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Tag: R K Swamy BBDO

  • To introducing SweetCare – a healthier low GI sugar

    RK Swamy BBDO creates new TVC for EID Parry

    By Our Staff

    EID Parry has announced the launch of new Parry’s SweetCare Low GI Sugar. Titled #worrylesssugar, the TVC highlights the healthier low glycemic sugar.

    Said Balaji Prakash, Senior Vice President – Sales & Marketing, EID Parry: “With the launch of Parry’s Sweet Care Low GI sugar we are entering a critical phase in our journey as an innovative, consumer focussed company, to offer our consumers truly innovative products that are healthy without compromising on essentials like taste, organoleptic and other essential features. We seek to meet and help people where they are. A true win-win.  Sweet Care can be a gamechanger in the sugar category with its unique proposition of being a healthier low glycemic sugar. We believe we have a champion product which is natural, is clinically tested with superior health benefits and without any harmful side effects. Our latest TVC focuses on the benefits of SweetCare as a low GI sugar and its long term positive impact on consumers lives to alleviate in some way, their concerns and inability to address many detrimental dietary and lifestyle choices.This TVC highlights modern day lifestyle issues in a light, slice-of-life manner. We are confident that this campaign will reach out to consumers and they will really value this new offering.”

    Added Navneet Virk, Senior Vice President & Creative Director, R K Swamy BBDO: “It’s a product whose time has come. Everyone knows we are heading towards being the diabetes capital of the world. And the greatest tragedy is that people don’t realize how their lifestyles are affecting their health. That stress, lack of sleep and irregular routines are the prime causes of sugar imbalance in the blood which consumers don’t know. And this has been the insight, that consumers are living on the edge without realizing they are. So it’s a simple story with a concerned wife who has switched to sweet care Low GI sugar because her husband is nowhere near switching his lifestyle for a better one. We wanted to capture a genuine moment, a moment of concern and love between the couple and wanted to do that in a tone and manner which would get at the heart a little bit but not overtly. We wanted the unspoken emotions of the exchange to offset the clinical associations with a low GI product. We expect the relatable emotional context, the everyday ambience, the understated dynamic of the couple to draw consumers into the moment.”

     

     

  • The analytics and martech firm strengthens management

    Hansa Customer Equity names Neeraj Pratap Sangani as COO

    By A Correspondent

     

    Neeraj Pratap Sangani

    Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the Chief Operating Officer.

     

    Commenting on the appointment, S Swaminathan, Co-founder & CEO of Hansa Cequity said: “Neeraj is a big believer of the Hansa Cequity vision and has been working relentlessly to drive thought leadership, client-centricity culture, execution focus & process excellence. He has more than 25 years’ experience in business & marketing consulting, brand building, strategic marketing, and digital marketing. He has strong domain knowledge of Customer Experience Management, having developed and executed data-driven marketing programs, data integration projects including customer life cycle management, customer segmentation and customer engagement programs for clients across different verticals.”

     

    Added Shekar Swamy, Group CEO of R K Swamy Hansa said: “Neeraj moved to Hansa Cequity three years ago from R K Swamy BBDO. We have seen him grow in professional capability for 20 years. He is well placed to execute the Group vision of the emerging convergence of technology, analytics, digital & marketing services for brands and companies. With his energy and focus, Hansa Customer Equity will continue to serve clients well.”

     

     

  • The campaign takes inspiration from the 25-year-olds of today

    IndusInd Bank launches new campaign to celebrate turning ‘#Just25’

    By A Correspondent

     

    IndusInd Bank announced the launch of a multimedia campaign to commemorate the completion of the bank’s journey of 25 years.

     

    Speaking on the campaign, Anil Ramachandran, EVP & Head, Marketing and Retail Unsecured Assets at IndusInd Bank said: “2019 is indeed a celebratory year as IndusInd Bank turns 25. Our #Just 25 campaign embodies the many attributes of who we are and what we have achieved in our wonderful 25-year journey. There is an exuberance and joy at what we have achieved, but more importantly there is a sense of anticipation and promise of what lies ahead. The campaign underscores our constant commitment to our customers over the years. It throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of while steadfastly focusing on our core mission of making banking truly convenient .This milestone provides us an opportunity to both reflect on our past, and to look forward to the rich promise of an even brighter future. We continue to remain mindful that the world is an ever-changing place, and if anything, we must continue to stay young and relevant. We strongly believe that our passion for delivering unique and innovative banking solutions, and our inherent commitment to putting our customer at the heart of all that we do,  will continue to be our driving force for the next 25 years.”

