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Tag: R K Swamy

  • This is IAA Global’s highest recognition

    Srinivasan Swamy presented with IAA Golden Compass Award

    Mr. Srinivasan Swamy receiving award from Governor of Penang, Malaysia
    Mr. Srinivasan Swamy receiving award from Governor of Penang, Malaysia

    At the 45th IAA World Congress held in Penang, Malaysia, Penang Governor Tun Ahmad Fuzi Abdul Razak presented veteran industryperson Srinivasan Swamy with IAA’s most coveted IAA Golden Compass Award. The award honours legends who have significantly contributed to the world stage in the field of marketing, advertising and media industries. This is the first time that this award is being bestowed upon an Indian industry leader. Earlier recipients of this Award include Shelly Lazarus (Chairman Emeritus, Ogilvy and Mather), Paul Polman (CEO, Unilever), Paul Rossi (President, Economist Group), Marc Pritchard (Chief Brand Officer, Procter & Gamble), Andrew Robertson (President & CEO, BBDO Worldwide), etc.

    Srinivasan ‘Sundar’ Swamy, is Chairman & Managing Director of R K Swamy, the only recently listed integrated marketing services company. He currently holds the position of Chairman for The Asian Federation of Advertising Associations (AFAA) and The Audit Bureau of Circulations (ABC).

    Acknowledging the award received, Swamy said: “I am happy to receive this most coveted award on behalf of all the professionals in my company as well as the industry who have supported me at work and in my various initiatives over the years. I want to dedicate this award to my father, the late Mr. R.K.Swamy, who once said to me that no amount of time given to the industry is wasted time, since that is the hand that feeds us!”

    Added advertising veteran Ramesh Narayan, who has worked with Swamy for several years on various industry projects: “Sundar is a leader on steroids. His ability to set tall targets and get things done when the odds are stacked against him is inspiring. His leadership style is inclusive, but he will not brook any slackness from his teammates. It amazes me that he finds quality time for everything despite running a large diverse business. I wish him continued good health and energy as his group embarks on a new journey as a publicly listed entity.”

  • Price Band fixed at Rs 270 to 288 per equity share of face value of Rs 5

    R K Swamy IPO to open on March 4

    The much-awaited IPO R K Swamy Limited will open Monday, March 4, 2024. The Initial Public Offering (IPO) of up to equity shares of face value of Rs 5 each (Equity Shares) for cash at a price band from Rs 270 to Rs 288 per equity share. Bids can be made for a minimum of 50 equity shares and in multiples of 50 equity shares thereafter.

    The bid/offer will  close on Wednesday, March 6, 2024.

    As per a communique, the net proceeds from the issue are proposed to be used as follows: Funding working capital requirements of the Company Rs 540 million; Funding capital expenditure to be incurred by the company for setting up a digital video content production studio: Rs 109.85 million; Funding investment in IT infrastructure development of the Company, and Material Subsidiaries, Hansa Research Group Private Limited and Hansa Customer Equity Private Limited: Rs 333.42 million, and funding setting up of new customer experience centres and computer aided telephonic interview centres of the company: Rs 217.36 million. And general corporate purposes.

  • To be called Centre for Study of Indian Markets (CSIM)

    R K Swamy launches market insights ‘think-tank’

    By Our Staff

     

    R K Swamy, integrated marketing services provider, has launched a think-tank – Centre for Study of Indian Markets (CSIM) – to conduct large-scale studies, as well as smaller targeted studies, to shed light on the nuances of the Indian market.

     

    The first strategic initiative has been commenced by CSIM during the ongoing World Cup Cricket. Titled ‘A I M’ this is not just another research study but a thoughtful scholarly evaluation that will offer a comprehensive view on how World Cup Cricket was watched on television and OTT/digital channels, and measure the impact of advertising comparatively among advertisers. It will encompass multiple disciplines in a single study. The study will provide a clear view on advertising recall and memorability linked to quantified media spends and weights, along with a review of the creative communication deployed. The study will thus paint a full canvas of what transpired during the World Cup aggregating all advertisers and their activities. The research component, with 6,000+ respondents, is being conducted by Hansa Research, a subsidiary of the company.

     

    Notes a communique: “R K Swamy Media Group will provide the input on media spends by advertiser/brand. The study, curated by senior professionals, will be customised for each subscribing advertiser. The study covers 12 World Cup matches – nine India matches, two semi-finals and the final – the most viewed of all matches. The results will be available to subscribers after the conclusion of the World Cup 2023.”

