MxMIndia

Tag: Qyou Media

  • Qyou Media appoints Raj Mishra as Group CEO

    By Our Staff

     

    Raj Mishra
    Raj Mishra

    Qyou Media Inc., operating in India and the United States, has appointed digital leader and strategist, Raj Mishra, as Group CEO of Qyou Media’s India operations overseeing all business units, with immediate effect. Mishra will focus on increasing operational and financial synergies and strengths among the three primary business units as the company further pivots in India into digital distribution and direct to consumer initiatives.

     

    Said Qyou Media CEO and Co-founder, Curt Marvis: “We are thrilled to have Raj on board to direct the next phase of growth for our businesses in India. Working with him as a consultant to Qyou India over the last several months, it became clear to me and the Board that his skill set and experience were directly applicable to our overall business objective to become a larger brand with more direct to consumer initiatives in India.  This includes our most recent launch of the new freemium version of Q GamesMela. In addition, Raj’s understanding and knowledge of how the creator economy works, as a result of his roles at both Musical.ly and TikTok are invaluable for us as we build a creator centric brand and business.  His appointment to oversee our entire operation in India launches a very exciting new chapter in our history.”

     

     

  • Expands its digital footprint

    Qyou Media announces distribution partnership with Coolita

    By Our Staff

     

    Qyou Media, the multi-platform entertainment network, has forged a global distribution partnership with Coolita, a global smart TV+OS brand, with free streaming of FAST channels of Q Play+.

     

    As a part of this alliance, Coolita users in India and across the globe, through their wide range of smart TV sets including Croma, Thomson, Panasonic, LLOYD, Itel, and others along with their operating software Coolita will be able to stream Qyou Media India’s five FAST channels – The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, and BH Live for free.

     

    Krishna Menon
    Krishna Menon

    Speaking on strengthening its digital presence in India and across the globe, Krishna Menon, Chief Operating Officer, Qyou Media India, said: “Our partnership with Coolita is a significant milestone in our mission to provide top-notch entertainment to viewers in India and worldwide. This collaboration allows us to strengthen our digital presence on connected TVs and offer our curated content to a global audience. We are excited to enhance the viewing experience and take a step closer to our audience with this exciting collaboration.”

     

    Addressing the partnership, Samuel Lin, Head of Partnerships, Coolita, added: “In an exciting development, Coolita has partnered with Qyou Media’s Q Play+ to enhance access for Indian viewers. This collaboration grants Indian audiences free access to curated Indian programmes, enhancing their viewing experience with a localized touch. Users of TV brands supported by Coolita, such as Panasonic, Croma, and Thomson, can now enjoy Q Play’s six 24-hour channels at no cost. This strategic alliance significantly amplifies the local coverage and accessibility of Q Play’s offerings.”

     

  • A Bollywood Music & Entertainment Channel on Connected TV

    Qyou Media & Bollywood Hungama to launch channel

    By Our Staff

     

    Qyou Media India, in an endeavour to further strengthen its presence in the Connected TV space, has partnered with Bollywood Hungama to launch a new Connected TV channel in Q4 of 2023 called BH Live TV Powered by Qyou Media.

     

    Speaking on the launch of BH Live TV Powered by Qyou Media, Krishna Menon, COO, Qyou Media India said: “In an era where Connected TV is becoming an integral part of entertainment, we at Qyou Media India, continue to recognize the importance of innovation in the FAST category. We aim to curate channels that cater to the varied interests of our audiences, and the collaboration with Bollywood Hungama is a fantastic addition to our portfolio. With this new channel, we aim to further solidify our position in the CTV space and continue providing unparalleled entertainment experiences.”

     

    Added Siddhartha Roy, CEO, Hungama Digital Entertainment: “This partnership of Bollywood Hungama and QYOU Media is poised to introduce an exciting new dimension of entertainment for viewers. In today’s landscape, where Connected TV is a vital part of the experience, we recognize the need for innovation in the FAST category. Our goal is to curate channels that cater to our viewers’ diverse interests, and this collaboration is a significant addition to our content offerings. We look forward to strengthening our presence in this arena and providing our audience with exceptional content tailored to their preferences.”