     

    Also added, Ankur Suman, Principal Consultant and Creative Head, R K Swamy BBDO: “In a category that loves to flaunt legacies and play the ‘we fulfil your dreams’ song, IndusInd Bank has emerged as a distinctly youthful, innovation-oriented brand. So its 25-year celebration had to be different from the regular ‘silver jubilee’ approach. We looked at this milestone not as a 25th anniversary, but as a 25th birthday! At 25, IndusInd Bank shares the spirit of 25-year-olds who are making a positive difference to the world around us; who proudly say, we’re just25!”

     

     

  • Ropes in Bhumika Chawla as the Brand Ambassador

    ITC gets Bhumika Chawla to endorse Mangaldeep

    By A Correspondent

     

    ITC’s incense stick brand Mangaldeep has launched its latest campaign depicting everyday conversations with god with Bhumika Chawla as the protagonist.

     

    Speaking about the campaign, Ravi Rayavaram, Chief Executive, Agarbatti & Safety Matches business, ITC Limited, said: “Mangaldeep’s ‘Conversation with God’ campaign reflects the spiritual core of every Indian. Devotion, prayer and invoking good for everyone, is a way of life for many.   This simple life truth promoted by Mangaldeep through its recent campaign is rooted in its core brand philosophy of enabling every individual’s pursuit of devotion. Bhumika Chawla, personifies the life of every Indian woman and the challenging morning moments in her life. She reflects the simplicity and purity of Mangaldeep.”

     

    Added Vivek Shenoy, Principal Consultant, R K Swamy BBDO: “The brand intent of this campaign is to deeply entrench itself in the everyday prayer space and with this commercial, we wanted to communicate how the magic of Mangaldeep’s fragrance makes this the perfect prayer moment. Unlike in a temple where there is a devotional ambience, in her everyday prayer space, the consumer struggles to connect with god unperturbed. In today’s day and age, prayer is often rushed, distracted and mechanical…even when we sit down to do it, a parallel monologue runs in the head that has nothing to do with connecting with the divine. The right fragrance can transform the mental state, creating the climate for that connection.”

     

     

  • The move signals an invigoration of the agencyÂ’s home-ground office under the aegis of a younger leadership

    R K Swamy BBDO promotes Vivek Shenoy to Principal Consultant

    By A Correspondent

     

    R K Swamy BBDO has announced the elevation of Vivek Shenoy as Principal Consultant, Chennai.

     

    Said Vijay Gopal, President, RKS BBDO South and East:“Chennai is our home pitch. We’d been looking for the right person to lead this branch for the longest time. And though Vivek joined us only recently, the way he rapidly added value by strengthening our client relationships made us take this step. I’m sure he will live up to his track record of driving strategic growth and creative excellence and will prove a very strong support for RKSBBDO.”

     

    Added Shenoy:“ am absolutely thrilled. I plan to steer this office into a dream run, both in terms of business growth as well as creative standards. We want to write new marketing success stories for our clients with great ideas. And with Navneet Virk, our Senior Vice President and Creative Director as my partner, I already have a head start in this journey. I’m looking forward to my new role.”

     

     

  • Before the announcement, Rachana was serving as VP Trading and Operations of Kinetic India

    Kinetic appoints new leadership team in India

    By A Correspondent

     

    Rachana Lokhande
    Charanjeet Singh Arora

    Kinetic India announced that it has promoted two of its leaders, Rachana Lokhande and Charanjeet Singh Arora to the role of Co-CEO. They replace Suresh Balakrishna who resigned earlier this month. Before the announcement, Lokhande was serving as VP Trading and Operations of Kinetic India. Previously she worked for IPG and R K Swamy BBDO.

     

    Arora has been with Kinetic India since Nov 2017 as Senior VP for clients.Prior to joining Kinetic India, he worked for Posterscope, IPG and Reliance Broadcast.

     

    Said Marc-Antoine de Roys, Kinetic’s Global CEO: “I want to thank Suresh for his great work at Kinetic. It is because of his leadership and succession planning that we are in a position to have consistency as he transitions out of the organization. Rachana and CJ are proven leaders at our company who have earned the trust and respect of our employees, vendors and clients. Their service, history, and accomplishments made this an easy decision.”

     

     

  • The ad captures Adventz agri-business’s transformation to directly connect with the Indian farmer community

    Latest ad by Adventz showcases its contribution in empowering farmers

    By A Correspondent

     

    Zuari Agro Chemicals Limited (ZACL) has rolled out the Jai Kisaan Ann-Dhan-Sampann film to commemorate 50 years of brand Jai Kisaan and to bring out the business-to-farmer transformation of the agri business led by the Adventz Group’s flagship company.