     

  • The Advertising Council of India (ACI) has been a distinguished member of AFAA

    Jury announced for AFAA ‘Changemakers For Good’ Awards

    By Our Staff

     

    The Asian Federation of Advertising Associations (AFAA) had introduced its first ever unique pan-Asian Awards called Changemakers for Good in four categories;

    1) Advertising; (for messaging that has been transformational in the public space).

    2) Government; (which is for a similar messaging but from the Government or an arm of the Government).

    3) Industry Leader; (for a leader in the communications industry who has consistently led societal change in the last few years).

    4) Innovation; (where technology or a radically different approach has made a difference in the lives of people).

     

    The period for the advertising messages would be the calendar year 2022. The awards will be judged in a two-tiered manner. National and then Pan Asian.

     

    The Advertising Council of India (ACI) has been a distinguished member of AFAA. ACI whose constituents are The Indian Society of Advertisers (ISA), Advertising Agencies Association of India (AAAI), Indian Broadcasting and Digital Foundation (IBDF), The Advertising Club and India Chapter of the International Advertising Association (IAA) announced that entries for the AFAA Changemakers For Good Awards have been judged by an erudite jury to pick the winners for India.

     

    The jury members are Avinash Pandey (CEO, ABP Network and President, India Chapter of the IAA), Partha Sinha (President, Times of India Group and President, The Advertising Club, Sangeeta Pendurkar (CEO, Pantaloons at Aditya Birla Group) and Jaideep Gandhi (Founder, Another Idea).

     

    Srinivasan Swamy Chairman & Managing Director, R K Swamy Limited and Chairman, Asian Federation of Advertising Associations said: “These awards are unique. They seek to salute those advertising, media and tech professionals and companies who are using communication for making a positive impact on society. The quality of the entries received was very good, and the awards would achieve their objective of positioning the marcom community in its proper way, as caring people, who are using communication as a real force for good.”

     

  • For brand build to reinforce the company's commitment to customers

    R K Swamy launches ‘jugalbandi’ with Shriram Finance

    By Our Staff

     

    Shriram Finance Ltd, retail Non-Banking Financial Company (NBFC), has joined hands with R K Swamy media agency to reinforce the company’s commitment to millions of customers. They have created five special jugalbandi videos, each for a few minutes, with top artistes.

     

    Sangeetha N, President and National Creative Director, R K Swamy, said: “Shriram is a special company with a unique philosophy. Their idea of brand building is driven by genuine customer connect on the ground. The jugalbandi idea springs from this understanding. Each video is originally composed and recorded live. There is nothing like this done before from a brand perspective.”

     

    Umesh Revankar, Vice Chairman, Shriram Finance added: “It is a special moment in our evolution as a group, originally formed with the idea of spreading credit to those who don’t normally get it. This is our way of telling customers that we march in sync with them. And to remind our people to stay close to the customers. With the jugalbandi videos we have created a special platform to reinforce the connection.”

     

  • STACA is the apex body whose operating arm is the Advertising Council of India (ACI)

    Srinivasan Swamy inducted in STACA Trust

    By Our Staff

     

    Srinivasan K Swamy, Chairman of the R K Swamy Hansa Group, was inducted as a trustee in the STACA Trust.

     

    STACA is the apex body whose operating arm is the Advertising Council of India (ACI). ACI is well known in the advertising world as the organisation which had organised AdAsia in Jaipur 2003 and in New Delhi in 2011. It also sponsors young industry professionals for self-development in the widely acclaimed “Fast-track” program of the Asian Federation of Advertising Associations (AFAA) in Kuala Lumpur, Malaysia.

     

    Said STACA Trust Chairman Ramesh Narayan: “Srinivasan Swamy is a well-known  advertising leader who had been associated with various prestigious industry Associations globally viz. World President of the New York based International Advertising Association (the first Indian to hold this position), President of Advertising Agencies Association of India (AAAI), President of the India Chapter of the International Advertising Association (IAA), Chairman of Advertising Standards Council of India,  Vice Chairman of Asian Federation of Advertising Agencies, to mention a few. Mr Swamy’s grasp of industry matters and his enthusiasm for exploring new frontiers will go a long way in promoting the cause of the marcom space through STACA Trust and ACI. His presence will no doubt infuse a sense of renewed vigour and enthusiasm.”

     

    Said Swamy: “It’s an honour for me to be inducted as STACA trustee.  I will do my best to this position and match the stature of some of earlier trustees viz. Pradeep Guha, Gautam Rakshit, Dr Ram Tarneja etc and guide to upgrade the skills of advertising professionals so that our young people match the best in the world and bring laurels to our industry as well as country. My main emphasis will be on public service communication, which is the need of the hour and I look forward to support from media houses for these societal issues. It is important to activate ACI as the platform for all major industry bodies, which it is.”

