By Our Staff
L&T Realty has launched a new campaign film conceptualised by Contract Advertising. The film puts the spotlight on trust and relationships.
Said Ayan Chakraborty, EVP & General Manager, Contract Mumbai: “When we spoke to customers of L&T Realty, we found that there is almost a kind of blind faith that they equated with the brand. They felt they could trust the brand with their eyes closed. Because L&T always pleasantly surprised them with the product and the service at every step of the way. This is what sparked off the thought for this narrative.”
Added Rahul Ghosh, SVP & ECD, Contract Mumbai: “The genome of trust doesn’t come from promises made on legal paper. Trust is built brick by brick. By people, behaviour and interactions. And L&T Realty’s legacy of trust is brought alive in a tale of what it means in people’s lives. In a category dominated by fuzzy make-believe worlds, we went back to good old storytelling that told a tale of trust that is far beyond the world of square feet.”