Tag: Rachit Mathur

By A Correspondent

On the back of a multi-agency pitch Kérastase from the L’Oréal group has appointed VMLY&R India as its social agency of record for a period of two years.

Kérastase is focusing on key communication to relevant audiences, contextualising the brand for the Indian market and at the same time maintaining its global equity and standards. Creating awareness of the luxe brand and increasing salon footfall is also crucial on their agenda. VMLY&R India will manage the digital strategy and communication for the entire Kérastase’s portfolio across their Facebook, Twitter and Youtube channels.

Commenting on the partnership, Rachit Mathur, GM Kérastase India said: “We are excited to start this journey with VMLY&R India. The strength that they have shown to own content driven social for their partners is indeed impressive. We look forward to this partnership with them and Kérastase.”

Added Udit Bhambri, Country Head, VMLY&R India: “As VMLY&R India, we aim to bring alive digitally, this proposition of the brand and invite and welcome all women to the luxurious world of Kérastase.”