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Tag: R Ramakrishnan

  • Rajiv Dube Director of Corporate Services Aditya Birla Group will Chair the Jury

    IAA Leadership Awards to be held on July 27 in Mumbai

    By A Correspondent

     

    The IAA Leadership Awards, now in its sixth edition will be presented in Mumbai at the St. Regis Hotel on July 27, 2018.

     

    Rajiv Dube, Director of Corporate Services, Aditya Birla Group will chair the Jury that will recognise marketers in major categories.

     

    The jury members for this flagship award for marketers include R Ramakrishnan, Vice Chairman & Joint MD and Group CEO – Polycab and Karthi Marshan, Marketing Head, Kotak Mahindra Group amongst others.

     

    Said Ramesh Narayan President India Chapter of the International Advertising Association (IAA): “The IAA Leadership Awards have, over the last five years, been acknowledged as the gold standard of marketing awards.”

     

    Along with the awards for the top marketers of the year, a special committee of the IAA will decide on who will get the iconic Business leader of the Year (last year Mukesh Ambani personally accepted it and the year before that Kumar Mangalam Birla accepted it), Editor of the Year, CEO of the Year (Creative and Media Agency), News Anchor of the Year and Brand Ambassador of the Year.

     

     

  • The new commercial, directed by Pradeep Sarkar and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to people

    Polycab launches new campaign to push its brand identity

    By A Correspondent

     

    Wires and cables manufacturer Polycab, has launched a new brand campaign that seeks to build a fresh identity and recognition in the mind of consumers. The company from the modest beginning with wires and cables has now diversified into consumer facing businesses such as switches, fans, LED lighting.

     

    The new TV commercial directed by Pradeep Sarkar (of Parineeta fame) and launched by RK SWAMY BBDO group highlights the vision of Polycab to provide happiness to people.

     

    It efficiently displays the connect Polycab has with society and trust that people place in the brand; beautifully captured in the message ‘Connection Zindagi Ka’.

     

    R Ramakrishnan, Vice Chairman, Joint MD & Group CEO, Polycab Wires, said, “As humans we have an intimate relationship with electricity, to the point that it is practically impossible to separate our life from it. Electricity brings the convenience of countless electrical products and very often has been associated with happiness.  At Polycab, our vision is to provide happiness and safety to people through our products and we haveendeavored to communicate this message in our latest ad campaign Polycab – Connection Zindagi Ka.”

     

    Shashank Pore, Chief Marketing Officer, Polycab Wires, said “With this campaign, Polycab seeks to build strong equity through a very human and young face. We needed people to know how important a part we play in their lives. We also needed to connect with youth in a meaningful way and engage in conversations they like. It all ties up well in the end with the depiction of an entire range of products we have to offer to our consumers.”

     

    The campaign establishes a pertinent and modern brand image for Polycab which will help build a brand recall amongst the masses.