By A Correspondent
To celebrate the change in the attitude towards hair coloring and to encourage those who are still hesitant, L’Oréal Paris has released its latest campaign on Casting Crème Gloss range on its digital platforms. With this campaign, the brand wants to invite women to enter the joy ride by discovering fun with color. Conceptualized by McCann Erickson, it features L’Oréal Paris ambassadorSonam Kapoor looking gorgeous and sharing the joy of coloring with her friends.
Commenting on the campaign, Raagjeet Garg, General Manager, L’Oréal Paris India, said “L’Oréal Paris is the #1 hair color brand in the world and a pioneer in the category. Our aim is to make women feel confident, look beautiful and believe that they’re worth it. With this campaign, we want to motivate women to discover the sheer joy of coloring, encourage experimentation and break myths linked to hair color. We’re hoping that Sonam in this campaign, through her amazing and infectious joie de vivre will encourage consumers to indulge in their joy of coloring and be free of all concerns with our ammonia free, royal jelly enriched L’Oréal Paris Casting Crème Gloss.”
The campaign went exclusively live on Sonam Kapoor’s app last weekend as well as on L’Oréal Paris’ social media pages and YouTube channel on September 11.