MxMIndia

Tag: R Madhavan

  • Featuring R. Madhavan, the campaign urges modern Indians to become a better version of themselves

    GSK urges Indians to choose the better protein

    By A Correspondent

     

    Horlicks has introduced a new campaign for its latest offering, Horlicks Protein+. Featuring actor R Madhavan, the campaign urges modern Indians to become a better version of themselves everyday by choosing the better protein.

     

    Said Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India while commenting on the product launch, said “With Horlicks Protein+, we seek to bring to our consumers, a better protein to help them with optimal nutrition needs of today’s busy lifestyle. The issue of loss of strength once one enters the later stages of adulthood, while a less discussed one, is a key determinant when it comes to performance, especially after the age of 30. With our latest campaign and partnership with Madhavan, we are confident that we will be able to generate the required awareness and educate the masses about how not only the quantity but also the quality of protein we consume is an equally important determinant for building muscle strength and consequently foster a healthy lifestyle.”

     

     

  • Designed and conceptualised by Enormous Brands, Hathway launches a new campaign featuring R Madhavan

    ‘Speed so high everything will fly’, affirms Hathway in latest film

    By A Correspondent

     

    Hathway, along with Enormous Brands, has launched a new multimedia campaign featuring actor R  Madhavan. Said Shubhojit Sengupta, Senior Creative Director, Enormous Brands said: “While most service providers spoke about unlimited data, very few home broadband service providers spoke about speed and this we considered was Hathway’s biggest USP. The film is quirky, modern and young with a simple message that speed is important.”

     

    Welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan India acceptance and charismatic personality as the youth icon, will help us increase our customer footprint across India”.