MxMIndia

Tag: Radhika Piramal

  • This campaign has been conceptualised by Whyness Worldwide

    Whyness unveils integrated campaign for Carlton Edge series

    By A Correspondent

     

    Whyness has unveiled a 360-degree marketing campaign to launch the Carlton Edge range of bags. The advertising film has been directed by British adfilm-maker Peter Lydon.

    Said Radhika Piramal, Vice Chairman and Executive Director of VIP Industries: “We have high hopes for the Carlton Edge bags with their unique Lifetime Warranty that takes care of any kind of bag damage, no questions asked. In my mind, this is what a thought leader does: disrupts, innovates and changes the rules of the game. I’m sure this campaign will be the perfect launch pad for this unique offering.”

    Added Sudip Ghose, CEO, VIP Industries: “Carlton Edge and its Lifetime Warranty now raise the bar for the entire premium luggage category in India. This is true innovation in both product and service. This marketing campaign, designed to celebrate both the bag and the unique Lifetime Warranty, is just the high-impact launch such a bag deserves.”

    Said Anirudh Pandharkar, Head of Marketing, VIP Industries: “Carlton Edge’s Lifetime Warranty is a category changer. No other bag brand offers a warranty that takes care of all kinds of damage, including airline damage, no questions asked. This marketing campaign delivers on highlighting the special qualities of this bag and its special offer.”

    Added Ravi Deshpande, the Chairman and CCO of Whyness Worldwide: “Using understated British humour, this campaign demonstrates the supreme confidence that Carlton have in their lifetime warranty and its ability to accept even the most incredible bag damage story, no questions asked. It also showcases the bag’s ability to withstand the toughest punishment.”

     

     

  • VIP Industries elevates Sudip Ghose to CEO who has over two decades of experience in sales and marketing

    Sudip Ghose becomes MIP at VIP

    By A Correspondent

     

    Sudip Ghose

    VIP Industries Ltd has elevated Sudip Ghose as CEO with immediate effect. In his new role, Sudip would be responsible for the day-to-day operations and will continue to be directly involved in the management of the company’s business. So in a sense, he becomes one of the Most Important Persons at VIP.

     

    Announcing his elevation, Radhika Piramal, Vice Chairperson and Executive Director, VIP Industries Ltd. Said: “Sudip is a highly competent leader who has a proven track record. He has always been determined and focused towards development of the company. His new role will enhance the company’s strategic focus and performance, resulting in overall growth. Under his leadership, our brands have performed well and have been consistent market leaders.”

     

    Ghose has over two decades of experience in Sales and Marketing, with expertise spanning strategic planning, integrated brand marketing, consumer behavior and insights.

     

    Speaking about his new role, Ghose said: “I eagerly look forward to fulfilling new responsibilities and combating challenges. I hope to enrich this new phase in my journey with renewed focus and dedication towards delivering excellent results, and taking VIP Industries Ltd. to the next level.”

     

     

  • Ace cricketers unveil the brand’s new identity and latest collection of luggage and backpacks

    Aristocrat appoints Rohit Sharma & R Ashwin as brand ambassadors

    By A Correspondent

     

    Luggage-maker Aristocrat has appointed Indian cricketers Rohit Sharma and R Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line. Repositioning the brand with a fresh outlook, Aristocrat will now have a newlogo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

     

    Speaking about his association with the brand, Rohit Sharma said: “I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream. Somewhere along the way we lose sight of our vision and pack our dreams and tuck them away. Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

     

    Talking about the new collection, R Ashwin said: “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance. I am really happy to be representing Aristocrat and must say I am thoroughly impressed with the new designs and the quality of the products.”

     

    Expressing her views on the partnership, Radhika Piramal, Managing Director of VIP Industries Ltd said: “We are delighted to have two powerful players from the Indian cricket team to endorse Aristocrat. R Ashwin and Rohit Sharma have passionately followed their dreams and have managed to become one of the best cricketers in the world. With ‘Unpack Your Dreams’ we wish to reach out to the younger audience who are passionate and want to urge them to pursue their dreams.”

     

    Speaking about the brand ideology, Sudip Ghose, Vice President Sales and Marketing at VIP said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

     

  • The campaign has been conceptualised by Law & Kenneth | Saatchi & Saatchi

    Varun Dhawan aims to popularise new collection from Skybags

    By A Correspondent

     

    Skybags has announced the launch of its latest backpack collection and has unveiled a campaign to promote the same. The campaign was unveiled by brand ambassador Varun Dhawan recently.

