Qyou Media has announced that it has entered into a partnership with spiritual leader Sadhguru Jaggi Vasudev to launch a channel dedicated to delivering his holistic and inspirational spiritual and wellness programming. It’s called Sadhguru TV and will be in association with the Isha Foundation.
Speaking on launch of Sadhguru TV, Krishna Menon, COO, Qyou Media India said: “Since the launch of Qyou Media India we have been introducing universally appealing channels that are genre-defining. Our partnership with the Isha Foundation for the launch of ‘Sadhguru TV’ on Connected TV is a testament to our commitment for our viewers. The channels thought-provoking programming is sure to take viewers on a transformative journey filled with growth and self-discovery. We are certain that the channel will keep viewers engaged, positively and help us build QYOU Media India as a one stop destination for quality and differentiated content.”
Qyou Media India has launched the Q GamesMela, its first direct-to-consumer casual mobile gaming app. It will offer a variety of casual mobile games and can be downloaded from the Google Play store for Android phone users.
Said Curt Marvis, CEO and Co-Founder, Qyou Media Inc: “We are thrilled that our first gaming product is hitting the market only three months after we closed our acquisition of Maxamtech. We remain confident that fans of Q-branded content offerings across India are perfectly suited to become customers of our gaming products. In addition, with recently developed data mining capabilities taking shape we look to truly begin to leverage our audience data and influencer marketing capabilities to maximize stickiness and overall revenue generation. We view today as the kick-off of an entirely new revenue vertical for our business in India.”
Added Xerxes Mullan, Founder, Maxamtech Digital Ventures: “This is exactly why we were so excited about joining the Qyou Media family. It provides a unique opportunity to get products to market quickly and with the ability to reach the right audience and build momentum. We have many more exciting plans going forward to grow the gaming business across a variety of user segments and business models. Q GamesMela is only the beginning!”
Qyou Media India has launched its direct-to-consumer app, Q Play. Available to download on the Google Play store and directly on Smart TVs and mobile devices, the free app offers all five Qyou Media India channels and going forward will be the digital destination for the network’s upcoming content. The ad-supported download-and-watch app can be simply downloaded without any registration hassle.
Commenting on the launch, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “The launch of Q Play opens a myriad of new possibilities. It enables us to be independent in addition to relying upon third-party platforms for distribution. The launch of this app will further deepen our audience engagement as it tries to bridge the need gap for relatable and entertaining content. We are thrilled to launch Q PLAY into the market. While it will take us time to build and grow our user base, Q PLAY is the tip of the spear around our digital objective to create a growing one-on-one customer relationship around our brand.”
Following the recently launched digital channels, ‘The Q Kahaniyan’ and ‘The Q Comedistaan’, QYou entertainment network further gears up to announce the launch of ‘Q GAMEX’, a 24×7 gaming digital channel. The channel aims to target young gamers across connected TV and digital platforms.
Krishna Menon
Speaking on the announcement of its upcoming gaming digital channel, Krishna Menon, Chief Operating Officer, QYou Media India, said: “At QYou Media India, our unique and socially connected content style is in alignment with what this audience is looking for. The Indian online gaming industry has steadily grown to become a leading market across the globe. With the launch of ‘Q GAMEX’, we aim to cater to the young gaming enthusiasts and become a leading provider of multi-genre channels to audiences who are rapidly adopting connected TV as a primary destination for entertainment purposes. We are delighted to add ‘Q GAMEX’ to our existing portfolio of brands and look forward to developing Q GAMEX as a pioneer in gaming content across digital platforms.”
According to an analysis by KPMG, India is set to become one of the world’s leading markets in the gaming industry where it is expected to cross 450 million online gamers in 2023, second only to China. Growing steadily over the last five years, it is expected to treble in value and reach an overall value of $5 billion by 2025 driven by a rapidly growing younger population with higher disposable income. With the total number of online gamers growing from 360 million in 2020 to 390 million in 2021, analysts expect steep growth in the sector.
Leveraging content from a wide array of top social influencers and digital content creators, QYou Media India so far has launched The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan. The upcoming digital channel Q GAMEX targets the rapidly growing community of online and mobile gamers and will mark the launch of QYOU Media India’s fifth channel.
Qyou Media India has partnered with OnePlus, giving OnePlus TV users access to its IP channels – The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan.
Commenting on amping up its digital footprint in India, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “Connected TV platforms as a medium are witnessing an explosive growth in India. As a young entertainment brand, making digital-native content available for viewers on linear TV, provides us with an opportunity to open doors to millions of viewers and also give our content a place and platform of its own. We believe that as a disruptive and differentiated brand, expanding our digital footprints with major Connected TV platforms such as OnePlus TV will further bring us one step closer in becoming a holistic entertainment brand in India.”
Added Navnit Nakra, OnePlus India CEO and Head of India region: “Providing a truly immersive and intelligent smart TV experience to our community, is the central focus of the OnePlus smart TV portfolio. We are thrilled to partner with QYOU Media, and this association will provide our community access to unique content curated by digital creators from across the region, further elevating the viewing experience for our users.”
QYou Media India, a Canada-based media company, has launched The Q Kahaniyan, a digital animated content channel that targets young viewers.
Speaking on the launch of a channel exclusively for animated content, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “Globally, the interest in animated content is astonishing; in India however, the category and format is under indexed and is typically viewed from a kid’s lens. Having experienced success with animation on The Q, we believe that there exists a strong demand for such content and it is only apt for us as a disruptive and differentiated brand to take a step forward and give such content a place and platform of its own. With The Q Kahaniyan we are curating stories that are relevant, relatable and different from what is already available. We are certain of the channel’s success and hope to give animated content the limelight it truly deserves.”
