MxMIndia

Tag: Rabe Iyer

  • To bring together OMG’s products, services and capabilities

    Omnicom Media appoints Rabe Iyer as Chief Media Officer

    Rabe Iyer
    Rabe Iyer

    Omnicom Media Group India has appointed Rabe Iyer as its Chief Media Officer.

    In his role, Iyer will don the hat of a multi-disciplinary practitioner, responsible for orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients. He will be based out of the Gurugram office and will report to Kartik Sharma, CEO of Omnicom Media Group India.

    Said Kartik Sharma, CEO of Omnicom Media Group India: “We are very excited to welcome Rabe to the network. He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”

  • The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers

    FoxyMoron & Motivator win creative & digital mandate for Hooq

    By A Correspondent

     

    Following a multi-agency pitch, video-on-demand service Hooq, appointed FoxyMoron and Motivator as its creative and digital agencies respectively.

     

    Said Salil Kapoor, Managing Director, Hooq India:”We are thrilled to have FoxyMoron and Motivator onboard as our creative and digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for Hooq”.

     

    Added Rabe Iyer, Managing Director of Motivator: “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel Hooq’s growth journey in India.”

     

    Speaking about the association with Hooq, CVL Srinivas, South Asia CEO of GroupM said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”

     

    Said Pratik Gupta, Co-founder, FoxyMoron: ”The win is significant for us for three reasons. Firstly, we have been openly talking about the blurred lines between mainline and digital. This win sets us in high-gear to bridge the ever so dwindling gap between the two. Secondly, the VOD segment is creating tsunamis. We have always liked to be at the center of such creative explosions. The content offered by the brand motivates our teams to do some path-breaking creative work. Lastly, it consolidates the new business wins that we at FoxyMoron North have had and validates the hard-work put in by Prachi Bali and team.”

  • Nag will work out of the agency's Bengaluru office and will report to Chief Growth Officer V Narayanan

    Motivator appoints Upali Nag as National Head-Insights & Innovation

    By A Correspondent

     

    Upali Nag

    GroupM agency Motivator has appointed Upali Nag as National Head – Insights and Innovation. Upali will work out of the agency’s Bengaluru office and will report to V Narayanan, Chief Growth Officer, Motivator. Her role will involve providing strategic business solutions and data-driven insights to Motivator’s growing client base besides building the business and project consulting practice.

     

    Speaking on the new addition to the team, Rabe Iyer, MD, Motivator said, “In the last couple of years, we have been fast-tracking our journey to build a strong client business performance framework and product. Upali has fantastic experience to build sustainable strategies to deliver to broader client conversations.”

     

    On her new assignment, Nag added, “I am extremely excited and happy to join Motivator- India. GroupM has always been ahead of the industry in terms of its vision and commitment towards building knowledge and people assets which are geared for the future. This, combined with the fact that most of the Motivator clients are intrinsically Indian clients, makes the journey even more interesting and exciting. This is my second stint at GroupM, and in many ways, feels no less than a homecoming.”

     

  • The GroupM agency also announces plans of setting up Data, Science and Tech lab

    Motivator extends ops to Chennai; eyes Rs 100cr biz

    By A Correspondent

     

    GroupM agency Motivator has extended its services in the southern market by launching its operations in Chennai. The expansion into the Chennai market is expected to add business of over Rs100 crore for Motivator and is an integral part of the growth plans for the agency. Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bengaluru and Thrissur. With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

     

    Speaking on the announcement, Rabe Iyer, MD, Motivator said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data and Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bengaluru will be the central hub for insights and product development, Chennai will host the labs for data science and emerging technology.”

     

    The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations – Motivator South.

     

     

  • Maulshree would be reporting to Rabe Iyer, MD, Motivator

    Motivator appoints Maulshree Joshi as NCD

    By A Correspondent

     

    Motivator has appointed Maulshree Joshi as the National Creative Director. Maulshree has been with GroupM since Nov’07 and has had an exemplary journey, contributing to building the content practice agnostic of media.

     

    Maulshree would be reporting to Rabe Iyer, MD, Motivator. She will work closely with business teams and senior client leads.

