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Tag: Rafiq Gangjee

  • To capture data and measure moments

    BARC launches new ad campaign

    By Our Staff

     

    BARC India has launched a campaign, #MeasuringMoments. The campaign reaffirms the importance of television in Indian households, and it also showcases the accuracy in viewership trends via a series of narratives backed by data and insights.

     

    Speaking on the campaign, Rafiq Gangjee, Marcomm, BARC India, said: “BARC India is an organisation that is deeply rooted in measurement science and technology and over the last six years, we have been able to ascertain the fact that television continues to be the screen of the household. While the result of all we do lies in the dependable weekly currency we deliver to the industry, there are always greater stories to tell that depict the power that television has over viewers. Our campaign, #MeasuringMoments, reflects these numerous stories that lie within various folds of data and insights. We hope to bring life to these moments and establish a deeper connect with viewers.”

     

    Conceptualised and executed by the internal teams at BARC India with its agency, #MeasuringMoments – Where Data Does the Storytelling, is currently live on BARC India’s social media channels and will continue to provide regular insights on significant moments captured in our lives.

     

     

  • Bombay Fables is a writer’s company which produces films as a boutique production house and , which has recently produced Netflix's “Serious Men” and announced their next with Nawazuddin Siddiqui

    Bombay Fables appoints Rafiq Gangjee as CEO

    By A Correspondent

     

    Rafiq Gangjee

    Senior entertainment business professional Rafiq Gangjee has been appointed CEO at Bombay Fables, a writer’s company which produces films as a boutique production house. Bombay Fables recently produced Netflix’s ‘Serious Men’ and announced their next with Nawazuddin Siddiqui.

     

    Gangjee worked with Yash Raj Films as VP, Marketing and Communications for eight years as also Balaji Telefilms, Eros, Cinestaan and Sundial Entertainment. He also runs a consulting firm at Zabardast Communications which he started way back in 1989. He has also taught genetics at St Xavier’s College, Mumbai, being a marketing manager at a shipping company and also worked with advertising agencies (Rediff, Everest and Speer).

     

    Said Sejal Shah, Partner at Bombay Fables: “We are beyond thrilled and really lucky to have Rafiq on board at Bombay Fables; the new kid on the block. He has promised to bring structure and vision to our crazy ideas, and mad ambitions. Rafiq will have a tough job fulfilling all our creative dreams”.

     

    On this new appointment of his, Gangjee said: “We grew up listening in awe and rapt attention to entertaining fables from our parents and teachers. And now, to be a part of a kickass team, and along with them, be able to create and weave awesome fables, is a fairytale in itself. The biggest challenge and fun-thing is keeping up with Bhavesh, Sejal and Gaurav’s childlike creative enthusiasm. As they say, “Too much fun will be had by all!”