     

  • The event will be held at the Management Centre, Madras Management Association at 6 pm on December 11, 2020

    Ad Club Madras & MMA to host R K Swamy Memorial Lecture on Dec 11

    By A Correspondent

     

    The Madras Management Association and Advertising Club, Madras have jointly supported the Annual R K Swamy Memorial Lecture beginning last year. To be held on December 11, it will serve as a tribute to the veteran adperson who played a pioneering role in the growth of the advertising industry in South India.

     

    The inaugural edition saw D Shivakumar, Executive Group President, Aditya Birla Group deliver a talk on “The Future of Consumer Engagement”.  The second edition will have R Seshasayee, Vice Chairman, Hinduja Group talk on ‘Values for the 21st Century’.  Two senior media industry leaders will participate as Guests of Honour.  Gulab Kothari, Chief Editor, Rajasthan Patrika and Ram Sehgal, Past President, AAAI will provide some additional insights on Mr R K Swamy.

     

    Said Shree Prakash P, the President of the Advertising Club Madras: “Mr R K Swamy was the first recipient of the Distinguished Service Award instituted by the club and we think that there is no better way in immortalising a man who redefined advertising in this part of the world and who was synonymous with the industry.”

     

    Added Group Captain Vijaykumar, Executive Director of MMA: “The MMA is indeed privileged to organize the Lecture in memory of R K Swamy who was an outstanding leader and provided bold Pioneering Leadership in the field of Advertising in India. He was the past President of MMA during 1972 – 74 and significantly contributed to the growth of MMA to propagate management movement in this part of the country.

     

    The event will be held at the Management Centre, Madras Management Association at 6 pm on December 11, 2020.

     

     

  • A Committee comprising of the Department of Financial Services, Ministry of Finance, several leading Banks and the Indian Banks Association led the agency selection process

    R K Swamy develops communication mandate for Jan Dhan Yojana

    By A Correspondent

     

    The financial inclusion program of the Government of India labelled “Prime Minister’s Jan Dhan Yojana” is being formally launched by the Prime Minister on Aug 28, 2014 in New Delhi. The launch communication mandate for this has been assigned to R K Swamy BBDO, who is charged with developing a fully integrated creative and media communication package. A Committee comprising of the Department of Financial Services, Ministry of Finance, several leading Banks and the Indian Banks Association led the agency selection process.

     

    The program encompasses all Media including TV, Radio, Newspapers, Outdoor, Internet and Social Media. The launch communication for this program commenced on Aug 23 in newspapers and on Aug 25 on the medium of television across the country. An animated television commercial shows a lot of people carrying their money into the bank and easily opening their bank accounts. In the end, the people join hands and morph into the logo.

     

    Shekar Swamy, CEO, R K SWAMY BBDO commented, “The Prime Minister’s Jan Dhan Yojana is so crucial for the welfare of millions. As an organisation, we place the top most priority to support such nation-building projects. We are privileged to be associated with it, and we are sparing no effort to ensure that the program is successful.”

     

  • R K Swamy Media Group has won the media duties for Fortis Hospitals (South) in a multi-agency pitch

    R K Swamy Media Group wins Fortis Hospitals

    By A Correspondent

     

    R K Swamy Media Group has won the media duties for Fortis Hospitals (South) in a multi-agency pitch.

     

    Confirming the news, Karthik Rajgopal, Chief-Sales & Marketing (South & East) Fortis Hospitals, said, “We welcome R K Swamy Media Group as our media partner and look forward to their superior media solutions in helping build our brand value further. We are poised for the next level of growth with major expansion plans and we are confident that R K Swamy Media Group will add value in achieving our goals”.

     

    Sandeep Sharma, President, R K Swamy Media Group, said, “We are extremely delighted and excited to be the chosen partner of Fortis Hospitals. We thank the management of Fortis Hospitals for their faith in us and are confident of adding disproportionate value to their media investments. We also believe this is a testimony of our passion to deliver the best for our clients. Our Bangalore and Chennai teams will spearhead this partnership.”

     

    With 39 hospitals across the country, over 5,000 beds and 48,000 surgical procedures done in the last one year alone, Fortis is one of India’s largest and Asia’s fastest growing healthcare networks.

     

    R K Swamy Media Group comprising Media Direction, Hansa Media Services, Hansa Outdoor and Digital Direction is a part of R K Swamy HANSA, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With around 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.