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Tag: Radhika Apte

  • Launches Rio Heavy Flow Pads

    Radhika Apte features in latest Rio sanitary pads campaign

    By Our Staff

     

    Rio Heavy Flow Pads by Nobel Hygiene launched its ‘stained screen’ campaign featuring the brand ambassador Radhika Apte. The ad is conceptualised by Rio’s marketing team at Nobel Hygiene and written inhouse by Brand Content Editor Shayonnita Mallik. The production was led by Schbang Motion Pictures in coordination with ad-motion specialist Joel Fonseca.

     

    Said Kartik Johari, Vice President, Marketing and Commerce, Nobel Hygiene: “Over the last year we’ve heard our users and worked on their feedback. The result is the all-new RIO Heavy Flow with double wings, longer and slimmer, 3x as absorbent as a regular pad—guaranteed to give you a better period. This campaign for the New and Improved RIO is thus in sync with our endeavour to give voice to women’s menstrual issues and help them choose the right product for their period issues. Don’t settle for anything less than what you deserve.”

     

    Added Rachaita Vyas, Producer of the ad from Schbang Motion Pictures, “It’s not every day that one gets to work on brands that don’t shy away from showcasing the reality. Our aim was to create an impactful message by depicting menstrual blood as it is. And with the expertise of the highly skilled product specialist Joel Fonseca, we were to be able to show the same in the most accurate manner. Further, having Radhika as the face of the brand ensures that the message cut through.”

     

  • With Radhika Apte, Shruti Hassan, and Vikrant Massey

    Mcaffeine personal care brand launches new campaign

    By Our Staff

     

    Shruti Hassan, and Vikrant Massey for their upcoming campaign.

     

    Commenting on the association, Tarun Sharma, CEO & Co-Founder, Mcaffeine, said: “We are overjoyed to welcome Radhika, Vikrant and Shruti to our world of caffeinated goodness. Given the rising awareness about personal care, with our ‘Addicted To Good’ campaign, we aim to emphasize the benefits of our hero ingredient and solidify Mcaffeine’s position as India’s most favourite cafThe proposition comes from the human insight that we are essentially creatures of habit that favor repetition. A single good habit can often lead to another, starting a chain of goodness. Armed with all the goodness of caffeine, Mcaffeine  wants to get its users similarly ‘Addicted to Good’. Representing the young and energetic go-getters who the brand’s products are made for, the three ambassadors will share the goodness of caffeine with everyone – along with the good that the brand does at large.”

     

  • The campaign help bring about attention to large scale incidence of anaemia among urban women in India

    FCB Ulka gets Project Streedhan to raise awareness on anaemia among women

    By A Correspondent

     

    A campaign that emanates out of the fact that India ranks the highest in world for prevalence of anaemia among its women, has been launched to capture a more startling fact – that more than 50 per cent of women in urban India are also anaemic.

     

    Creative agency FCB Ulka has conceptualised Project Streedhan equates the importance of purity of gold – a precious metal – with that of the iron count in a woman’s body – another precious metal, as it were. The launch of Project Streedhan has been strategically timed to coincide with the Dhanteras 2019 and exhorts women to invest in Iron and not only gold.

     

    Shedding light on the idea and premise of the campaign, Swati Bhattacharya, CCO, FCB Ulka said: “Iron deficiency has seen many awareness campaigns. Still 1 out of every 2 women suffer from iron deficiency. Sometimes it not what you say but how and where you say it, that creates the bigger impact. This Dhanteras, when women are thinking of investing in gold, the Streedhan campaign gets them to think of investing in another metal. Something that turns to gold inside them – iron. The real Streedhan is iron. Also, what’s so heartening is that so many jewellers across the country have come forward to support this message!”

     

    Discussing the digital footprint of this campaign, Chandni Shah, COO, Kinnect added: “Iron deficiency is more common than anyone might think, but a woman’s inclination to do something about it is not half as common. The power of using digital icons to drive awareness cannot be underestimated, and we are so proud to associate with socially-conscious celebrities like Radhika Apte and Soha Ali Khan to reach millions of women across India. Through digital, we have inspired women with an extremely relevant message and urged them to take a crucial step towards their health this festive season”.

     

     

  • Indeed for SMB brings hiring solutions within reach of Indian entrepreneurs

    Indeed partners with Radhika Apte for SMB campaign

    By A Correspondent

     

    Talent recruitment platform Indeed is targeting small and medium-sized businesses with and has partnered with actor Radhika Apte to tap into a millennial audience.

     

    Said Bharat Jayaprakash, Senior Director, Indeed India said, “Our mission is to help people get jobs and with the SMB sector offering so many emerging employment opportunities, we aim to connect the right talent with the right job role, while also assisting companies in addressing their hiring needs. Our partnership with renowned actress Radhika Apte will further our goal by forming a connect with budding entrepreneurs, and how we aim to empower them with efficient hiring solutions. Her large millennial fan base in India will enable us to drive our message effectively.”