     

  • To offer a variety of engaging casual mobile games

    Qyou Media launches mobile gaming app

    By Our Staff

     

    Qyou Media India has launched the Q GamesMela, its first direct-to-consumer casual mobile gaming app. It will offer a variety of casual mobile games and can be downloaded from the Google Play store for Android phone users.

     

    Said Curt Marvis, CEO and Co-Founder, Qyou Media Inc: “We are thrilled that our first gaming product is hitting the market only three months after we closed our acquisition of Maxamtech. We remain confident that fans of Q-branded content offerings across India are perfectly suited to become customers of our gaming products. In addition, with recently developed data mining capabilities taking shape we look to truly begin to leverage our audience data and influencer marketing capabilities to maximize stickiness and overall revenue generation. We view today as the kick-off of an entirely new revenue vertical for our business in India.”

     

    Added Xerxes Mullan, Founder, Maxamtech Digital Ventures: “This is exactly why we were so excited about joining the Qyou Media family. It provides a unique opportunity to get products to market quickly and with the ability to reach the right audience and build momentum.  We have many more exciting plans going forward to grow the gaming business across a variety of user segments and business models. Q GamesMela is only the beginning!”

     

  • To ramp up its portfolio of direct-to-consumer products

    Qyou Media to acquire majority in Maxamtech Digital Ventures

    By Our Staff

     

    Qyou Media India has announced that it has executed a binding term sheet to acquire a majority ownership stake in Maxamtech Digital Ventures, a six-year-old India-based venture creating technology and games for the mobile gaming industry. Maxamtech currently operates, via its proprietary platform Gaming 360, a variety of gaming destinations for companies including Vodafone and Glance.

     

    Commenting on the acquisition, Xerxes Mullen, Founder, Maxamtech Digital Ventures, said: “We have been looking for the right partner to take our business to the next level. Gaming continues to be one of the biggest opportunities in the Indian media and entertainment segment and we feel completely aligned with the Qyou Media and Qyou Media India management team on how we can really grow our operation in a smart and profitable way. We couldn’t be more excited to begin this journey together.”

     

    Added Qyou Media Inc. Global CEO and Co-Founder, Curt Marvis, added: “We originally met the Maxamtech founders over a year ago. Right away we knew there could be a powerful combination of their technology and gaming know-how with our ability to reach young audiences on a mass scale that has now surpassed 125 million weekly viewers. As we push forward into 2023 to create greater opportunities to leverage our audience reach with new products for monetisation and interactivity, it was a natural fit to bring this into our business more directly.”

     

  • To help brands become creators

    Chtrbox launches ChtrSocial

    By Our Staff

     

    QYOU Media Inc. has announced that its subsidiary Chtrbox, influencer marketing platform and agency connecting brands and social media influencers, is launching ChtrSocial. ChtrSocial’s new solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalised brand storytelling.

     

    Leading the new vertical is Darshil Shah, who founded his social media and branding company Blanc Space (formerly called Blazonion) six years ago. Said Pranay Swarup, CEO and Founder of Chtrbox: “Creators have changed the way audiences are built on social media. Many brands in India are still going online with a traditional mindset where they’re looking to force-fit or sell things to customers online without a well developed brand community. With ChtrSocial, and our micro creator content solutions, we are excited to help brands take a new-age approach to audience building on social media. I have worked with Darshil and his team as a partner over the past two years, and I’m confident that the team will fit fantastically well within Chtrbox & QYOU.”

     

    Added Darshil Shah, Director – ChtrSocial: “With the world of social media evolving rapidly and many platforms prioritizing creator-first algorithms, many brands face a challenge in retaining the shrinking attention span of their potential customers. We have helped hundreds of businesses create unique promotional strategies to adapt to the new ways of marketing and seen tremendous results. When we started working with Chtrbox it was an instant click as we realized how much our vision and synergies align. Excited to have joined forces, and look forward to increasing the impact of our services for our clients, multifold.”

     

    Said QYOU Media CEO and Co-Founder Curt Marvis: “The addition of ChtrSocial to the Chtrbox arsenal of capabilities to offer the market is significant. Building on the growth of BharatBox targeting tier rural India, and Chtrbox-Represent giving us direct relationships with creator talent, this is another big step in growing the strength and depth of our creator led media business in India. We believe this will resonate strongly with current and future Chtrbox clients.”

