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Tag: R K Swamy Hansa

  • Move to drive integrated technology & analytics-driven growth in Marketing Services

    R K Swamy Hansa names S Swaminathan as ED, Group Strategy

    By A Correspondent

     

    S Swaminathan

    R K Swamy Hansa has announced the elevation of S Swaminathan, Co-founder and CEO of Hansa Customer Equity (Hansa Cequity), as Executive Director – Group Strategy, from January 1, 2021, to build a ‘Total Digital’ blueprint and drive integration of its offerings for the benefit of Clients.

    Commenting on the appointment, Srinivasan K Swamy, Chairman of R K Swamy Hansa Group said: “We recognised very early the rising adoption of technology and analytics in marketing and were first off the block 13 years ago on this journey. R K Swamy Hansa aims to be at the forefront of the integration of marketing communications, technology, digital and analytics. We recently opened our office in Singapore and have a presence in the US. We plan to take our offering across geographies as the blueprint gets ready.”

     

    Said Shekar Swamy, Group CEO: “Hansa Cequity has a strong client portfolio, professional talent, and an experienced management team led by Neeraj Pratap Sangani as COO at the helm. The company is well-recognised by clients in Martech & Analytics in India. We have built strong capability across multiple disciplines in the Group. We have a compelling offering to add value to clients and their brands globally, in an increasingly technology, data-rich & digital first world. Swami is the ideal leader for this. He will continue to be on the board of Hansa Cequity and provide strategic direction to Hansa Cequity.”

     

     

  • The analytics and martech firm strengthens management

    Hansa Customer Equity names Neeraj Pratap Sangani as COO

    By A Correspondent

     

    Neeraj Pratap Sangani

    Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the Chief Operating Officer.

     

    Commenting on the appointment, S Swaminathan, Co-founder & CEO of Hansa Cequity said: “Neeraj is a big believer of the Hansa Cequity vision and has been working relentlessly to drive thought leadership, client-centricity culture, execution focus & process excellence. He has more than 25 years’ experience in business & marketing consulting, brand building, strategic marketing, and digital marketing. He has strong domain knowledge of Customer Experience Management, having developed and executed data-driven marketing programs, data integration projects including customer life cycle management, customer segmentation and customer engagement programs for clients across different verticals.”

     

    Added Shekar Swamy, Group CEO of R K Swamy Hansa said: “Neeraj moved to Hansa Cequity three years ago from R K Swamy BBDO. We have seen him grow in professional capability for 20 years. He is well placed to execute the Group vision of the emerging convergence of technology, analytics, digital & marketing services for brands and companies. With his energy and focus, Hansa Customer Equity will continue to serve clients well.”

     

     

  • Praveen was till recently the Senior Executive Director at Kantar IMRB South Asia

    Hansa Research appoints Praveen Nijhara as CEO

    By A Correspondent

     

    Hansa Research has appointed Praveen Nijhara as Chief Executive Officer of the company. Nijhara takes over from Ashok Das who will continue as Senior Advisor of the Group. Nijhara was till recently the Senior Executive Director responsible for the Customer Experience Business for Kantar IMRB South Asia region, which he led for nearly a decade.

     

    Ashok Das

    Commenting on his appointment, Das said: “I am very happy to have found Praveen to succeed me, to lead Hansa Research in its next phase of development and growth. We have in him a true market researcher with energy and passion. Hansa is in an excellent position, and I am sure Praveen will provide the leadership for more innovation and greater engagement with the market.”

     

     

    Sanjay Nijhara

    Accepting his new appointment, Nijhara added: “We have always seen Hansa as a respected and worthy competitor. To have built the scale and resources as this company has done, in the face of competition from leading players, shows the enterprise, agility and competence of the organization. I am looking forward to working closely with Hansa’s great team. I am excited by this new role and I know we can do a lot in this complex Indian market, and overseas as well.”

     

    Said Sekhar Swamy, Group CEO of R K Swamy Hansa: “Ashok has done a great job over the years building Hansa Research into a market leader. As he hands the leadership baton over we are equally confident that Praveen will consolidate Hansa Research and take it to new heights in the industry.”

     

     

  • The advertising and marketing services veteran will take charge as IAA Global Chairman & World President today

    Ati Sundar! Srinivasan Swamy to be IAA Big Boss

     

    By A Correspondent

     

    It appears to be an Indian summer in Europe this year. In June, creative gurus Piyush and Prasoon Pandey were awarded the highest honour at the Cannes International Festiveal of Creativity, and now Srinivasan Swamy, Chairman of the R K Swamy Hansa Group will take over as the Chairman and World President of the illustrious International Advertising Association (IAA), the first Indian ever to do so.

     

    Sundar, as he is called by his friends, will lead a team of 25 Executive Committee members from a host of countries including USA, UK, Austria, Italy, Poland, Ghana, UAE, Australia, Malaysia, Russia, Netherlands, Kuwait, Iran, Nepal and India. He takes over from senior advertising professional Felix Tataru from Romania today (October 4, 2018) at an event to be held in Bucharest.

     

    The International Advertising Association is an 80-year old institution and considered the most prestigious advertising body of its kind in the world. The IAA is acknowledged as the world’s most influential network of marketing and communication leaders, aimed at representing the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms, as well as individual practitioners. Its activities involve professional development of marketing communication practitioners, protecting freedom of commercial speech, advertising self-regulation, protecting consumer interest, training and education.

     

    In 2016, Swamy was accorded the Lifetime Achievement Award by the Advertising Agencies Association of India.

     

    As Chairman of R K Swamy Hansa, his professional interests currently include Creative & Media Advertising, Interactive & Digital Advertising, Health Care Communications, Social & Rural Sector, Communication, Human Resources Communication, Marketing Analytics, Market Research, Events & Activation, Retail Identity, Public Relations, Continuing Medical Education, Global Language work etc.

     

    Swamy has been active in various industry bodies working towards the growth and development of the Advertising industry. He was President of AAAI for three consecutive terms (2004 – 2007) and continues to take active interest in the activities of AAAI. He has been Chairman of Advertising Standards Council of India (ASCI), and a Board Member of Audit Bureau of Circulations. Swamy was also President of All India Management Association during 2008-09.  He was the President of The Madras Chamber of Commerce & Industry (2008-10), Madras Management Association (2001-02) and the Advertising Club, Madras (1988-89).

     

    He had a superactive tenure as President of the India Chapter of International Advertising Association and was also elected Senior Vice President of International Advertising Association, the global body. The list goes on and on.

     

    Swamy is actively involved with socially relevant institutions such as a 220-bed, multi-discipline tertiary care, Hindu Mission Hospital at Chennai catering to the urban poor and the surrounding rural areas; Chairman of Valluvar Gurukulam School Society which runs  a school for 2800 poor students, primarily girls and Vice President of National Boys and Girls Education Society, a premium education institution in Central Chennai which runs three reputed schools.  He is also Chairman of Vidyadhanam and Annadhanam Trust, a Vedic Padasala of Sri Ahobila Mutt and Trustee in the Consumers Association of India and Concert.