     

     

  • The new TVC is in continuation to the earlier campaign launched in March 2016 and features renowned Bollywood Actor Radhika Apte with a new twist

    Mother Dairy unveils new ‘Dailycious’ campaign

    By A Correspondent

     

    Mother Dairy Fruit and Vegetable (MDFVPL) launched the second phase of its dairy whitener brand – Dailycious with a new television campaign. The new TVC is specially targeted for consumers across the regions of West Bengal and Assam. The TVC features Bollywood actor Radhika Apte as the leading lady in her new facet of life and has been conceptualised by Ogilvy.

     

    The first TVC, released a few months ago, was centred on the couple as newly-weds beginning their journey together. The second TVC, which is in continuation of their life ahead, takes the plot further with an interesting new surprise. While the couple still remains central to the TVC’s theme, this time the audience will get to see a different facet of the couple’s life as the wife’s mother-in-law enters the picture.

     

    Speaking on the campaign, Subhashis Basu, Business Head – Value Added Dairy Products, Mother Dairy, said, “At Mother Dairy, we always endeavour to bring out products that offer best in class experience with trust, quality and purity. As part of our East India focus addressing to specific needs of consumers, we introduced Dailycious, the dairy whitener brand offering solutions with right mix of colour, taste, miscibility and cuppage. Over the period, this connect has established our presence in the region and to further strengthen the association, we are now launching a new phase of our Dailycious campaign taking the thought forward. I am confident that the new campaign will appeal to masses and enhance brand’s engagement with consumers.”

     

    The TVC opens on the couple at the dining table, with the wife serving morning tea to her husband and mother-in-law. While serving tea, the wife asks her husband to show the newly bought shoes to her mother-in-law, attracting a witty and muted response from husband, whereas mother-in-law is taken a back in surprise. The mother-in-law then tries to search the new shoes on her son’s feet under the table with a feeling of apprehension, but is unable to find them underneath. She then goes on to take a sip from her tea and finds an unexpected pair of red toddler shoes before her sight. Amazed by the little pair of shoes, the mother-in-law then looks towards her son in-order to confirm the thought of becoming a grandmother. Her son in return confirms the same with a smile. She further looks towards her daughter-in-law to confirm the news, to which she happily nods in agreement. The entire moment becomes more cheerful when both hug each other celebrating the occasion. This exchange between them creates a special bonding moment, which only ends up becoming magical over a cup of tea made from the goodness of Mother Dairy Dailycious dairy whitener.

     

    “The second TVC from the two ad film campaign takes the conversations and stories around the all-important cup of tea to a new dimension, reiterating our big idea that a well-made cup of tea can infuse magic into everyday moments. The goodness of Mother Dairy Dailycious Dairy Whitener enhances the tea experience, which has been captured in this endearing spot featuring the talented RadhikaApte.” added Ajay Gahlaut, Executive Creative Director, Ogilvy India.

     

    The TVC went on air from September 5 and will also be available on YouTube and other digital channels. The campaign is Mother Dairy’s one of the leading initiatives towards developing a regional approach in Bengali and Assamese. The newly launched campaign will be supported by a series of initiatives involving a 360-degree approach spanning across print, radio, digital and BTL activities.

     

     

  • The brand is strongly making inroads to reach out to masses across the East and North-East regions by offering quality with consistency and convenience

    Mother Dairy highlights special moments for Dailycious

    By A Correspondent

     

    Over the years, Mother Dairy has successfully diversified its portfolio catering to variety of consumer needs and is in the process of expanding its reach across geographies. With their recent foray into the ambient dairy category with the launch of dairy whitener – Dailycious, the brand is strongly making inroads to reach out to masses across the East and North-East regions by offering quality with consistency and convenience.

     

    Moving ahead the brand is in the process of launching a dedicated campaign for the category led by a TVC in a special way where Bollywood actor Radhika Apte is featured as the leading lady. The campaign dubbed as ‘Make Special Moments Magical’ is a two-film campaign, conceptualised by Ogilvy. The TVC is centred on a young couple who is setting out on their journey of life after being wed recently. The second film, scheduled for release later in the year, takes the plot further with an interesting new surprise. While the couple still remain central to the TVC’s theme, the audience will get to see a different facet of the couple’s life.

     

    The TVC will be aired starting from March 17, 2016 and will also be available on YouTube and other digital channels. The campaign will be Mother Dairy’s first initiative towards developing a regional approach in Bengali and Assamese language.

     

    The TVC opens on the couple who is about to retire for the night, when the wife portrayed by Radhika Apte asks her husband with the apprehension & coyness of a newlywed bride, if he would prefer his morning tea at 7am? The husband who is busy reading a book in bed, responds to her in an unpretentious manner. The next morning the wife wakes up at 7:10am and realizes that her husband is already out of bed, when all of a sudden he surprises her by bringing the morning tea and banters with her for being 10 minutes late. This exchange between the two creates a special bonding moment, which only ends up becoming magical over a cup of tea made from the purity & goodness of Mother Dairy Dailycious dairy whitener.