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Tag: Quaker

  • Championed by brand ambassadors Kiara Advani and Sidharth Malhotra

    Quaker launches TVC for instant oats

    By Our Staff

     

    Quaker has expanded its product line with the launch of instant oats. The new brand ambassadors, Kiara Advani and Sidharth Malhotra unveiled this addition to the Quaker line-up through a TVC campaign.

     

    Said Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India: “In our remarkable 146-year legacy of championing the nutritional excellence of oats worldwide, innovation has been our hallmark. The arrival of Instant Oats marks yet another stride in this journey, aligning with the evolving palettes and preferences of our valued customers. Teaming up with Sidharth and Kiara, we confidently aim to spotlight the myriad advantages of Quaker Instant Oats and further our vision of bringing oats to more people in more delicious ways.”

     

  • To focus on providing nutrition and education for malnourished children in Pune

    PepsiCo’s Quaker launches nutrition programme

    By Our Staff

     

    The PepsiCo Foundation, the philanthropic arm of PepsiCo, PepsiCo R&D team and brand Quaker launched ‘Bowl of Growth’ a special nutrition focused programmed in partnership with NGO Mamta HIMC in Pune to provide 1,000 children aged three to five years with wholesome nourishment each day. The interventions under the Bowl of Growth programme are designed with focus on three key pillars – Nutrition, Awareness, and Education.

     

    Said Dr Pietro Antonio Tataranni, MD, Chief Medical Officer and Senior Vice President, R&D Life Sciences, PepsiCo: “Through our pep+ (PepsiCo Positive) commitment, we are focused on providing positive choices that are better for people and for our planet. The ‘Bowl of Growth’ program is an important step in our efforts with Quaker to support underserved communities in India through education and awareness of the issue of malnutrition, along with the importance of millet and other critical nutrients in a child’s diet.”

     

  • Film features chef Vikas Khanna and healthcare heroes

    Wunderman Thompson films for Quaker to mark Doctor’s Day

    By Our Staff

     

    Quaker Oats has created a special film – ‘#SalutingOurHeroes’, a tribute healthcare heroes. The film focuses on positive stories that talk about the incredible work done by the healthcare community. The film opens with Michelin star chef and Quaker’s brand ambassador, Vikas Khanna.

     

    Talking about the initiative Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India said, “Our healthcare heroes deserve our deepest gratitude and admiration for risking their lives to keep us and our families safe. The ‘#SalutingOurHeroes’ film is our humble gesture to salute the dedicated service, relentless efforts, and unwavering spirit of our healthcare professionals. As a tribute to our heroes, this powerful film not only showcases the feats of incredible strength of our healthcare heroes but also fills us with hope, positivity, and inspiration. Keeping true to Quaker’s attribute of being ‘Fuel for the Real Fit’, we continue to support the healthcare community and are providing nutritious Quaker oatmeals* to hospitals across the country. As a brand that represents ‘Fuel for the Real Fit’, Quaker will continue to stand with the healthcare heroes during these challenging times.”

     

    Talking about the film, Ritu Nakra, WPP Lead – PepsiCo Foods, India said, “Putting their duty before self, our healthcare workers have risked their own lives to save countless others. The selflessness and bravery shown by them in the face of adversity is inspiring for us all.  Quaker honours their courage by paying tribute to them with our short film #SalutingOurHeroes. These stories showcase the courage, conviction and perseverance of our heroes against all odds, fuelling life and health back into the nation.”

     

  • Film showcases two different flavour mixes in one pack

    Quaker launches campaign for oats flavour mix

    By Our Staff

    Quaker has launched a TVC campaign #OneOatsManyTastes Quaker Oats with Flavour Mix. The film has been directed by Bauddhayan Mukherji of Little Lamb Films.

    Said Sonam Vij, Associate Director and Brand Head – Quaker, PepsiCo India: “As one of the leading brands in the category, we at Quaker Oats follow an innovation-first approach and our latest introduction – Quaker Oats with Flavour Mix, is giving consumers a nutritious yet tasty breakfast option. The new TVC depicts the power of oats in a tasty and indulgent way and showcases how consumers can now use any one of the two delicious ‘Homestyle Masala’ and ‘Tangy Tomato’ flavour mix sachets, that come along with their favourite Quaker Oats, to whip up a tasty preparation of their choice. We believe Quaker Oats with Flavour Mix will surely give consumers a delightful experience of enjoying Quaker in a new and flavourful way, every day.”

    Added Ritu Nakra, WPP Lead at Wunderman Thompson, India: “Life today is a race to do more as we want more fun, more experiences and more opportunities. Our appetite for life is huge and the same goes for what’s on our plate too. Consumers are always looking for tasty and nutritious options. That’s why, with the new Quaker Oats with Flavour Mix, we are bringing unique product innovation to your dining table with two delicious new flavours inside every pack. With this tasty flavour mix from Quaker Oats- we are ready for a day full of more!”

