MxMIndia

Tag: Quikr

  • The campaign targets Quikr’s transactional businesses across multiple verticals

    Quikr launches ‘Mann Hai Toh Done Hai’ campaign

    By A Correspondent

     

    Quikr has launched a series of ad campaigns to drive awareness about ‘Quikr Assured’ products and services. These are products that are certified by Quikr for quality and come with warranty. The campaign ‘#MannHaiTohDoneHai’ comprises of nine TVCs which target Quikr’s transactional businesses in multiple areas in its verticals.

     

    Speaking about the new ad campaign, Vineet Sehgal, CMO at Quikr said: “Whether it is a specific product need or a service requirement, the ‘#MannHaiTohDoneHai’ campaign highlights that a trusted partner like Quikr has a solution which assures quality on the go while being easy on the pocket.

     

    Furthermore, Sehgal said: “Since verticalisation three years ago, Quikr has been able to offer consumers an easy way to access these products and services in a very user-friendly manner and we want to be able to build on this trust with our consumers.”

     

     

  • Mullen Lintas was tasked with this campaign to establish QuikrEasy as a one-stop platform for getting service providers for all home-related services

    Mullen Lintas’ campaign for QuikrEasy conveys the ease of doing things

    By A Correspondent

     

    Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. Speaking about the Quikr Easy campaign, Vineet Sehgal, CMO, Quikr said:“We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying on the task that can make life better. QuikrEasy symbolises the simplest and convenient way to manage small or big tasks in easiest possible way”.

     

    Added Shriram Iyer, National Creative Director at Mullen Lintas:“Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that informed our campaign.”

     

     

  • Entry level recruitment (blue and white collar talent) is challenging in sectors such as BPO, Sales, Logistics, Fulfilment, etc

    Mullen Lintas shows how hiring is better and simpler with Quikr Jobs

    By A Correspondent

     

    Mullen Lintas Bangalore has launched new films for Quikr Jobs for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Said CMO Vineet Sehgal: “With 1 crore + active candidate profiles and over 500 job roles, Quikr Jobs is the largest candidate database provided by any job portal in the entry level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.”

     

    Added Shriram Iyer, NCD, Mullen Lintas, on the campaign idea: “Recruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light hearted and memorable”.

     

     

  • The aim of the ad campaign by Mullen Lintas is to drive pre-owned smart phone purchase intent among people

    Quikr Bazaar campaign for pre-owned smartphones

    By A Correspondent

     

    Mullen Lintas has launched its first television campaign for Quikr. The latest campaign by Quikr is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people through the assurance of a high quality product from Quikr. The ad campaign titled ‘Have you seen Rajesh’s new phone?’ is conceptualised and executed by Mullen Lintas Bangalore.

     

    Commenting on the campaign, Vineet Sehgal, Chief Marketing Officer at Quikr said: “At Quikr, we have always innovated for our consumers either to make them online users, to address privacy issues or to provide secure platform for C2C transactions. With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar and demystifies worries associated with pre-owned mobile phones. The ad campaign is result of a great collaborative effort with our new agency partner that effectively captures the essence that anybody can now own a high-end mobile phone.”

     

    Highlighting the creative premise behind the film, Shriram Iyer, NCD, Mullen Lintas said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

     

  • The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people

    Quikr Bazaar announces its arrival as a one-stop shop for used smartphones

    By A Correspondent

     

    Mullen Lintas has launched its first television campaign for Quikr. The latest campaign by Quikr is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical.

     

    Commenting on the new campaign, Vineet Sehgal, Chief Marketing Officer at Quikr said: “At Quikr, we have always innovated for our consumers either to make them online users, to address privacy issues or to provide secure platform for C2C transactions. With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar and demystifies worries associated with pre-owned mobile phones. The ad campaign is result of a great collaborative effort with our new agency partner that effectively captures the essence that anybody can now own a high-end mobile phone.”