     

    The campaign, which is conceptualised by Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”

     

    Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”

     

    Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

     

    The campaign will be a 360 degree one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms.

     

  • Skybags associates with the young Bollywood actor as their new brand ambassador

    Skybags gets Varun Dhawan to endorse its offering to the youth

    By A Correspondent

     

    Skybags has announced the young heartthrob Varun Dhawan as their new brand ambassador. Launched as an independent brand in the year 2011, Skybags makes trendy and contemporary bags for the youth. The brand is well known for its unique printed polycarbonate luggage and stylish backpacks.

     

    Commenting on this new relationship with the brand, Radhika Piramal, Managing Director – V.I.P Industries Ltd. commented, “Skybags is the brand for today’s youth who are always on the go. The brand is full of energy and style hence Varun Dhawan’s association is perfect for the brand as he brings out the above promise perfectly. We are happy to be associating with Varun and look forward to a fruitful relationship with him.”

     

    On announcing the new brand ambassador for Skybags, Sudip Ghose, Vice President – Marketing said, “With more young customers travelling at an early age, styling in the bags has become a necessity. And hence, newer categories like Polycarbonate luggage, backpacks and rucksacks are increasingly gaining popularity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today. Varun Dhawan, with his ‘real’ and ‘reel’ life image perfectly fits the brand. The idea is to make it brand appeal right from a 15 year old student for backpack to a 25 year old first time luggage buyer.”

     

    Varun Dhawan who aptly associates with the core values of the brand which are being young, trendy, adventurous and spontaneous will be the new face of the brand across all their communication.

     

  • Launches a new campaign called 'Where do you want to go?

    VIP Industries inspires consumers to fulfill their travel ambitions

    By A Correspondent

     

    VIP Industries is set to grab the attention of the audience with its new campaign ‘Where do you want to go?’. Themed on empowering travelling aspirations, the campaign has been conceptualized by Prasoon Joshi and Director of the Bollywood box office hit movie Queen – Vikas Bahl. The campaign also showcases VIP’s new 2015 collection which has an array of different designs, designed for weddings, holidays and business travel.

     

    The TVC portrays a story of a young girl who appears to be blind and yet is determined to travel across the globe. ‘Where do you want to go?’ touches on the desires of traveling ahead in life and motivating people to overcome all the obstacles. Taking the campaign a step further the brand has associated with Make-A-Wish Foundation of India which believes in fulfilling wishes of children with life threatening medical conditions. As a part of their association, every month VIP will sponsor the travel wishes of these children.

     

    Commenting on this new campaign, Radhika Piramal, Managing Director, VIP Industries said, “We in VIP believe that every individual would like to travel irrespective of their socio economic or health condition, as travel brings joy and experience of a different kind. This campaign is all about urging people to travel and explore. Therefore apart from exhibiting our new collection, we aim to convey an important message of travel through this campaign. ‘Where do you want to go?’ is an inspirational and emotional concept, close to my heart. We hope that people are motivated to travel by watching this campaign.”

     

    Prasoon Joshi

    Expressing his content towards the TVC, Prasoon Joshi, Chairman McCann Worldgroup Asia Pacific & CEO McCann India shared, “Where do you want to go? is an attempt to portray the change in the new confident India through the differently abled whilst subtly displaying the new collection of VIP. This creative thought is built around celebrating the new emotions around the journeys that Indians are undertaking, and the story of the blind girl as a protagonist is a creative metaphor which represents the emotions of a new & bolder India that is forging ahead. The entire team has stayed true to VIP as a luggage brand which has always remained part of Indian popular culture and this commercial represents it contemporary role in the Indian society.”

     

    Speaking about the TVC, Vikas Bahl said, “Directing a movie is far easier than making an ad commercial. You barely have few seconds to convey a message as compared to the hours one has for a movie. ‘Where do you want to go?’ is based on a concept that will make you think of those who can’t normally travel but how it’s possible if you put your mind to it. I hope justice has been done to the concept through my direction.”

     

    Deepak S Bhatia, CEO, Make-A-Wish Foundation of India commented, “We thank VIP Industries for choosing to associate with our cause.to grant wishes of eligible children who wish to travel within India. This will help them be positive and restore in them hope, strength and joy.”