     

     

  • To be supported by an extensive social media campaign

    Quaker Oats launches new film with Chef Vikas Khanna

    By A Correspondent

     

    Quaker has unveiled a new film under its ‘Fuel for the Real Fit’ campaign. The film applauds the varied roles in the life of women and showcases how the product provides them with the right fuel to keep them going.

     

    Speaking about the campaign, Dilen Gandhi, Senior Director Marketing, Foods Category, PepsiCo India said: “We often come across individuals, who inspire us to go beyond the ordinary by challenging themselves at every step. It’s their determination and resilience that keeps us going through our journey of donning multiple hats sometimes as a doting mother, a multitasker and more. Our new film is an ode to the spirit of such ordinary individuals, who strive to succeed in their ordinary lives – making their lives more meaningful and inspiring the larger audience out there. We are confident that the consumers will connect and relate to the campaign that holds a message for all.” 

     

    Throwing light on the creative aspect of the campaign, Varun Channa, Senior VP and Managing partner, Wunderman Thompson added: “We extended the campaign with a new story, but this time we looked at things with a new perspective and a wider lens, and what came out was the story of a woman – a role like no other, or perhaps a thousand brought together as one. The odd working hours, the balancing of work and family, juggling every role in between and still managing to get up and do it again the next day personifies not only the Real Fit, but also gives a fresh perspective to how we imagine Real Fitness to be. The film is fast-paced, gritty and fearless, and culminates beautifully with a warm touch, which has always been the philosophy of Real Fitness.”

     

     

  • The film has been produced in association with Culture Machine

    Quaker film highlights plight of underprivileged

    By A Correpondent

     

    As part of the Quaker Feed a Child initiative that aims to create awareness for the issue of hunger amongst children, Quaker India has released a digital film ‘The Last Meal’. Produced in association with Culture Machine, the video takes an authentic social experiment route to bring forth the dichotomy of the world we live in, where the privileged masses take access to food for granted, versus the underprivileged who struggle for each meal.

     

    Speaking about the initiative, Nobel Dhingra, Brand head – Quaker, PepsiCo India, said: “It is disturbing that less than one-third of children in India receive adequate nutrition. Quaker Feed a Child is a social initiative based on a powerful thought that urges us all to make every festival or occasion more meaningful by simply pledging a fistful of nutrition to feed a child. With the new year approaching, we hope that people will choose to share their festive cheer by taking a pledge to feed a child.”

     

    Added Sharique Khan, Vice President- Brand Solutions, Culture Machine: “One of the most unfortunate facts today is that most children in our country do not have access to timely meals to satiate their hunger; which is the most basic necessity to any life form. It is our duty and responsibility, as humans and own beings , to create an awareness and also to do whatever we can in our small way to end this, one child at a time. Culture Machine in association with Quaker, urges its viewers to take a pledge and do their bit for this humane cause.”

     

     

  • The new campaign features young professionals like a play-school teacher and a doctor as 'real fit', and Quaker as their 'fuel' to do more

    Quaker urges professionals to stay fit in latest campaign

    By A Correspondent

     

    Quaker’s new ‘Fuel for the Real Fit’ campaign celebrates young Indians doing regular jobs like a teacher or a doctor, who effortlessly multi-task each day, and establishes Quaker as the fuel that empowers them to find the energy to keep doing more.

     

    Speaking about the new campaign, Deepika Warrier, ‎Vice President – Nutrition Category, PepsiCo India said, “The new Quaker ‘Fuel for the Real Fit’ campaign celebrates the spirit of ‘real fit’ ordinary individuals who lead extraordinary lives. They have the passion and determination to go above and beyond each day, and Quaker is the perfect morning fuel to provide them the energy to do more each day. We feel the campaign is powerful in its simplicity, and will connect with all consumers who manage to do so much each day, and yet seek to do more.”

     

    Added Neeraj Ghaywan of SeeOn Films: “For the Quaker Fuel for the Real Fit films, we chose to tell the stories of an ER doctor and a play-school teacher, someone everybody can relate with. Apart from showing sincerity and passion towards their work, they show dogged commitment. And in these films, we set our everyday heroes in their natural environment, as they are. For me, it is about acknowledging the dignity that we all seek. It is truly fulfilling to go an extra mile at work when you feel happy about it. Real fitness helps us in going at it.”

     

    Speaking about the films, Josy Paul, Chairman & Chief Creative Officer, BBDO said: “We are building on the growing emotional equity of Quaker Oats in India with a new campaign called ‘Fuel for the real fit’. ‘Real fit’ is not about superficial fitness or fancy six pack abs. ‘Real fit’ is about the boundless purposeful energy and the inner resilience of everyday people, not just sportspersons. It’s about today’s tireless youth who drum up the strength and determination to outperform themselves. In our films – part of a series – we salute the spirit of teachers and doctors who go through intense physical strain and mental stress – more than most sportspeople – so that they can do more for society.  The films convey the ‘real fit’ philosophy and showcase Quaker Oats as the fuel that keeps them going.”