     

    Highlighting the creative premise behind the film, Shriram Iyer, NCD, Mullen Lintas said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

     

  • AtHomeDiva aims at simplifying beauty solutions for consumers by offering a full range of at-home beauty and styling services

    AtHomeDiva communicates about beauty problems of women

    By A Correspondent

     

    AtHomeDiva, Quikr’s on-demand at-home beauty services brand has rolled out a campaign encouraging women not to wait to look great. Created by Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

     

    AtHomeDiva aims at simplifying beauty solutions for consumers by offering a full range of at-home beauty and styling services including hair, skin and make-up by qualified beauty professionals. From quick skin beauty rituals to relaxing spa sessions, the brand doesn’t fail to spin a surprise for all the women who often wished they could get their salon home. The best part? They always have exciting special packages for all your beauty needs.

     

  • Indic language support for both browse and post ad options to increase accessibility

    Quikr can now be accessed in 7 different languages

    By A Correspondent

     

    Quikr has announced the launch of vernacular language support for consumers accessing Quikr’s platform. Tailored to break the language barrier for India’s diverse population, Quikr allows consumers to choose from seven different languages– Hindi, Tamil, Telugu, Kannada, Malayalam, Gujarati and Marathi to browse as well as post ads in.

     

    This new feature allows consumers to browse, search, post ads and interact with buyers and sellers in their language of choice allowing a large number of non-English speaking consumers in India that have thus far been unable to transact online. Quikr has leveraged various technologies to also ensure there is no delay in rendering ads in any of the available languages on the platform.

     

    Talking about the need for local language support, Pranay Chulet, Founder and CEO, Quikr said, “We are a made in India business that has always focused on what the Indian consumer needs. With Indian internet expanding beyond air-conditioned offices and homes and into the streets of the country, local languages are definitely the next frontier for us. I strongly believe that language should no longer be a barrier for people seeking to transact online and am super excited about the strong response our verticals such as QuikrC2C and QuikrJobs have already received in local languages.”

     

    Anurag Saran, Chief Product Officer, Quikr said that, “Using technology to empower our consumers has always been at the heart of our innovations. 88 per cent of India’s population is non-English speaking. By enabling them to communicate, create and consume content in their preferred languages, we are working towards making our platform a more inclusive online classifieds marketplace.”

     

    Quikr will continue to work on adding more languages to the platform and has been a pioneer for several other innovations in the online classifieds space.

     

  • Brand ambassadors Ranveer Singh and Suriya tell us why cars mean everything

    Interface creates new TVC for QuikrCars

    By A Correspondent

     

    Quikr announced that it has gone live with QuikrCars, its vertical with a sharp focus on all kinds of automobiles, i.e. cars, bikes and commercial vehicles. The first of Quikr’s verticals being launched, QuikrCars is a unique one stop destination for India’s car buyers and sellers, combining Quikr’s large transaction flow in the category with everything related to vehicles, including automobile news, reviews, information, tips and tricks.

     

    In this regard, two separate sets of TVCs highlighting the central role cars play in people’s lives have been created. They feature Quikr’s new brand ambassadors; leading Bollywood actor and youth icon Ranveer Singh and critically acclaimed Southern star Suriya.

     

    The theme TVC tackles the fact that cars mean different things to different people and emphasizes the comprehensive services offered by QuikrCars. The two subsequent TVCs individually introduce QuikrCars exclusive features, i.e. Maximum Selling Price (MSP) and Verified Inspection Reports.

     

    The TVCs will be aired across GECs and regional channels and will be supported by print, radio, OOH and digital media.

     

    Pranay Chulet

    Commenting on the association, Pranay Chulet, founder and CEO of Quikr, says, “Ranveer is an innovative, self-made star who stands out from the crowd. These qualities resonate with us and our journey towards market leadership. With his enormous talent and massive popularity, Ranveer’s association with Quikr will give our platform more visibility with a wider audience.”