     

    Said Sunil Sethy, Managing Director, Zuari Agro Chemicals Limited: “For 50 years, Jai Kisaan has been a key driver to address the agricultural requirements of a growth-intensive nation. Jai Kisaan has been consistently delivering quality products and services across India. A campaign such as Ann-Dhan-Sampann essentially conveys to our stakeholders the fundamental transformation that Zuari Agro Chemicals, thereby Jai Kisaan, has undertaken — moving from a purely B2B company to establishing direct connect with the farmers. Over the years we have been working towards such a goal and our Jai Kisaan Junctions bear testimony to the resurgence. Through them we have established one-stop shop for farmers and farm-support services. We have now set a path and aim to be the single-largest facilitator for the farmers, either by manufacturing or sourcing agri-inputs and partnering with farmers, to achieve the farm economy’s full potential.”

     

    Added Gautam Pandit, Creative Director, R K Swamy BBDO: “The challenge was to find a way to communicate self-sufficiency in food production in a simple, warm manner which anyone can understand. The insight was to find a cultural connection common to the whole country. Thus came in the Sanskrit idiom from our culture Anna-Dhann-Sampann.”

     

     

  • A client servicing professional for 30 years, Murthy (as he was popularly known) was with R K Swamy BBDO for the past 11 years

    RK Swamy’s Ramamurthy Iyer passes away

    By A Correspondent

     

    Ramamurthy Iyer

    Ramamurthy Iyer, Partner, R K Swamy BBDO (Mumbai) passed away on December 19, we’ve learnt. He passed away on Tuesday, December 19 succumbing to a massive heart attack. He was 54 and is survived by his wife and a son. A client servicing professional for 30 years, Murthy (as he was popularly known) was with R K Swamy BBDO for the past 11 years. He handled accounts such as LIC, LIC Housing Finance Limited, Hindustan Times and Raymond.

     

    Clients and agency colleagues mourned the passing away of Iyer, describing him as a “committed and amiable advertising professional who made light work of the most stringent deadlines”.

     

  • 11 TVCs in 11 languages with one strong message that unites the country

    Polycab fields its Top 11 for IPL 2017

    By A Correspondent

     

    Taking forward its brand promise of wires that save electricity, Polycab has launched a new campaign with 11 TVCs for its house wires category. The creative makes the simple point with a two-pronged strategy – first, by making a connection with Indians from across the country in speaking their local language. Second, by creating original content in each language so that the viewer is not hammered with repetition of the same ad which can get tiresome no matter how good it is.

     

    Conceptualised by R K Swamy BBDO and directed by Priyadarshan, the campaign is the first of its kind to use region-specific scripts and casting to connect with virtually every part of India. After the success of its earlier TVC with PareshRawal, Polycab, being the Associate Sponsor for the IPL telecast, will continue with a series of 15-seconders throughout the season.

     

    Said Inder Jaisinghani, CMD Polycab: “The campaign by our agency R K Swamy BBDO stays true to the brand’s philosophy of bringing happiness through high quality products that deliver superior value. With someone like Pareshji anchoring the entire series, Polycab Wires will continue to build on this equity.”

     

    Added Shailen Sohoni, COO, R K Swamy BBDO Mumbai: “Polycab’s association with Paresh Rawal on the proposition of ‘wires that save electricity’ had worked brilliantly for the brand in the recent past. It was therefore logical to build on this proposition and association on a mega pan-Indian platform like the IPL with creative work that is editorially relevant and emotionally engaging.”

     

    Said Sangeetha N, President and NCD: “There is no substitute for connecting with people in a language they relate to and most comfortable with. Polycab wires is a national player and therefore it only makes sense to speak in the language of the consumer.”

     

  • To recognize & honour under 30 professionals in Marketing, Advertising & Media

    IAA Future Leaders Awards announced

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has announced its new Future Leaders initiative – The IAA Future Leaders Awards.

     

    Three future leaders below the age of 30 will be identified and honoured. They will represent the finest talent in advertising, marketing and media, the three broad areas that the IAA is focused on.

     

    Srinivasan K Swamy

    Srinivasan K Swamy President IAA and Chairman R K SWAMY BBDO said “this is a young industry and we owe it to ourselves to recognize our future leaders, nurture them, encourage them and celebrate them. I am particularly glad we are launching this meaningful initiative in our Silver Jubilee year. It reinforces our commitment to all that is good in this industry”.

