MxMIndia

Tag: Radha Roy

  • Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Ltd. and AIA Group Ltd. (AIA)

    Ruder Finn India wins communications mandate for Tata AIA

    By A Correspondent

     

    Global communications consulting firm Ruder Finn has won the communications mandate for Tata AIA, a jv of Tata Sons and AIA Group (AIA).

     

    Commenting on the appointment of Ruder Finn, Vandana Kilam, VP- Corporate Communications, Tata AIA said:“The life insurance industry is at a transformational phase in India at the moment. Therefore, it is more important than ever for us to communicate clearly with the right message at the right time. For this, we need a strategic communication approach, creative ideas and a self-motivated team with a passion that resonates with our ideology. RF came out as the right partner for us and we are confident that with this partnership we will be able to build and communicate our vision to our stakeholders.”

     

    Commenting on this prestigious account win, Radha Roy, Country Head – India, Ruder Finn added: “We are excited to be the strategic partner for Tata AIA. This is a great opportunity for us to work with such an esteemed and reputed client and create clutter-breaking communications to deliver meaningful, measurable campaigns.”

     

     

  • Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands

    Ruder Finn wins communication mandates for Lee Jeans, Lowe’s India and WeWork

    By A Correspondent

     

    In a move to expand its business portfolio in India, Ruder Finn has won three key communication mandates for Lee, Lowe’s India and WeWork. These wins come after a series of multi-agency and competitive pitches. Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands.

     

    Commenting on the wins Radha Roy, Country Head – India, Ruder Finn said: “It’s a great opportunity for us to work with such esteemed and reputed clients. At Ruder Finn, we aim to deliver meaningful, measurable campaigns through insights and data-driven storytelling”

     

    Added Divya Narayan, Branch Head – Bangalore, Ruder Finn: “It’s an exciting phase for us as we continue to strengthen the south India operations at Ruder Finn. These wins are a testament of our new age communications approach, which is not just limited to traditional PR. We wish to engage with clients and drive campaign’s which are in sync with their current requirement and needs”.