MxMIndia

Tag: R Ashwin

  • Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy

    Rohit Sharma & Ashwin endorse brand campaign for Aristocrat

    By A Correspondent

     

    Aristocrat has unveiled its latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

     

    Commenting on the outcome of the campaign, Sudip Ghose, Vice President-Sales and Marketing, V.I.P Industries said:  “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”The campaign has been rolled out on all social media platforms of Aristocrat.

     

  • Ace cricketers unveil the brand’s new identity and latest collection of luggage and backpacks

    Aristocrat appoints Rohit Sharma & R Ashwin as brand ambassadors

    By A Correspondent

     

    Luggage-maker Aristocrat has appointed Indian cricketers Rohit Sharma and R Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line. Repositioning the brand with a fresh outlook, Aristocrat will now have a newlogo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

     

    Speaking about his association with the brand, Rohit Sharma said: “I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream. Somewhere along the way we lose sight of our vision and pack our dreams and tuck them away. Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

     

    Talking about the new collection, R Ashwin said: “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance. I am really happy to be representing Aristocrat and must say I am thoroughly impressed with the new designs and the quality of the products.”

     

    Expressing her views on the partnership, Radhika Piramal, Managing Director of VIP Industries Ltd said: “We are delighted to have two powerful players from the Indian cricket team to endorse Aristocrat. R Ashwin and Rohit Sharma have passionately followed their dreams and have managed to become one of the best cricketers in the world. With ‘Unpack Your Dreams’ we wish to reach out to the younger audience who are passionate and want to urge them to pursue their dreams.”

     

    Speaking about the brand ideology, Sudip Ghose, Vice President Sales and Marketing at VIP said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

     

  • Equitas is the country's first small finance bank to get listed on the exchanges and operate as a non-promoter entity

    R Ashwin appointed brand ambassador for Equitas SFB

    By A Correspondent

     

    Equitas Small Finance Bank, the first private sector bank from Tamil Nadu post-Independence, announced bowler Ravichandran Ashwin as its brand ambassador. Commenting on the association, MD & CEO P N Vasudevan said: “Equitas is a new age bank which seeks to provide high tech banking, where the customer enjoys the banking experience and Ashwin is a high performer who gives joy to spectators. We believe each complement the other and look forward to a long association.”

     

    The cricketer will endorse the bank’s products and services through advertising campaigns and other promotional programmes.

     

    Commenting on the occasion Ravichandran Ashwin said: “It is indeed a proud moment for me to get associated with Equitas Small Finance Bank. I love their vision of empowering 5% of Indian households through financial inclusion in next 10 years and I look forward to doing my small bit in this great vision.”