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Tag: Quick Heal

  • The ads starring the Airtel ads girl Sasha Chhetri emphasise on the protection against the increasing Ransomware attacks

    Quick Heal’s new campaign on risks of free antiviruses

    By A Correspondent

     

    Pune-based Quick Heal Technologies has released an ad campaign to draw the attention of consumers towards the risks associated with free antivirus solutions. Targeting the youth and working professionals in its TVCs, Quick Heal aims to create awareness on the security threats which a free antivirus product is not capable to mitigate as against the protection guaranteed by a antivirus solution which is purchased, such as; safe banking, privacy protection, anti-ransomware, anti-phishing, enhanced firewall and web security.

     

    Speaking about the conceptualisation of the ad, Sanjay Katkar, MD and CTO, Quick Heal Technologies Limited, said, “Our observation has been that there is lack of awareness on the risks of using free antivirus software. Secondly, there are numerous users who are using a free antivirus solution assuming that there data, devices, communications and transactions are safe. ” He further added; “Our objective of creating these ads was to create awareness on the need for multi-layered protection on devices in the ever evolving security threat landscape; which is not assured by free antivirus solutions.”

     

    Additionally, owing to the current scenario of demonetization which has given a boost to the adoption of online banking and high use of mobile phones for banking transactions and digital payments; it is all the more important to have robust multi-layered protection installed on the devices.

     

    “IT security threats are evolving rapidly and are growing in complexity. This is the major reason why antivirus solutions providers like us are constantly innovating to offer solutions that counter these threats and are able to protect our consumers’ valuable data and hardware.” adds Katkar.

     

    “With these ads, we are reinforcing Quick Heal’s expertise to combat the most prevalent IT and network security threats. We identified Sasha Chettri to drive this campaign for us because we wanted someone who can connect better with our target audience and has a mass appeal. We found her relevant considering our objective was to reach out to the youth and professionals and explain our technology to them”, added Katkar.

     

    Created by Thoughtshop, a Mumbai based advertising agency which Quick Heal has partnered since July 2014, the ad was conceptualised based on the insight that youngsters prefer easily available free solutions while working professionals require flexibility with their devices which in turn compromises the security of their data and hardware. It is a perquisite for youngsters and working professionals to secure their systems and devices with a robust antivirus solution.

     

  • With this campaign, Quick heal aims to educate the consumers on how precisely they can avail the benefits promised by the product and can be worry free

    Thoughtshop unveils campaign for Quick Heal

    Thoughtshop Advertising has unveiled a new campaign for Quick Heal Technologies. Quick Heal Technologies is a leading IT security solutions and an ISO 9001 certified company, which design products to simplify IT security management across the length and depth of devices and on multiple platforms.

     

    With this campaign, Quick heal aims to educate the consumers on how precisely they can avail the benefits promised by the product and can be worry free. There is an audience which is tech savvy and has a knack of figuring the new innovations and offerings, but the larger chunk, which is the actual TG remains left out. With this campaign Quick Heal plays a responsible role in communicating the same to the audience.

     

    Thoughtshop Advertising has created a series of six TVC’s with each TVC promoting a different feature of the product. After zeroing down the pain points considered by common people, the agency made a series of TVC’s highlighting the same. To make it more engaging they have taken protagonists that are easily relatable to the common people.

     

    In the six TVC’s, Quick Heal tries to bring out that they are more than just an anti-virus product.

    • The first TVC features an army man, who highlights that his confidential data has to remain safe at any cost, and therefore he trusts Quick Heal. Here they promote the “Data Theft Protections” feature.
    • The next TVC showcases a young boy who does online shopping without worrying about fraud transactions, as he uses Quick Heal. This TVC promotes “Online Security”.
    • The third TVC shows a fashionista who works tension free as she has the “USB Drive Protection” feature from Quick Heal helping her.
    • The fourth TVC portrays a graphic designer using the “PC Tuner” feature to delete unwanted files.
    • The next TVC shows a mother being tension free as she uses “Parental Control” feature to track her kid’s internet usage.
    • The last TVC in this series showcases an old man doing online transactions with the “Safe Banking” feature of Quick Heal.
  • The agency will manage the campaigns across TV, Print, Radio and Digital

    Thoughtshop bags creative mandate of Quick Heal

    Thoughtshop Advertising has won the creative mandate for the leading IT security solutions company, Quick Heal Technologies Pvt. Ltd. With this win, Thoughtshop’s mandate will include reaching out to consumers across multiple touch points and highlight the technical benefits of the product.

     

    The agency will work in sync with the company at every stage including planning, strategy and execution. Subsequent to the win, the agency will execute the first 360 degree campaign for the brand that commences with a TVC, followed by print and radio simultaneously.

     

    Commenting on the recent win, Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Production said, “We are extremely proud to partner with a company that prides itself with a lineage of over 20 years. This new business will provide us with some exciting opportunities and shall hopefully result in effective branding and communication. Quick Heal has a wide array of security solutions which are distinctively customer centric and adds value to the core purpose of communication. We look forward to jointly work with them and convey it to our consumers.”

     

    Kailash Katkar, MD & CEO, Quick Heal noted, “We were looking for an agency with proven background, and who has the capability and capacity to support our extensive and integrated needs. In ‘Thoughtshop’ we found that creative partner who can value add to our brand persona and can further augment it. We are looking forward to work in this partnership and add new dimensions to our brand”.