MxMIndia

Tag: Rachna Lather

  • The account will be handled out of the agency’s Gurugram office

    Havas Media wins integrated mandate of Micromax

    By Our Staff

     

    Havas Media India has won the integrated mandate of Micromax Informatics Ltd, the and consumer electronics company. The mandate includes both traditional and digital media as well as creative and strategy for the brand.

     

    The account was won following a multi-agency pitch and will be handled out of the agency’s Gurugram office led by Uday Mohan, President – North & West India, Havas Media.

     

    Rachna Lather
    Rachna Lather

    Said Rachna Lather, Marketing Head, Micromax India: “Havas Media’s social media strategy & creativity is well-known in the market. Micromax as a brand is very nimble footed and are launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape, and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success.”

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India:  “We are thrilled to partner with Micromax, a truly glocal brand. It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the Group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful Media Experience (Mx) philosophy.”

     

  • The ad focused on the fact that a sister’s protection is just as powerful as that of a brother’s

    Motorola’s digital campaign celebrates #Supersisters

    By A Correspondent

     

    Bringing alive the emotional bond between brother and sister, Motorola released a new digital campaign #SuperSisters that has been created by Enormous Brands.

     

    Said Rachna Lather, Marketing Head, Motorola Mobility: “The #SuperSisters campaign aptly expresses the resilient spirit of sisters and highlights the essence of Raksha bandhan in the true sense. We wanted to celebrate all those strong women out there who have always stood by, supported and protected their brothers despite of the “brother protects sister” stereotype, just like a super sister. With this film, we aimed to strike an emotional chord with our consumers  and I am confident that the youth of India would have found resonance with the film.”.

     

     

  • On Youtube alone, the video garnered more than 600,000 plus views globally in one day

    Moto’s #SayHello campaign on ‘World Hello Day 2016’

    By A Correspondent

     

    Leading the longest chain of ‘hellos’ on World Hello Day (November 21), Moto urged people to reconnect with their loved ones through its #SayHello campaign and start a conversation they have been holding on to for a while. The idea was to bridge the gap of physical distance between people and encourage them to explore the power and warmth of greeting someone.

     

    The campaign witnessed massive participation across the globe and with 18 countries being a part of it, the activity generated 186 million+ impressions, 26 million reach, 340K social engagements by consumers across Moto’s social media channels. In India, the #SayHello campaign trended on twitter for straight 11 hours on that day with 24,000+ tweets.

     

    The campaign kicked off with a YouTube video on Moto’s official page and registered good attention by consumers. On Youtube alone, the video garnered more than 600,000 plus views globally in one day. As part of the campaign, the video was displayed at 12 PVR multiplex screens in the top four metros in India.

     

    Said Rachna Lather, Marketing Head, Motorola Mobility India and Lenovo Mobile Business Group India  on the campaign, “Moto is a pioneer of mobile telephony and the easiest, most convenient way to connect is to say ‘hello’. Given the power of social media in today’s day and age, we wanted to re-kindle that simple act of saying Hello to re-connect. We are super glad that we could initiate a global campaign from India and reach millions and help bringing them closer from across the globe.”

     

    “Social media is a huge part of our culture and allows us to generate discussion and increase conversations, building community and e-connectivity with people around the globe. We are always a part of people’s celebration be it festivals or special days and through Say Hello campaign, we have reached out to people and urged them to connect and bridge the physical distance with a simple hello,” said SimranDhindsa, Digital Marketing head, Asia Pacific, Lenovo MBG

     

  • Lenovo Z2 Plus TV ad fast forwards you into a zippy world in the blink of an eye

    Lenovo promotes Z2 Plus in latest ad campaign

    By A Correspondent

     

    Lenovo MBG India has released a new TV ad for their Z2 Plus smartphone.  The campaign named ‘Get Fast, Get Forward’ is conceptualised by Band Interprise, Singapore. The 30-sec TVC highlighting the superfast Qualcomm Snapdragon 820 processor, Health Tracker and 1 Button navigator of the smartphone, is produced by Storytellers.in and directed by Arun Gopalan.

     

    “We understand our consumers and their behaviour in this fast moving world, where they want to do more in a jiffy and everything all at once. In the TV ad, we integrated this with the phone’s functionalities, showing how Lenovo Z2 Plus is the perfect device to help them live this crazy fast life, while exploring their passions and interests. The pace of the film brings alive the speed at which the smartphone can multitask and deliver great experiences,” Rachna Lather, Marketing Head, Lenovo MBG-India.

     

  • The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram

    Mindshare and FoxyMoron unveil campaign for Moto 360

    By A Correspondent

     

    Motorola’s new digital campaign #MotoGraph360, launched for its smartwatch Moto 360 (2nd Gen) highlights the exquisite features of the watch in the form of five different stories. Conceptualized by Motorola’s digital marketing agency Mindshare in partnership with FoxyMoron for digital creative duties, the campaign has been brought to life by using cinemagraphs that are essentially a fusion of living photography and video where just one or two elements are in motion. The stories involve five influencers from different walks of life to capture the Moto 360 (2nd Gen) in their daily routine while showcasing the different features of the watch. The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram.

     

    Speaking about the campaign, Rachna Lather, Marketing Head, Motorola India said, “With the launch of Moto 360 2nd Gen, we wanted to give our customers the ‘power to choose a watch that makes time’ for them. It does so by freeing them from constant notifications and disturbances and pay attention to what really matters in life i.e., their passions and relationships. Our agencies, Mindshare and FoxyMoron suggested an interesting way that could depict the usage of the watch in our target buyers’ lives. The result was motographs 360, a beautiful collection of 5 stories told via cinemagraphs that bring out the features of the smartwatch and passions of those involved. We’ve been using innovative tools and campaigns to reach out to our customers and are glad to be the 1st brand in India to use this innovative technology.”

     

    Vinod Thadani, Chief Digital Officer, Mindshare said, “We at Mindshare thrive on exploring innovative ways of keeping our consumers engaged. In the limited attention span of consumers on social media today, the best way to break clutter is a disruptive format innovation. So we didn’t adopt trends but set the trend in true Motorola style. Cinemagraphs allowed us to capture the essence of Moto 360 watch and showcase the wide range of features it has to offer. Through the #MotoGraphs 360 campaign, our aim is to break the clutter and emphasize on what is really important to the consumers. The results seen are in keeping with the theme ‘Watch that makes time for you’ and make for a beautiful launch for the Moto 360 (2nd Gen).”

     

    Pratik Gupta, Co-founder, FoxyMoron said, “Brands today are constantly looking out for content that would halt your thumb from scrolling down your news feed. And I think cinemagraphs has that power to do so.  From mesmerizing movements to compelling contexts, it has brought a creative edge to visual storytelling. While globally it has been around for quite some time, this intriguing piece of content will become the next phenomenon in India.”