MxMIndia

Tag: Raghav Verma

  • Wondrlab drove the creative mandate

    Chaayos launches new brand campaign

    By Our Staff

     

    Chaayos, the tech-enabled food brand and chai start-up, has launched an integrated campaign #RelaxwithChaayos. Wondrlab drove the creative mandate of the integrated campaign.

     

    Said Raghav Verma, cofounder of Chaayos: “We believe that with increasing stress levels and overstimulation in our lives, what we really need is a chai and snack break to help us relax. Scientifically also it is proven that tea contains catechins called EGCGs which help people calm their nerves and reduce stress levels. This was the origin of our approach for our latest ‘Chai + Snacks = Relax’ brand campaign for Chaayos.”

     

    Talking about the Chaayos mandate, Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab, added: “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change that upgrades the lives of people. In a country with a strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform-first approach and open-minded clients, we look forward to creating some wonderful work for the brand.”

     

  • As per the mandate, the agency will service the account from its Delhi office

    iProspect bags paid media mandate for Chaayos

    By A Correspondent

     

    iProspect India has won the paid media mandate for tea cafe chain, Chaayos. As per the mandate, the agency will service the account from its Delhi office and will handle their entire paid media duties. The main objective is to drive more footfalls for Chaayos across its stores in India. The account was won post an exclusive pitch.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are pleased to partner Chaayos. They have a unique proposition and we are excited to drive their business goals through digital media. I am happy that our consumer-centric approach and proprietary tech solutions led Chaayos to choose iProspect as their agency.”

     

    Raghav Verma

    Added Raghav Verma, Co-founder, Chaayos: “At Chaayos, we were looking to work with an agency that has done exciting work in the online-to-offline space. We have chosen iProspect as our digital partner as they bring in this expertise along with a strong rigour around ROI metrics. We look forward to carrying out disruptive digital campaigns in months to come.”