MxMIndia

Tag: QYou Media Inc

  • Qyou Media appoints Raj Mishra as Group CEO

    By Our Staff

     

    Raj Mishra
    Raj Mishra

    Qyou Media Inc., operating in India and the United States, has appointed digital leader and strategist, Raj Mishra, as Group CEO of Qyou Media’s India operations overseeing all business units, with immediate effect. Mishra will focus on increasing operational and financial synergies and strengths among the three primary business units as the company further pivots in India into digital distribution and direct to consumer initiatives.

     

    Said Qyou Media CEO and Co-founder, Curt Marvis: “We are thrilled to have Raj on board to direct the next phase of growth for our businesses in India. Working with him as a consultant to Qyou India over the last several months, it became clear to me and the Board that his skill set and experience were directly applicable to our overall business objective to become a larger brand with more direct to consumer initiatives in India.  This includes our most recent launch of the new freemium version of Q GamesMela. In addition, Raj’s understanding and knowledge of how the creator economy works, as a result of his roles at both Musical.ly and TikTok are invaluable for us as we build a creator centric brand and business.  His appointment to oversee our entire operation in India launches a very exciting new chapter in our history.”

     

     

  • To offer a variety of engaging casual mobile games

    Qyou Media launches mobile gaming app

    By Our Staff

     

    Qyou Media India has launched the Q GamesMela, its first direct-to-consumer casual mobile gaming app. It will offer a variety of casual mobile games and can be downloaded from the Google Play store for Android phone users.

     

    Said Curt Marvis, CEO and Co-Founder, Qyou Media Inc: “We are thrilled that our first gaming product is hitting the market only three months after we closed our acquisition of Maxamtech. We remain confident that fans of Q-branded content offerings across India are perfectly suited to become customers of our gaming products. In addition, with recently developed data mining capabilities taking shape we look to truly begin to leverage our audience data and influencer marketing capabilities to maximize stickiness and overall revenue generation. We view today as the kick-off of an entirely new revenue vertical for our business in India.”

     

    Added Xerxes Mullan, Founder, Maxamtech Digital Ventures: “This is exactly why we were so excited about joining the Qyou Media family. It provides a unique opportunity to get products to market quickly and with the ability to reach the right audience and build momentum.  We have many more exciting plans going forward to grow the gaming business across a variety of user segments and business models. Q GamesMela is only the beginning!”

     

  • To help brands become creators

    Chtrbox launches ChtrSocial

    By Our Staff

     

    QYOU Media Inc. has announced that its subsidiary Chtrbox, influencer marketing platform and agency connecting brands and social media influencers, is launching ChtrSocial. ChtrSocial’s new solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalised brand storytelling.

     

    Leading the new vertical is Darshil Shah, who founded his social media and branding company Blanc Space (formerly called Blazonion) six years ago. Said Pranay Swarup, CEO and Founder of Chtrbox: “Creators have changed the way audiences are built on social media. Many brands in India are still going online with a traditional mindset where they’re looking to force-fit or sell things to customers online without a well developed brand community. With ChtrSocial, and our micro creator content solutions, we are excited to help brands take a new-age approach to audience building on social media. I have worked with Darshil and his team as a partner over the past two years, and I’m confident that the team will fit fantastically well within Chtrbox & QYOU.”

     

    Added Darshil Shah, Director – ChtrSocial: “With the world of social media evolving rapidly and many platforms prioritizing creator-first algorithms, many brands face a challenge in retaining the shrinking attention span of their potential customers. We have helped hundreds of businesses create unique promotional strategies to adapt to the new ways of marketing and seen tremendous results. When we started working with Chtrbox it was an instant click as we realized how much our vision and synergies align. Excited to have joined forces, and look forward to increasing the impact of our services for our clients, multifold.”

     

    Said QYOU Media CEO and Co-Founder Curt Marvis: “The addition of ChtrSocial to the Chtrbox arsenal of capabilities to offer the market is significant. Building on the growth of BharatBox targeting tier rural India, and Chtrbox-Represent giving us direct relationships with creator talent, this is another big step in growing the strength and depth of our creator led media business in India. We believe this will resonate strongly with current and future Chtrbox clients.”

     

  • Menon was Chief Marketing Officer at Sakal Media Group until recently

    QYou Media appoints Krishna Menon as Chief Revenue Officer of Q India

    By A Correspondent

     

    Krishna Menon

    QYou Media Inc has  announced the appointment of Krishna Menon as Chief Revenue Officer of The Q India . Based in Mumbai, Menon will drive the advertising and sponsorship revenue.

     

    Prior to joining Q India, Menon served as Chief Marketing Officer at Sakal Media Group and General Manager at Network 18 Media. Menon will be responsible for increasing advertising sales and boosting digital, channel and mobile platform revenues by creating new opportunities for monetisation. He will also also oversee The Q’s expansion into influencer marketing initiatives.

     

    Sunder Aaron

    Said Sunder Aaron, General Manager at The Q: “The Q India business is growing quickly, and we’re excited to build on this momentum by bringing Krishna onto our executive management team. Krishna has a proven track record of growing media and mobile businesses in the region. He’s also someone who knows how to fashion and cultivate a brand and will serve as a key player as we further grow The Q into the leading channel and programming brand for young Indians aged 20-30 years old.”

     

    Added Menon: “I am thrilled to be joining The Q India team. I look forward to helping build The Q into a premier entertainment brand for young Indians and capitalising on new opportunities to maximise revenue potential through ad sales, channel distribution and influencer campaigns with partners.”