaign, Rahul Gyanchandani, Joint Managing Director, RSPL said: “Our latest brand campaign underlines the commitment of RSPL Ltd and Venus Crème bar to be a responsible corporate citizen. The 17th Lok Sabha Elections 2019 is on and the onus is on every citizen to vote and make an impact. With the core message of #MeraDeshMeriZimmedari, our TVC aims to drive awareness among citizens  about their responsibility towards the nation, the power of  a single vote and  encourages them to exercise their franchise.”

     

  • The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward

    Ghadi takes the social route in latest brand campaign

    By A Correspondent

     

    Ghadi detergent has associated itself with the Swachh Bharat Abhiyaan initiated by the Prime Minister of India. Taking the spirit forward it has identified social cleansing as the next step and has taken the plank of #saaremaeldhodaalo.

     

    The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward. The campaign interestingly plays around the phrase ‘buranamanoholihai’ and how it is abused by certain miscreants to take advantage of a situation.

     

    Talking about the campaign, Akashneel Dasgupta, Senior VP and Executive Creative Director,  ADK Fortune says “Once in a while a client backs you to produce something like this. I am happy Ghadi is bold enough to touch upon a subject that been a menace for so long. I think it’s time this message went through”.

     

    Added Rahul Gyanchandani, Joint Managing Director, RSPL Groups: “Ghadi is one of the leading detergent brands in the country and has always stood for cleansing, beyond clothes. Taking this forward we urge people to play Holi with an open heart but a clean mind as well. Through this communication we want to highlight a certain social evil prevalent around the beautiful festival of Holi.”