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Tag: Quint

  • The Quint bagged 3 golds and a bronze at the WAN IFRA South Asia Digital Media awards

    The Quint wins big at WAN-IFRA awards

    By A Correspondent

     

    The Quint recently won four medals at the South Asian Digital Awards 2016 presented by World Association of Newspaper and Publishers (WAN-IFRA) in Kolkata. WAN-IFRA’s Digital Media Awards are the most prestigious recognition of best practice innovation in digital publishing worldwide. It recognizes publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes in how people consume news and information today. The awards are presented in every region – South Asia, Asia, Middle East, Africa, Europe and Latin America. The winners from each region subsequently compete for the World Digital Media Awards.

     

    The South Asia WAN INFRA award recognized The Quint’s expertise across four categories including the Best Use of Online Video, Best Reader Engagement, Best Digital Advertising Campaign and Best New Mobile Service. It won gold in the first three categories mentioned and a bronze in the fourth one.

     

    The Quint utilizes Quintype’s advanced pubtech platform which has a modern Content Management System, with integrated features for audience development, management & engagement, monetization and business relevant analytics. Quintype’s pubtech platform offers a one-stop-shop solution including editorial planning, support for cardified content, engaging story templates, rich media support, context aware chat & notifications, omni-channel publishing and content personalization for the clients, eliminating the need for an in-house technology support.

     

    “As publishing platform technologies evolve, publishers feel the need of a fast, flexible & nimble platform that can leverage bleeding edge technology. Quintype’s SaaS platform, enables this – making the technology adoption virtually risk free. Our value proposition has been tested in the market over the last 18 months. We have seen a cumulative growth of 24%+ month on month, which clearly demonstrates the strength of our value proposition” said Sriram Krishnaswamy, Director of Product, Quintype Inc.

     

    The Quint has imbibed the best of content and tech to promote high value digital journalism and compelling storytelling to the readers. The Quint’s content is a smooth blend of video, audio, intuitive graphics and text – an offers a modern and sharp take on the world, guiding its readers through a wide range of topics. By leveraging Quintype, the Quint is able to quickly leverage new technologies like Facebook’s Instant Articles, Google’s AMP, Progressive Web Apps, Metered Paywalls, Browser push notifications, Real time commenting features, Real time Polls etc.

     

  • The Quint has championed several deeply impactful campaigns in its first year

    The Quint completes a successful year in India

    By A Correspondent

     

    Digital entity The Quint, has competed its first anniversary in India. The platform has looked at story telling through a smooth blend of video, audio, graphics and text, offering a modern, sharp take on the world. The Quint covers topics ranging from politics and entertainment, to sports, business, food, issues about women and LGBTQ and everything else that matters.

     

    The Quint has championed several deeply impactful campaigns in its first year on its platform that have helped it cinch its popularity with Indian content consumers. The ‘Buriladki’ poster gave it its first taste of going viral while attempting to break gender stereotypes in India. The Bihar elections were covered armed with a selfie stick and a smartphone, a unique first for The Quint, making it the first digital platform to do so.

     

    “In this exciting one year, we have experimented with content, formats, technology and different ways of engaging our readers meaningfully. Throughout this ride, we’ve broken news (and parameters) as well as our own expectations, but most importantly, we’ve broken the perception that only print or television can rule information,” said Ritu Kapur, CEO.

     

    Besides hard news, The Quint also does campaigns that are fun, fearless and feisty. One of its earliest campaigns #MakeOutInIndia encouraged Indians to talk about sex, break perceptions and clean out the cobwebs of hypocrisy. This Republic Day it started the #LetterToIndia campaign where everyone was invited to throw bouquets and brickbats in their own way. Everyone from Bollywood stars, politicians, social influencers, prominent voices from the film industry, theatre, educational institutions, LGBTQ rights activists, provided colour and dimension to a campaign that eventually took on a life of its own on social. The platform even got onto the #SayYesToWeed bandwagon, because it believes in questioning status quo and busting myths.

     

  • Over 3 million Facebook readers, several highly impactful campaigns & the launch of Instant Articles made it a year of many firsts

    The Quint completes impactful one-year run on Facebook

    By A Correspondent

     

    Leading digital content platform, The Quint, completed its first year on Facebook on January 9, 2016. First launched on the social media platform before its website was unveiled in March, The Quint, has had a good run in India. The platform enjoys over 3 million dedicated readers on Facebook having pioneered publishing concepts like Instant Articles, created calls-to-action and championed several meaningful and impactful campaigns through the innovative use of technology.

     

    Led by Raghav Bahl and Ritu Kapur, co-founders of Quintillion Media, The Quint on Facebook has made its presence felt since its very first day a year ago when it coloured the social media site with the shades of yellow and purple. Besides being driven to bringing news to the fingertips of readers, the platform has successfully leveraged the power of Facebook to invite readers to participate in its campaigns and create change with it.

     

    Speaking on the first Facebook anniversary celebrations, RituKapur, CEO, The Quint said, “In this exciting one year, we have experimented with content, formats, technology and different ways of engaging our readers meaningfully. Throughout this ride, we’ve broken news (and parameters) as well as our own expectations, but most importantly, we’ve broken the perception that only print or television can rule information. We dreamt of a platform where we could interact with our readers and they’ve overwhelmed us with their response. It is indeed a time of celebration for the entire team for what we’ve managed to achieve together!”

     

    Amongst several campaigns that garnered a lot of attention on Facebook was the #MakeOutInIndia campaign that talked about breaking away from the hypocrisy that is associated with sexuality and discussions on sex in India. #SayYesToWeed was another high-impact initiative where The Quint took the onus of breaking the myth that weed is harmful. The #BiharMobile campaign grabbed a lot of eyeballs as The Quint went out to become the first digital-only platform to cover an entire election on smartphones.

     

    Facebook was where the platform began to test waters and tried to understand what its readers expected and wanted. From its first 500 likes to now more than 3 million fans, from the ‘first’ piece of breaking news to the ‘first’ 1,000 shares, the first taste of going viral with the `BuriLadki’ poster which broke gender stereotypes in India, The Quint has displayed tremendous growth in this one year which it plans to continue building on in the year ahead.