     

    Speaking on the new development, Rabe Iyer, MD, Motivator said, “Maulshree comes in with a unique advantage of creative craft and a decade of experience, working with planners, traders, media owners, creative artists, directors, visualisers, digital communication planners, mobile specialists, CRM experts and expert data analytics personnel in the top agency network of India. Our endeavour is to consistently execute creatively, ideas for our brands on the back of our data centricity and globally backed grasp of the emerging digital world; Maulshree is best poised to contribute to it.”

     

    Motivator has been one of the fastest growing agency in India on the back of integrating multiple disciplines and practices. The agency’s current client base includes Havells, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers, Pepperfry.com and Hike Messenger.

     

  • He has also been appointed as the General Manager for Motivator, North

    Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships

    By A Correspondent

     

    Motivator has appointed Rajiv Khurana as the National Head of Business Development and Partnerships. In this role, he will actively work to build business development programs and identify strategic business verticals and categories that Motivator local offices can take forward.

     

    With over 19 years of experience across business, advertising and media, Rajiv also joins Motivator as the General Manager for the Northern region. In his previous role as a Client Leader at Maxus, he was successful in leading a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon.

     

    At Motivator, he will report to Rabe Iyer, MD and V.Narayanan, Chief Growth Officer for the roles of National Head and General Manager respectively.

     

    Commenting on the recent developments, Rabe Iyer, MD, Motivator said, “Motivator leanings are towards delivering the business performance for our clients, Rajiv fits that line of thinking very well both, with his varied experience and his ability to lead change. We are looking forward to his addition on the team.”

     

    Adding to the same, V.Narayanan, Chief Growth Officer, Motivator said, “It’s great to have someone of Rajiv’s caliber on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients.”

     

    Speaking on his new role, Rajiv Khurana said, “Motivator is one of the fastest growing agencies within GroupM and I am excited to be joining this team and collaborating with some of media industry’s finest minds to achieve greater heights for Motivator. The company values of being agile, curious, enterprising and resilient completely resonates with me.”

     

    Prior to joining Maxus, Rajiv has worked as the Vice President, MEA at Dentsu. He has also been a part of Grey Worldwide (MC) as the Regional Planning Director, MENA and Mindshare as the Business Director. Some of the other major accounts he has handled in the course of his career include Airtel, Nokia, Honda, Pepsi Foods and Maruti Suzuki.

     

  • V Narayanan will be reporting into Rabinder Thirumurthy, MD, Motivator and will be based in New Delhi

    Motivator appoints V Narayanan as Chief Growth Officer

    By A Correspondent

     

    Motivator has announced the appointment of V Narayanan as the new Chief Growth Officer. He will be reporting into Rabinder Thirumurthy, Managing Director, Motivator and will be based in New Delhi. In his new role, Narayanan will lead the next phase of growth for Motivator, with an emphasis on the specialist practices of the agency. He will be responsible for driving strategy for the north region and new business development nationally.

     

    Expressing his sentiments, Rabe Iyer, Managing Director, Motivator said, “I am delighted to have Narayanan on the Motivator team. I have known him to be the strong, silent commander, who with his strategic thinking and clear dedication inspires the team to deliver their very best. I have often heard very high praise from clients about his working style and I am sure Narayanan will help Motivator in our endeavor to build competitive brands out of Indian businesses.”

     

    Prior to the promotion, Narayanan was the General Manager, North, Maxus. Under his leadership Maxus not only won several new businesses but created some breakthrough work for their existing clients. As a strong growth driver for the agency, he instilled the PACE philosophy across his team members and strived to create great value for his clients and team alike.

     

     

  • Big FM's Mr Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency

    Rabe Iyer joins Motivator as Managing Partner

    By A Correspondent

     

    Rabe T Iyer

    Big FM’s Rabe T Iyer has joined Motivator as Managing Partner at the Group M’s media agency. At Big FM, Mr Iyer was the Business Head wherein he was said to have been responsible for the growth and the profit and loss of the business. It has been learnt that as of now there is no replacement to Mr Iyer, and Big FM is yet to announce who would take over the mantle as Business Head, Big FM. At Motivator, Mr Iyer will be reporting to Ajit Varghese, Managing Director – South Asia, Maxus and Motivator.