     

    “As the leaders in the online classifieds space, our task is to expand the market, and as a well-established actor, Suriya has built enormous credibility and trust over his illustrious career. We believe that his association with Quikr will further increase people’s confidence in online buying and selling in India,” adds Chulet.

     

    Joemon Thaliath

    Joemon Thaliath, Chief Operating Officer at Interface Communications, says “People think of cars as more than just vehicles, forming special bonds with them. The fact that cars do mean vastly different things to people is a strong insight that we leveraged strategically in the commercials for QuikrCars. Thus, the TVCs amplify the features and advantages of the platform in an interesting and delightful manner.”

     

  • New logo reflects evolution of company's business and enhancement of users' experience

    Quikr unveils new brand identity

    By A Correspondent

     

    Quikr has announced the launch of a new company logo that symbolises its successful rise in the Indian classifieds industry and its transition into a platform that has deep, verticalized offerings in large categories. The evolution of the company’s brand is also in sync with the evolution of Quikr’s users who have high aspirations, and have increasingly started using Quikr across a variety of categories such as cars, real estate, goods, services and jobs to fulfil these aspirations.

     

    Quikr’s new slogan “Aasan hai badalna” reflects the sentiment of today’s India and instantly connects with young, aspiring Indians who seek to change their lives for the better. Quikr, with an easy to use platform, enables consumers to buy, sell and find things that inspire change in their lives. The company believes that change is essential and even the smallest of change has a multiplier effect that can bring big positive changes in one’s life.

     

    Commenting on the rebranding initiative, Pranay Chulet, Founder & CEO of Quikr said, “At its very core, our purpose as a company is to help our users achieve their aspirations and hence enhance their lives. Our platform symbolizes the fact that good things in life are easy to get. Whether people come to us to buy something good or to sell something because they are buying something else, our users always experience positive change when they come to us. Our new logo and brand identity represents this change and the world of new possibilities that comes with it.”

     

    The company’s new logo and brand identity has been crafted by Alok Nanda & Company. Commenting on the launch of the new logo, Alok Nanda, CEO of Alok Nanda & Company said, “We created the brand identity and architecture system after engaging in an in-depth, strategic brand repositioning exercise with Quikr. From a design perspective, the ‘Q’ in Quikr is a designer’s dream and has been fashioned to suggest positive change in its users’ lives. The logo retains the blue and green colours for which the company is recognised and the new font is contemporary, yet sleek with a sense of speed which is integral to the name Quikr.”

     

  • Prior to joining Quikr, Vineet headed Nokia’s programs and planning portfolio

    Quikr appoints Vineet Sehgal as Chief Marketing Officer

    By A Correspondent

     

    One online classifieds major Quikr has announced the appointment of Vineet Sehgal as the company’s Chief Marketing Officer. Vineet will be responsible for marketing strategy and plans across all areas including brand building, performance marketing, partnership and alliances at Quikr.

     

    Vineet brings to the company more than 18 years of experience in marketing and business strategy across diverse industries such as telecommunication, FMCG, banking and management consulting. He has helped scale several operations from start up to maturity in some of the world’s leading organisations such as Nokia, Nestle, Accenture, Cadburys and HSBC.

     

    Commenting on his appointment, Pranay Chulet, Founder & CEO of Quikr said, “We are delighted to welcome Vineet to Quikr. Quikr is made in India and for India, and Vineet has built his career scaling consumer businesses in the country so there was natural chemistry here. Vineet knows the Indian consumer and he knows the Indian consumer on mobile. His arrival was particularly well timed with our own plans, as the fun is just beginning.”

     

    Prior to joining Quikr, Vineet headed Nokia’s programs and planning portfolio. He led large scale launches of some of the most used mobile devices in India. He also founded the Nokia Money start up team and drove its growth from conception to market roll out. He began his career in consumer marketing with Nestle.