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Tag: Rahul Chakravarti

  • Will help the channel grow further and challenge the market leaders

    Viacom18 appoints সাগনিক ঘোষ as Business Head – Colors Bangla. Sagnik Ghosh, we mean

    By Our Staff

    সাগনিক ঘোষকে বিজনেস হেড, কালার্স বাংলা পদে নিয়োগ দেওয়া হয়েছে।

    That’s the work of Google Translate. If you don’t understand Bangla, well, what the line above means is this: Sagnik Ghosh is joining Colors Bangla as Business Head. Ghosh will be taking over from Rahul Chakravarti and will report to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18.

    Sagnik Ghosh
    Rajesh Iyer

    Said Iyer: “Regional is an important growth driver for Viacom18 and West Bengal is an important market for us. I’d like to thank Rahul for his contribution and wish him the very best in his future endeavours. Sagnik brings three important aspects to this role – his knowledge of the Bengali entertainment industry, his understanding of consumer preferences and his marketing expertise which cumulatively will dial up both the brand and the business.”

     

    Added Ghosh: “The Bengali broadcast entertainment market provides considerable opportunities and is known for its creative prowess for producing content that is often taken to other markets. Colors Bangla has a rich legacy and now is time to grow further and challenge the market leaders. Together, with the dedicated and talented team, I look forward to propel Colors Bangla to greater heights.”

     

     

    Prior to joining Viacom 18, Ghosh has worked with Star India as Executive Vice-President and Business Head, Star Jalsha and Jalsha Movies (Bengal Cluster). In the Hindi Speaking Market, he had led the brand revamp of Star Plus, and re-launched Life OK as Star Bharat. Prior to joining the Media and Entertainment industry, Ghosh worked with leading BFSI brands like Axis Bank, HSBC etc.

     

     

  • Colors Super will be bringing in an early second anniversary with six family drama shows and two reality shows

    KBC Bangla, new shows highlights of Viacom18 regional push

    By A Correspondent

     

    Viacom18 has announced a major content expansion across the two key markets of Kannada and Bangla. Viacom18’s second Kannada GEC, Colors Super will be bringing in an early second anniversary with six family drama shows and two reality

     

    Ravish Kumar

    Said Ravish Kumar, Head – Regional Entertainment, Viacom18: “We started the year with expanding into a new market with the launch of ColorsTamil. While it is still early days, we are extremely encouraged with the performance of the channel. In the Kannada market, we are the clear frontrunner in terms of both viewership and revenues, with Colors Kannada and Colors Super accounting for more than ~40 per cent of the GEC viewership in Karnataka. With the upcoming launch of an entire new programming slate on Colors Super, I am confident in further expanding our strong position in the

     

    Elaborating on the new show launches, Parameshwar Gundkal, Business Head – Colors Super and Colors Kannada, said: “Colors Super as our second channel in the Kannada GEC became the talk of the town with Bigg Boss Kannada Season 5. With eight shows slated for a launch, we are set to bolster our platter of content with a wide variety of shows, including some much-awaited comebacks and fresh cutting-edge content.  A launch of this magnitude in a month for an existing channel is unheard of.”

     

    Speaking about the launch and impact, Rahul Chakravarti, Business Head –Colors Bangla and Odia said: “We are upping the ante on our content line-up this year and a marquee show like KBC is a step in that direction. The show has been a massive hit worldwide and has been widely appreciated for its edutainment content. Bengalis are known for their wealth of knowledge and now is the time for them to showcase their talent to the world. We welcome Prosenjit onboard as the host and presenter of the very first season of the show. I’m sure his enthusiasm will make all Bengali viewers believe in the opportunity to transform their life through this remarkable show.”