     

  • A new 24×7 gaming digital channel in September

    QYou Media to launch Q Gamex

    By Our Staff

     

    Following the recently launched digital channels, ‘The Q Kahaniyan’ and ‘The Q Comedistaan’, QYou entertainment network further gears up to announce the launch of ‘Q GAMEX’, a 24×7 gaming digital channel. The channel aims to target young gamers across connected TV and digital platforms.

     

    Krishna Menon
    Krishna Menon

    Speaking on the announcement of its upcoming gaming digital channel, Krishna Menon, Chief Operating Officer, QYou Media India, said: “At QYou Media India, our unique and socially connected content style is in alignment with what this audience is looking for. The Indian online gaming industry has steadily grown to become a leading market across the globe. With the launch of ‘Q GAMEX’, we aim to cater to the young gaming enthusiasts and become a leading provider of multi-genre channels to audiences who are rapidly adopting connected TV as a primary destination for entertainment purposes. We are delighted to add ‘Q GAMEX’ to our existing portfolio of brands and look forward to developing Q GAMEX as a pioneer in gaming content across digital platforms.”

     

    According to an analysis by KPMG, India is set to become one of the world’s leading markets in the gaming industry where it is expected to cross 450 million online gamers in 2023, second only to China. Growing steadily over the last five years, it is expected to treble in value and reach an overall value of $5 billion by 2025 driven by a rapidly growing younger population with higher disposable income. With the total number of online gamers growing from 360 million in 2020 to 390 million in 2021, analysts expect steep growth in the sector.

     

    Leveraging content from a wide array of top social influencers and digital content creators, QYou Media India so far has launched The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan. The upcoming digital channel Q GAMEX targets the rapidly growing community of online and mobile gamers and will mark the launch of QYOU Media India’s fifth channel.

     

  • Widens presence on Connected TV

    Qyou Media partners with OnePlus

    By Our Staff

     

    Qyou Media India has partnered with OnePlus, giving OnePlus TV users access to its IP channels – The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan.

     

    Commenting on amping up its digital footprint in India, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “Connected TV platforms as a medium are witnessing an explosive growth in India. As a young entertainment brand, making digital-native content available for viewers on linear TV, provides us with an opportunity to open doors to millions of viewers and also give our content a place and platform of its own. We believe that as a disruptive and differentiated brand, expanding our digital footprints with major Connected TV platforms such as OnePlus TV will further bring us one step closer in becoming a holistic entertainment brand in India.”

     

    Added Navnit Nakra, OnePlus India CEO and Head of India region: “Providing a truly immersive and intelligent smart TV experience to our community, is the central focus of the OnePlus smart TV portfolio. We are thrilled to partner with QYOU Media, and this association will provide our community access to unique content curated by digital creators from across the region, further elevating the viewing experience for our users.”

     

  • Makes foray in the regional market

    QYou Media to launch Q Marathi on Mar 15

    By Our Staff

     

    Q Marathi is all set to launch on March 15. The launch of Q Marathi, a free-to-air channel marks Qyou Media’s expansion to regional markets beyond the Hindi-speaking markets.

     

    Simran Hoon
    Simran Hoon

    Speaking on the launch, Simran Hoon, CEO, Qyou Media said: “At Qyou Media, we are focussed on growing our footprint across India while innovating to offer our viewers disruptive content. The Marathi market and audience is among the most evolved ones in India and is an attractive market to be a part of especially for a young network brand like Qyou Media that is willing to experiment, innovate and take risks. Our unique storytelling, programming and content strategy have set benchmarks in the industry. Q Marathi is a reflection and an extension of our DNA; it is our effort to bridge the existing content gap and provide viewers with a fresh and new consumption experience. We are sure the channel will have an immediate connect with viewers.”

