MxMIndia

Tag: Radio Mirchi 98.3 FM

  • Launches a 360-degree campaign to spread awareness about the importance of planting tress

    Tropicana releases digital film applauding efforts of Jadav Payeng

    By A Correspondent

     

    Tropicana has started a special initiative to encourage gifting back to nature with its #GiftATree initiative. The brand partnered with the ‘Rally for Rivers’ initiative and Grow-Trees.com and has pledged to plant over 25,000 trees.

     

    As part of its efforts, the brand released a digital film titled ‘The Man Who Planted A Forest’.Talking about their efforts and the launch of the digital film, Vineet Sharma, Brand Manager – Tropicana, said, “Tropicana is closely linked to nature as all our products are made from the fruits of nature. Festivals are a time for gifting and giving, so what better way to thank nature for its fruits than to give back to nature. With Tropicana’s #GiftATree initiative, we are taking a small step to gift trees back to nature, and our festive packs will give consumers a chance to contribute to this cause.”

     

    Added Cyrus Oshidar, MD & CCO, 101India: “We are extremely happy to partner with Tropicana for this great initiative. Digital storytelling is a great way for brands to engage with the millennial. What better way to reinforce an idea than through a people story that the audience can relate to.”

     

    As part of its robust 360-degree campaign, the brand has also introduced a special gift pack, sales from which will contribute towards the initiative as well.

     

    Another interesting initiative by the brand turned the popular radio station Radio Mirchi 98.3 FM into 98.Tree to support the cause. The radio station drove awareness and engaged with consumers for the #GiftATree initiative.

  • Radio Mirchi Launches 'Yo Punjabi Mirchi', an all-new online Punjabi radio station making its total number of online offerings to 12

    Radio Mirchi unveils Punjabi Online radio station

    By  A Correspondent

     

    Radio Mirchi 98.3 FM added a Punjabi punch to it’s online bouquet of 11 stations  by launching ‘Yo Punjabi Mirchi’, an online Punjabi music radio station.

     

    The station roped in singer Mika Singh to launch it on Gaana.com. Talking about the launch, Mika Sigh said: ” Punjabi Music has had a great impact on the Indian and global music scene. With the launch of this station the fans of Punjabi music can listen to it anywhere in the world.”

     

    Commenting on the launch, Rahul Balyan - Business Head of Digital Initiative, said “The initial feedback from our online stations has been outstanding. We are seeing that the average listening time per listener, per session, is over 60 minutes, and there are 3-4 listening sessions per month.”.

     

  • In a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute

    Radio Mirchi tackles petrol price hike!

    By A Correspondent

     

    The continuous price hike in petrol has left everyone in a fix and in a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute.

     

    Radio Mirchi invited listeners to give a vent to their angst in a enjoyable and memorable way. RJ Jeeturaaj asked Mirchi fans to compose fun, peppy poems on the constant increase of fuel prices on ‘Hi Mumbai’.On popular evening show ‘Sunset Samosa’, RJs Suren & Meera ran a musical contest where listeners had to sing and complete songs they had created on a cycle.

     

    The innovative initiative by Mirchi registered huge participation from the listeners as they spoke about the troubling state of affairs caused by the ever rising price hike on the airwaves.

     

  • From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!

    Team Mirchi takes off, leaving behind a giant storybook for listeners!

    By A Correspondent

     

    In a unique concept, Radio Mirchi 98.3 FM’s listeners will get an exclusive chance to enjoy some thrilling stories left behind by the Mirchi team as they go on a chutti. From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!

     

    The Mirchi team is off on a holiday to the land of sun and sand…Goa! And in their absence, the station is going to take on a whole new avatar as different ‘kahaanis’ with different flavours will be played out on various shows, complete with songs, recaps and sound effects.

     

    Celebrities like Vidya Balan, Bipasha and R Madhavan will be on-air as well to add to the thrill! Mirchi’s unique programming initiative promises to hold the listeners spellbound with its innovative content.

     

    On Dheemi Local, tune in to ‘Samir aur Khushi ki Kahaani’, where the protagonists realize the many differences between them once they fall in love. Will Samir and Khushi be able to overcome the many obstacles to achieve happiness?

     

    Get a scoop of classic chill and goose bumps on the Mirchi airwaves as Sunset Samosa will play ‘Sushant ki Kahaani’, where Sushant will find out if ghosts exist or not.

     

    On Mumbai’s popular morning show, Hi Mumbai, Mirchi listeners will witness the extraordinary story of Pankaj and Aarti caught in a loveless arranged marriage. Their story takes an unexpected turn as Pankaj is attracted to an enigmatic girl sitting in a rickshaw and follows it.

     

    Purani Jeans will take on a romantic yet mysterious trip with its story of Shreya and Ankit. The enigma will be palpable on the Mirchi airwaves as the story unfolds through the eyes of a man who starts weaving stories in his imagination around the couple.

     

    Love, drama, tension, thrill and many such emotions will unfold on Mirchi, as the various kahaanis from the Mirchi Storybook will be played on air till February 20.