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Tag: Radhika Aggarwal

  • Underlines the proposition for the celebrations: 4th pe 1/4th rate pe!

    ShopClues unveils new ad campaign to celebrate 4th anniv

    By A Correspondent

     

    ShopClues has launched its new TV ad campaign on the occasion of its fourth anniversary. The TVC promotes the special ShopClues sale, “4th pe 1/4th rate pe” with its tagline ““sab kuch 1/4th rate pe” (Everything at 1/4th the price!). Conceptualised and created by Enormous Brands, the TVC aptly illustrates how ShopClues is offering an enviable selection of the most coveted products at unmatched and almost unbelievable price points!

     

    The ad film opens with a man carrying a TV like he would hold a mobile phone. The voice over explains, “Mobile ke daam pe tha, le liya, le liya” (It was priced like a mobile phone, so I bought it!). Similarly, it shows a woman rolling out chapattis with a barbell instead of a rolling pin since home gym equipment has now become so affordable. In the most interesting twist, an impersonation of Delhi CM Arvind Kejriwal wearing a cap in lieu of his characteristic muffler is shown. The idea is that everyone has been able to upgrade to something fancier and better thanks to the reduced price points on ShopClues.

     

    Speaking on the TVC, ShopClues spokesperson Radhika Aggarwal, Co-founder and Chief Business Officer said, “On the occasion of our 4th anniversary, we have put together a sale that seeks to reward and gratify our loyal customers. This is a huge milestone for us and through the TVC we want to communicate all the unbelievable product offers that we have curated for our shoppers. The idea is to raise awareness on what’s awaiting customers on ShopClues!”

     

    Ashish Khazanchi, Managing partner, Enormous Brands said, “ShopClues has organised a one-of-its-kind sale to generate excitement around its 4th anniversary. Through the TVC, we have tried to lucidly and simply showcase the amazing proposition on offer. We want customers to understand that the ‘4th pe, 1/4th rate pe’ sale isn’t mere lip service and you can actually grab stuff which seemed out of reach so far within your pre-determined budget!”

     

  • Varun will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships

    ShopClues appoints Varun Jha as Senior Director, Marketing

    By A Correspondent

     

    ShopClues has announced the appointment of Varun Jha as its Senior Director, Marketing. Varun joins ShopClues from PayU India where he was a core team member and the Head of Marketing. In his new role, he will work directly with Nitin Agarwal, AVP Marketing at ShopClues. In his new role, he will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships.

     

    Speaking on his appointment, Varun said, “I am super excited to be a part of India’s largest managed marketplace – ShopClues. In a short span of time, ShopClues has established itself as a dominant player in the e-commerce sector through rapid growth in both merchant and consumer base. What excites me more is the fact that it operates at an immense scale and this will open up a new set of challenging opportunities for me. As a new-age marketer, I will be looking at further scaling the business through innovative marketing solutions and aligning marketing channels with the path of profitability.”

     

    Radhika Aggarwal, Co-founder and Chief Business Officer said, “Varun has 8 years of solid experience through which he has demonstrated his expertise in result and profit-oriented marketing activities. He is extremely analytics-oriented and is a great communicator, all prerequisites of a great marketing professional. His agility and acumen is precisely what ShopClues needs at this strategic point in its growth curve.”

     

    Varun has also worked with multinational organisations like Cummins Inc (Fortune 500) and Micro-Star International Co-op in various marketing roles. He has diverse industry experience from spheres like consumer electronics, IT and E-commerce and has expertise in digital strategy, performance marketing and online payments.  He has a management degree from IIT Bombay and a B.E. in Electronics and Telecommunications from Mumbai University.

     

  • Rolls out a new TV ad campaign to gather momentum for the promotional property

    ShopClues unveils ‘Biggest Thank You Sale’ campaign

    By A Correspondent

     

    On successfully recording 1 crore customers, ShopClues has announced the ‘Biggest Thank You Sale’ campaign. The promotional property from ShopClues will be live between 5th and 10thOctober, 2015 and will offer decent deals as well as Clues Bucks worth Rs. 1,00,000 for existing customers. To generate excitement and awareness around the sale, ShopClues has also launched a new TV ad campaign. Conceptualised and created by Enormous Brands, Mumbai, the TVC invites buyers to make the best of this phenomenal shopping extravaganza.

     

    As a part of the initiative, existing customers will receive free credit in the form of Clues Bucks between Rs 50 to Rs 1,00,00 which they can use to purchase anything on the website. In addition, the marketplace has put together incredible deals and discounts across a large assortment of products, from categories as varied as personal care products, stationary, consumer electronics and much more for the six-day period. ShopClues has also entered into alliances with top brands so that customers can enjoy a variety of benefits including gift vouchers worth Rs 250 on Naturals products, 40 per cent cashback on orders with TinyOwl and up to Rs 4,000 off on travel bookings with the Yatra app.

     

    Speaking on the sale and the TV ad campaign, Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues.co said, “We at ShopClues are thrilled at registering 1 crore customers. Through the ‘Biggest Thank You Sale’, we want each one of those 1 crore shoppers to revel in the celebration with us! The new TVC rolled out by ShopClues endeavours to create a buzz around this sale so that customers can make the best of the deals and discounts on offer.”

     

    The TV ad film starts by elucidating how bleak the world would be if people were charged money for a simple “Thank You” when they were given any help or shown some support. The viewer is then reminded that since ShopClues is highly grateful for the constant loyalty, support and patronage of its 1 crore customers, it is in no mood to save and has therefore announced this mega sale. The ad film reiterates ShopClues’ celebratory mode and its desire to share the joy with its customers.