     

    Neeta Thakare
    Neeta Thakare

    Added Neeta Thakare, Channel Head, Q Marathi: “Q Marathi is designed to redefine Marathi GEC Entertainment and usher in a ‘New Era’ in Television. The channel has a robust programming line-up with content cutting across multiple genres like Comedy, Drama, Romance, Horror that young Maharashtra will connect with. The channel will engage with leading digital influencers and create opportunities for them on mainstream television.  It is our endeavour to deliver a young fresh dynamic bouquet of truly disruptive and path-breaking content for our discerning Marathi viewers while building Q Marathi as a destination for wholesome family entertainment.”

     

  • To support growth for The Q India brand

    Q India elevates Krishna Menon to COO

    By Our Staff

     

    The Q India is on a hyperactive mode. There is communique reaching our inboxes every week. It has has now appointed Krishna Menon as the company’s Chief Operating Officer, moving from his position as Chief Revenue Officer. Menon has served the company since November of 2018 and has seen Q rise to its current visible state.

     

    Said Curt Marvis, CEO and Co-Founder of QYOU Media: “Krishna has been a true leader and for more than two years has worked to grow our business, raising it to new levels of viewership, revenue growth and brand recognition. Working with Simran Hoon, our recently announced CEO, Krishna will be instrumental in  driving forward The Q’s many planned strategic growth opportunities”. Going forward, Menon will be directly responsible for distribution, branding, influencer marketing, digital sales and operations and will report to Hoon, while other departments including adsales and programming will be directly under Hoon’s management. Marvis continued, “We now have in place an experienced and effective senior management structure for The Q India. It is incredibly gratifying for us at The Q to have such a strong and experienced team leading us forward”.

     

    Added Menon: “We have been nurturing and building the foundation for The Q for over two years and now is our time to drive forward the creation of a truly new and dynamic media brand in India. Our team is strong and our product continues to deliver results. I am thrilled that our hard work to date is paying off and I look forward to contributing to our new levels of achievement and growth in the coming months and years ahead.”

     

  • Will provide strategic direction to create new opportunities

    The Q appoints Simran Hoon as CEO

    By Our Staff

     

    Simran Hoon
    Simran Hoon

    Hindi GEC Q has announced the appointment of Simran Hoon, a senior mediaperson and until last year with Viacom18, as Chief Executive Officer. In her new Hoon, Simran will leverage her experience and insight to provide strategic direction to create new opportunities for The Q in India thus driving the organization’s overall growth.

     

    Said Curt Marvis, Co-Founder and CEO of QYOU Media: “As we gear for even greater growth and expansion in India,  it is the right time to add someone with Simran’s extraordinary capabilities to our leadership team. Our growth in India has been exponential and we are confident that Simran, with her keen business acumen and  in-depth understanding of the industry, will immediately propel The Q forward. Simran’s distinguished record and forward-thinking approach will help us stay ahead of the curve.”

     

    Added Sunder Aaron, Co-Founder & MD, The Q India: “We are delighted to have Simran on board. She is a seasoned professional with extensive knowledge of the media and entertainment industry, who brings with her rich experience and enormous expertise that we believe fervently will take The Q to the next level. Her expansive knowledge and understanding of the Indian television market will be of immense value to our company.”

     

    Said Hoon: “In today’s dynamic and evolving business environment, it is of extreme importance to stay differentiated, relevant and meaningful. I am excited  to embark on this journey with The Q and grateful for having been entrusted with the responsibility of leading the team at The Q India as its first CEO. I look forward to working closely with the team here as we scale newer and newer heights.”

     

     

  • Combined April launches on DD Free Dish and Dish TV add 50M total TV households

    Q India announces reach to 100 mn TV homes

    By Our Staff

    Qyou Media has announced that its flagship Hindi entertainment channel, The Q India, has reached distribution to 100 million TV households as a result of launching on both DD Free Dish and Dish TV in April. The company issued a press release in connection with the new DD Free Dish (Channel 34) agreement. The new distribution relationship with DISH TV (Channel 128) has not been previously disclosed.

    Said Sunder Aaron, Co-Founder and General Manager of Qyou Media India Pvt. Ltd.: “2021 continues to be a year where The Q India is accelerating the depth and breadth of our foundation for becoming a mainstream brand and media company in India.  We have stated our goal of being a leading youth brand in India and distribution agreements like these are a key to making that happen. In addition, these are critically important building blocks as we pursue growing ratings and the ensuing revenue that will occur”.