     

    Mr Iyer has over 15 years of work experience spanning media, advertising and communication industry both in India and abroad. He started his career with the Dainik Bhaskar Group in the space selling division. He then moved to Saatchi & Saatchi to drive P&G Hair care brand, later to work as Director Media on Hyundai, Nokia and Morepen in Delhi. He later moved to Vietnam working on the P&G account, where in two years was country head for ZenithOptimedia Vietnam and later the business head for Starcom MediaVest Vietnam. Mr Iyer’s expertise is said to be in building growth through effective trouble shooting and leading through people management.

     

  • Although contents across all radio channels are more or less restricted to music, it is believed that once FM phase III is rolled out and multiple frequencies allowed by the government, it will lead to more innovations in content and differentiation within the medium itself.

    @FF12: Phase III will bring more innovation in radio

     

    By A Correspondent

     

    Radio has often been criticized for lack of content innovation, that all radio stations sound the same and that there is no differentiation in the medium currently. Although contents across all radio channels are more or less restricted to music, it is believed that once FM phase III is rolled out and multiple frequencies allowed by the government, it will lead to more innovations in content and differentiation within the medium itself.

     

    One of the sessions at the FICCI-Frames 2012 was on ‘Radio: Innovations in Content’ wherein industry veterans discussed at length on the innovations in content radio is witnessing currently and the enormous innovation opportunities FM Phase III would allow. While the session was moderated by Apurva Purohit, CEO Radio City, the panel members included Rabe Iyer, Business Head, Big FM; Abhijit Avasthi, Executive Creative Director, O&M; Bhavna Somaaya, Columnist and Writer; and Charles Falzon, Chair of The Radio and Television Arts School of Media, Ryerson University.

     

    Ms Purohit kick-started the session stating that radio currently is in a schizophrenic stage wherein on one hand the medium is witnessing immense growth, it has a huge reach in the country and the FM listenership has also further increased with higher number of mobile phones, whereas on the other hand the overall ad pie of the medium is merely 4 per cent. Ms Purohit also pointed out that in the next two years the industry anticipates another phase of growth which will bring news, sports commentary, multiple frequencies, besides further expansion into towns and cities.

     

    According to Ms Somaaya, “Innovation is a very subjective term and the definition changes from person to person and the state of mind one is in. I believe innovation comes only in content because technology has been exhausted and there is a whole rainbow waiting for us as there could audio books, short stories, debates, helpline etc. Radio therefore is much more immediate that any other medium.”

     

    Speaking about the strengths of radio Mr Avasthi first admitted that out of all the media, it is the toughest to write radio spots. He explained, “The strength of radio I believe is one can conjure up a world in the listener’s mind. What you hear on radio today is mainly restricted to Bollywood music. There are so many kinds of music still to be explored and so many types of content that can be experimented, and to break this format I believe the industry requires some amount of courage to do so.  The moment programming in radio opens up then there will be plenty of interesting opportunities for advertising in radio itself.”

     

    Mr Falzon highlighted the use of digital medium as a complement to engaging the listeners, “We are all experiencing a paradigm shift on how entertainment is being consumed, across the world. India has infact a better opportunity especially with the phase III expansion coming that too at a time we can think about how to use the digital medium. Digital and social media in Canada for example is being used in many ways wherein the entertainment experience of radio has been extended beyond radio.”

     

    According to Mr Iyer, although 80 per cent of content on radio is music and 20 per cent on the packaging of music, there has been some innovation in the medium and with the phase III launch it will bring with it immense opportunities especially on the innovation and differentiation front. Speaking on the reason radio being left out at times during advertising campaigns, Mr Iyer believed the possible reason could be because the industry has not encouraged radio creativity which in itself is a huge opportunity.

     

    The Q&A session which followed the panel discussion saw many people questioning the lack of innovation and the dominance of Bollywood-centric music on radio. The panelists more or less agreed that radio in India has seen lack of innovations primarily because of government restrictions which is most likely to change with FM phase III is rolled out.

     

    Photograph: Fotocorp