MxMIndia

Tag: Quaker Oats

  • Film made by Leo Burnett

    Quaker Oats launches ad film addressing child nutrition

    Quaker Oats, part of PepsiCo, has launched ad film ‘Dohale Jevan Poshanchi Vaati’ addressing child nutrition.

    In her remarks on the launch, Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, said: “Quaker’s endeavour to fight against malnutrition started last year when we partnered with Mamta and government of Maharashtra to launch Quaker Bowl of Growth Program in Pune. We have embedded cultural elements from the very start, whether in the form of Panjiri, the food served at anganwadis to the children or driving awareness through an age-old ritual, to echo with the community. This short film is yet another leg of spreading awareness delving into the critical importance of nutrition through the lens of a child concerned about his yet-to-be born sibling’s well-being.”

    Added Vikram ‘Spiky’ Pandey, National Creative Director, Leo Burnett India: “Quaker is one of those few brands that don’t just talk about brand purpose, but also walk the talk. Quaker Bowl of Growth is a fantastic program and needed a heart-warming story to capture its importance. We found that in the cultural ritual of ‘Dohale Jevan’, our film depicts the importance of nutrition, through the eyes of a child who is struggling with it himself and is worried for his yet-to-be-born sibling.”

  • To showcase Fruit & Nut and Berries & Seeds variant

    Leo Burnett unveils 3-film campaign for Quaker Oats Muesli

    By Our Staff

     

    Quaker Oats Company, breakfast cereal brand, has unveiled a special campaign ‘Ab Breakfast Ko Banao Unskippable Breakfast’ for its recently introduced ready-to-eat cereals, Quaker Oats Muesli. As part of the campaign, three films have been launched underlining how breakfast can be made an unvarying part of people’s daily lives by adding the nutritious, scrumptious and easy-to-make Quaker Oats Muesli.

     

    Commenting on the campaign launch, Sonam Bikram Vij, Associate Director and Category Head – Quaker, PepsiCo India, said: “With consumers now working both from home and office, it’s tough managing an active and nutritious morning routine while gearing up for the day ahead. The Quaker Oats Muesli campaign ‘Ab Breakfast ko Banao Unskippable Breakfast’ builds on this powerful insight in a relatable and fun way to inspire consumers to make their breakfast an unskippable part of their mornings with Quaker Oats Muesli. It’s a modern offering that gives consumers a tasty, nutritious, no-cook and ready-to-eat option for busy morning schedules.”

     

    Added Vikram Pandey (Spiky), National Creative Director, Leo Burnett: “Breakfast is the most important meal of the day and to reiterate this, our 3-film campaign essays relatable situations on the repercussions of skipping breakfast. Each film, with quirk, depicts everyday struggles we often face and how they can be better dealt with if you have had a good breakfast. Thus, presenting the exciting option of Quaker Oats Muesli to help consumers with the perfect start to their day.”

     

  • Film features chef Vikas Khanna and healthcare heroes

    Wunderman Thompson films for Quaker to mark Doctor’s Day

    By Our Staff

     

    Quaker Oats has created a special film – ‘#SalutingOurHeroes’, a tribute healthcare heroes. The film focuses on positive stories that talk about the incredible work done by the healthcare community. The film opens with Michelin star chef and Quaker’s brand ambassador, Vikas Khanna.

     

    Talking about the initiative Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India said, “Our healthcare heroes deserve our deepest gratitude and admiration for risking their lives to keep us and our families safe. The ‘#SalutingOurHeroes’ film is our humble gesture to salute the dedicated service, relentless efforts, and unwavering spirit of our healthcare professionals. As a tribute to our heroes, this powerful film not only showcases the feats of incredible strength of our healthcare heroes but also fills us with hope, positivity, and inspiration. Keeping true to Quaker’s attribute of being ‘Fuel for the Real Fit’, we continue to support the healthcare community and are providing nutritious Quaker oatmeals* to hospitals across the country. As a brand that represents ‘Fuel for the Real Fit’, Quaker will continue to stand with the healthcare heroes during these challenging times.”

     

    Talking about the film, Ritu Nakra, WPP Lead – PepsiCo Foods, India said, “Putting their duty before self, our healthcare workers have risked their own lives to save countless others. The selflessness and bravery shown by them in the face of adversity is inspiring for us all.  Quaker honours their courage by paying tribute to them with our short film #SalutingOurHeroes. These stories showcase the courage, conviction and perseverance of our heroes against all odds, fuelling life and health back into the nation.”

     

  • New series features leading celebrities Nushrat Bharucha, Vishnuu Vishal and others teaming up with Chef Vikas Khanna

    Quaker Oats launches its web series, ‘Kitchen, Khanna & Konversations’

    By A Correspondent

     

    Quaker India has launched its latest web series with Chef Vikas Khanna. The new show, titled ‘Kitchen, Khanna & Konversations’, will have Khanna along actors Nushrat Bharucha, Vishnuu Vishal and social media personalities Kusha Kapila and Dolly Singh. The show focusses on how our favourite recipes can be made nutritious by adding Quaker Oats, while featuring banter between Chef Khanna and the young stars.

     

    Added Nobel Dhingra, Associate Director – Marketing (Quaker), PepsiCo India: “Oats are extremely versatile and can easily become a part of any meal of the day. We constantly receive insights from our young consumers as to how they want to eat healthier and yet don’t want to compromise on taste. Chef Vikas Khanna as our Nutrition ambassador brings authenticity to the series, along with his own brand of charm that makes the series immensely watchable as he interacts with the young celebrities.”

     

     

  • It features the celebrated Chef Vikas Khanna who urges people to pledge a fistful to feed a child

    Being Indian & Quaker Oats unveil festive video campaign

    By A Correspondent

     

    As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian along with Quaker Oats, have released a video ‘Ek Muthi Sonu ke Naam’ to urge people to pause and spare a thought to the millions of children who go hungry. The video is based on the vision behind the noble #QuakerFeedAChild initiative.

     

    Said Deepika Warrior, Vice President – Nutrition Category, PepsiCo India: “We believe that ‘Ek Muthi Quaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘Ek Muthi’ can do. The video articulates a powerful thought urging us all to make every festival more meaningful by simply pledging a fistful to feed a child.”

     

    A Being Indian statement read: “It is saddening that despite the progress made by science and technology, hunger still tops the reason for death today. Along with Quaker, we aim to enlighten people about this and inspire people to make a change in their everyday lives in a way to contribute to the society.”