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Tag: Rahul Deorah

  • To build world-class leadership to accelerate business growth

    Rahul Deorah to lead marketing at apna.co

    By our Staff

     

    Professional networking and job platform, Apna, has announced the appointment of Rahul Deorah as the Head of Marketing. The company revealed that the appointment is in sync with its efforts to build world-class leadership to accelerate business growth.

     

    Said Nirmit Parikh, Founder and CEO, Apna: “Rahul’s understanding of consumers, and his experience and expertise across verticals and sectors will help us in strengthening our marketing capabilities and further accelerate us in our mission towards empowering lives and solving for the world. We are excited to have him onboard.”

     

  • Launches Urban Company’s Salon-At-Home surprises

    Taproot Dentsu campaigns for Urban Company

    By Our Staff

     

    Urban Company, the at-home services marketplace, has roped in Taproot Dentsu for its latest campaign. The campaign includes two films and has been created for the salon-at-home services specifically targeted at women. With this, the campaign aims to attract new consumers as the brand continues to enter newer markets, domestically.

     

    Speaking about the campaign, Shashank Lanjekar, Chief Strategy Officer, Taproot Dentsu said: “When the message is simple and delightful, it’s best not to let the execution come in the way. This campaign marks the accessibility of at-home salon services to a much wider set of consumers, thanks to its affordable prices.”

     

    Added Rahul Deorah, Vice President – Marketing, Urban Company: “Our services have always been synonymous with high quality. Recently, we launched Salon Classic – a new, surprisingly affordable variant in our marquee beauty-at-home business. Like all others, quality continues to remain a strong cornerstone of this initiative. Through this launch, we are aiming to accelerate our penetration into new segments, new markets, and this campaign is an important step in that direction.”

     

  • To drive momentum of 'Urban Company Salon for Men'

    Taproot Dentsu films for Urban Company

    By Our Staff

    Urban Company, the home services marketplace, has launched a new campaign to push further its two-year-old dial-up services at home. Conceptualised and executed by Taproot Dentsu India the campaign comprises two master films.

    Said Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: “Some people waste time in the pursuit of grooming. Others have no time for grooming. For people in both these situations, it’s time for Urban Company. Our campaign uses subtle humour and juxtaposes life without UC against life with UC, thereby showing people what they stand to gain with the click of a few buttons.”

    Added Rahul Deorah, Vice President – Marketing, Urban Company: “Urban Company Men’s Salon services have seen exponential growth over the last 2 years owing to the unparalleled convenience and quality they provide and we look forward to continuing the same in 2021.”