     

    The TVC is currently on-air and showcases ‘Verve Nxt’, a lightweight, stylish collection available in golden yellow. The campaign will witness a 360 degree marketing approach across all the mediums of print, radio, television, digital and social media nationally.

     

  • The campaign launches the chic 2015 Spring Summer collection

    Alia Bhatt endorses new collection for Caprese

    By A Correspondent

     

    Caprese has unveiled its 2015 Spring Summer Collection with its recently appointed brand ambassador – Alia Bhatt. The TVC features brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. The brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.

     

    The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for COMPANY. Filmed at enthralling locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”

     

    Detailing his experience of shooting the TVC, KB Vinod, Managing Partner, COMPANY says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style & good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage & International fashion credentials.”

     

  • The campaigns have been conceptualized to reinforce its position as the leader in the luggage sector

    VIP Industries unveils mega campaigns for ‘Caprese’ and ‘Carlton’

    By A Correspondent

     

    Luggage leader VIP Industries Ltd. has announced the launch of two mega campaigns for their brands ‘Caprese’ and ‘Carlton’. Power packed with glamour, new product launches, strategic market positioning, exploring new target segments, robust marketing strategies and alliances, the two brands captivate their respective audience with style and charisma.

     

    Established in 2012 by VIP Industries, Caprese offers ladies handbags which are a symbol of the international fashion inspired by the isle of Capri. Since its launch the brand has been positioned on Hi Fashion. But this time around the campaign objective was to go beyond the target of a niche fashionable audience to a wider segment without losing its essence of international fashion. Communication needed to retain its genes of elite style, while adding lifestyle cues to enhance the aspiration and desirability quotient among the masses.

     

    Thus, resulting in the concept of ‘The Caprese Girl’ – a desirable style icon that a young woman will look up to; a brand icon that defines Caprese over the coming decades. In order to connect with the masses, fashionable Bollywood star Alia Bhatt, was roped in as the first ever Caprese girl.

     

    KB Vinod, Managing Partner, Company says, “The Caprese girl is an ambassador of good taste, elegance and good life. She’ll hopefully define fashion for the girl next door. We would like to see the Caprese girl enjoying good things in life, with a gorgeous Caprese on her arm, for many decades to come.”

     

    Acquiring ‘Carlton’ in 2004, one of the leading global luggage brand designed and developed in London, since 1976 is an assurance of the very best of British design and innovation. The objective of the brand new campaign was to cater to the new order of business which is different from the old order. Jeans, garage offices, cloud computing have replaced pin striped suits and corner offices. The new generation of business leaders is young and not averse to taking risk. The way business is done today has changed and Carlton is the luggage for this ‘New Face of Business’ that accompanies this new business maverick in his journey to success.

     

    Created and conceptualized by Ravi Deshpande, Founder, Whyness the campaign is filmed in London keeping in mind its British legacy. It pays tribute to a new kind of business leader who is young, passionate and is relentless visionary in the pursuit of the next big idea and the next business revolution. The film shows the modus operandi of this new generation contrasting it with the old order. It shows enthusiastic and driven youth who are ready to make a dent in the business world with their unyielding resolve through different situations having the same underlying philosophy.

     

    Detailing his experience, Ravi Deshpande, Founder, Whyness shared, “Carlton is a premium luggage brand with a heritage of the UK legacy wanting to reach out to ‘The New Face of Business’. We hope that the campaign communicates with the young aspiring face of business who will associate with Carlton on their next business travel.”

     

    Speaking on the two campaigns, Radhika Piramal, Managing Director, VIP Industries stated, “Today’s travelers are evolving, demanding and always on the go. Their luggage needs to represent who they are. All our brands like VIP, Caprese, Skybags, Carlton, Alfa and Aristocrat cater to different market segments and with these two campaigns, we aim to strengthen the two segments that they target. We are extremely happy to have Alia Bhatt on board as the brand ambassador for Caprese, as she represents the modern young Indian woman with no compromise on fashion or style. With Carlton, the campaign communicates to a niche segment which is constantly developing. We hope that both the campaigns are successful in establishing a connect with its target audience.”

     

    The Caprese campaign will go on air starting 15th November 2014 followed by the Carlton campaign on 22nd November 2014. Both the campaigns will witness a 360° marketing approach across all the mediums of print, radio, television and social media.