     

  • Underlines the exclusive sale on the app for the evening rush hour between 6 and 9pm

    ShopClues launches new TVC to announce its ‘Ghar Wapsi’ sale

    By A Correspondent

     

    ShopClues has launched a new TV campaign to announce its ‘Ghar Wapsi’ sale. The TVC, designed by Enormous Brands and created by the production house, Thread Films, highlights the exclusive app sale targetted at those who like to shop on their mobile phones during their commute post work. Christening this trend as ‘Commute Commerce’, ShopClues is a pioneer in tapping its huge potential with the unique ‘Ghar Wapsi’ sale. It has been designed especially for the evening rush hour between 6 PM and 9 PM with surprise deals on the app across categories such as electronics, fashion and home items.

     

    Speaking on the campaign, Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues.com said, “Shopping on mobile while travelling back from work or ‘commute commerce’ as we like to call it, is an untouched market in the e-commerce industry. ShopClues has launched the new TVC to promote our special ‘Ghar Wapsi’ sale which taps this highly popular purchase behaviour. The sale has been named ‘Ghar Wapsi’ as this is a phrase that is colloquial as well as self-explanatory. With this sale and the TVC we aim to own the 6-9 PM slot and the concept of ‘commute commerce’ by offering our customers category-specific surprise offers that change every single day. We’re sure to get users hooked to the ShopClues ‘Ghar Wapsi’ sale on their way back home!”

     

    Ashish Khazanchi, Managing Partner at Enormous Brands, the creative agency behind the TV ad film said, “ShopClues is a brand for the masses. Every TVC that we have worked on for them has revolved around creating an instant connect with viewers across the country. This endeavour was replicated with considerable ease this time as browsing through one’s phone during the post-work commute has become a kind of natural tendency in India. Our objective was to creatively convey to consumers that the ShopClues app is the only destination they should be checking out for incredible deals during their journey back home.”

     

    The new ShopClues TVC ably illustrates the excitement that ‘commute commerce’ can infuse in the mundane daily travel. It shows how eager office-goers are to rush out from work at 6pm and make their journey back home. They are shown hustling to their transport of choice, be it a bus or a train and logging on to their phones immediately. The core proposition of the sale is encapsulated in the final message: ‘Har roz hamare app pe, surprising evening deals.’

     

  • The ad illustrates how their business can grow from local to national by selling on the platform

    ShopClues unveils ad directed towards merchants

    By A Correspondent

     

    ShopClues has unveiled its new TV ad campaign, targetted at merchants across the nation. Conceptualised and created by Enormous Brands, Mumbai, the TVC aptly highlights the benefits of selling on the platform with its high reach and immense popularity. It makes a robust call-to-action and encourages local merchants to become national-level sellers by signing up on the site.

     

    Radhika Aggarwal, Co-Founder and Chief Business officer at ShopClues.com said, “Our new TV merchant ad campaign aims at bringing new sellers on board, on a journey of mutual growth at a stellar pace. India is a land of traders with innumerable small businesses across the country with wide variety of great products. They are however, rarely able to expand beyond their immediate geographical area because of the high distribution costs and other impediments. With this campaign, we aim to show them how they can achieve the pride of being national sellers and also help them discover the ease of selling online.”

     

    “Shopclues has a reach that cuts across geographies and across socio economic profiles. With crores of people shopping at the platform every month, it is the best way for a manufacturer or trader of quality goods to in an instant expand his footprint of operations. Shopclues with its easy registrations also makes it simple for people to access this vast set of consumers. The commercial highlights the fact that a particular trader may not have a footprint that would go beyond his immediate vicinity. However with shopclues.com, the entire country is viably his playground.” said Ashish Khazanchi, Managing Partner at Enormous Brands.

     

    The ad film opens with a young boy breaking a lamp with his cricket bat, followed by a dog, a heavy breeze, an angry wife, a careless maid and several other regular occurrences causing lamps in different homes to shatter. The next shot focusses on a shopkeeper in a small town who ends up selling all his lamp shades within seconds. The Voice Over highlights how he has achieved this success: Dhanda khulke muskurayega jab woh shopclues.com pe aayega. (Your business will shine when it is listed on ShopClues). This is followed by appearances of several small traders on screen who witness quick turnarounds of their business. Eventually we find out that all of them are actually operating out of the ShopClues website and this is how they are so successful.

     

    The TVC is specifically in a mix of Hindi and English with a very light-hearted character to appeal to the local merchant. Its tone is direct and conversational to engage effectively with its target audience. The target group comprises smaller businessmen across geographies in India who are selling low-ticket items, unstructured product categories, regional products that are unique and highly sought-after and those who have scale of production but not adequate reach. The objective is to show them that ShopClues.com offers a hassle-free on-boarding process and will enable them to sell in the 25,000 cities it serves and to its over 50 million monthly visitors.

     

  • The Maxus Delhi team will be managing the account under the aegis of Navin Khemka

    Maxus bags media AOR for Shopclues

    By A Correspondent

     

    Maxus has won the prestigious media planning duties for India’s first and largest managed marketplace, Shopclues.com. The Maxus Delhi team will be managing the account under the aegis of Navin Khemka , Managing Partner Maxus .This was won by maxus after a multi agency compettive pitch.

     

    On winning the worthy account Kartik Sharma, Managing Director, Maxus South Asia expressed, “It is indeed a prestigious win for us and we are thrilled to partner with the Shopclues team and to grow with them as their business scales newer heights. We are particularly excited to bring out the best business-oriented solutions for them.”

     

    Radhika Aggarwal, Co-founder and Chief Business Officer said “We are on a very rapid growth orbit and after careful evaluation we decided Maxus will be an ideal partner for driving this growth engine. We are excited to have Maxus on board and confident that their innovative strategic and creative inputs will create the right buzz that we as a brand need today. We expect a lot of superlative work on our brand. Congratulations to Maxus once again”