     

    Carefully designed nomination forms will be going out shortly to key stakeholders in the marketing and communication space. Nominations would be short-listed and placed before an eminent jury of acknowledged leaders in their own field. The winners would be honoured before an elite audience at the prestigious IAA Silver Jubilee Summit which will be held at Kochi on the 4th and 5th September 2015.

     

    Monica Tata

    Monica Tata, Chairperson of the Future leaders Committee adds “apart from the obvious prestige of being recognized and honoured before such a distinguished audience, the three winners would be sent on an all-expenses-paid trip to the AdAsia 2015 being held in Taipei this November. This would be a great learning experience for these young leaders”.

     

  • Eminent journalist TCA Srinivasa Raghavan conferred with Lifetime Achievement Award; author and columnist, AV Rajwade conferred with Hall of Fame

    Journalists awarded at 3rd Shriram Sanlam Awards

     

     

    Shriram Sanlam Awards for Excellence in Financial Journalism was conducted in a widely attended glittering function at the Shangri-la’s Eros in New Delhi last week. The highlight of the event was a key-note address delivered by Gideon Rachman, Chief Foreign Affairs Commentator, Financial Times.

     

    For the first time ever, the top 100 nominations found its coverage in a special booklet released on the occasion by Suresh Prabhu, Hon. Union Minister of Railways, Government of India.

     

    TCA Srinivasa Raghavan was conferred with the prestigious Lifetime Achievement Award and A V Rajwade was conferred with the special Hall Of Fame Award at the Shriram Sanlam Awards for Excellence in Financial Journalism by the Chief guest, Hon. Union Minister of Railways, Government of India, Suresh Prabhu in the presence of Ajay Piramal (Chairman, Shriram Capital Limited) and Ian Kirk (Deputy CEO, Sanlam Group) amongst others. Winners and runner-ups in various categories included:

     

    1. Economic Policy – No Winner Announced

    2. Financial Markets –Winner : Debashis Basu , Runner Up -: Devangshu Datta
    3. Financial Institutions – Winner: Raghu Mohan, Runner Up: Atmadip Ray & M. Rajshekhar
    4. Sectoral Issues – Winner:  Aarati Krishnan , Runner Up : Goutam Das & N. Madhavan

     

    G.S. Sundararajan, Wholetime Director, Shriram Capital Limited said, “The winners of Shriram Sanlam Awards for Excellence in Financial Journalism 2014 represent the best of that fraternity. Shriram Capital and Sanlam recognize that the potential of Financial Journalism and the positive impact it can create to the economy as a whole. These awards are aimed at encouraging a transformational approach to Financial Journalism in the medium term.”

     

    Institute for Financial Management and Research (IFMR), Chennai played an important and independent role in the selection process by scrutinizing the nominations and making them available for the Jury Members for their consideration.

     

    The distinguished panel of independent jury members comprises Gopal Srinivasan (Chairman & Managing Director – TVS Capital Ltd.); Srinivasan K. Swamy (Chairman & Managing Director, R. K. Swamy BBDO); Ashu Suyash (MD & CEO, CRISIL); Adit Jain (Chairman, IMA Asia), Swaminathan S. Aiyar, Consulting Editor of Economic Times and T. N. Ninan (Chairman, Business Standard).

     

  • The task was to project the portal as an expert and friendly guide in the home search process

    Magicbricks seeks to make house-hunting a pleasant experience

    By A Correspondent

     

    Magicbricks has unveiled a new TVC that shows a young wife and her husband searching for a property. The film shows that hunting for a house can be a pain-free experience, and the process can bring a couple even closer; turning the hunt for a house a pleasant experience.

     

    Ankur Suman, Creative Director, R K Swamy BBDO, said “We wanted to give our communication tender and softer hues and therefore an emotional layering was imperative. The song ‘Do deewane sheher mein’… serves that purpose perfectly. An important ingredient of the new Magicbricks campaign, this song is arguably Hindi Cinema’s only home search song! Against the backdrop of this song, we wanted to depict a simple, credible story around the ease of searching property on the website, without any joke or contrived created device jostling for viewers’ attention. So this campaign sets the right tone for the brand and acts as the first step to build an emotional bridge between the portal and users, which is quite pertinent to something like home search.”

     

    Sunil Kukreti, Senior Partner, R K Swamy BBDO said, “The online real estate portal category is now getting very competitive and the task was to project the portal as an expert and friendly guide in the home search process. The TVC had to emotionally connect with the consumers while getting across that Magicbricks simplifies the home search process and makes it easy and fun.”