MxMIndia

Tag: Quaker India

  • The show is co-created with OTT platform Hotstar

    Quaker India announces Season 3 with Vikas Khanna

    By A Correspondent

     

    Quaker India has announced the third season of its web-series show, ‘Kitchen, Khanna & Konversations’. The new season sees Michelin star chef and face of Quaker Oats, Vikas Khanna presenting breakfast recipes with celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney. Maaney is a Malayalam actor and television presenter, Kapoor is a Bollywood actor and Dhawan a cricketer with the Indian men’s cricket team.

     

    Talking about the web-series, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said: “We are delighted to bring yet another season of Kitchen, Khanna & Konversations. Our young target audience has consistently played back that they’re looking at ways of incorporating oats in their daily routine. Kitchen, Khanna & Konversations! aims to combine the boundless talents of Chef Vikas Khanna, the goodness of oats with some of the biggest youth icons to help deliver this message for our target audience. The very fact that we are now in our third season speaks volumes about the efficacy of the programme.”

     

     

  • The film has been produced in association with Culture Machine

    Quaker film highlights plight of underprivileged

    By A Correpondent

     

    As part of the Quaker Feed a Child initiative that aims to create awareness for the issue of hunger amongst children, Quaker India has released a digital film ‘The Last Meal’. Produced in association with Culture Machine, the video takes an authentic social experiment route to bring forth the dichotomy of the world we live in, where the privileged masses take access to food for granted, versus the underprivileged who struggle for each meal.

     

    Speaking about the initiative, Nobel Dhingra, Brand head – Quaker, PepsiCo India, said: “It is disturbing that less than one-third of children in India receive adequate nutrition. Quaker Feed a Child is a social initiative based on a powerful thought that urges us all to make every festival or occasion more meaningful by simply pledging a fistful of nutrition to feed a child. With the new year approaching, we hope that people will choose to share their festive cheer by taking a pledge to feed a child.”

     

    Added Sharique Khan, Vice President- Brand Solutions, Culture Machine: “One of the most unfortunate facts today is that most children in our country do not have access to timely meals to satiate their hunger; which is the most basic necessity to any life form. It is our duty and responsibility, as humans and own beings , to create an awareness and also to do whatever we can in our small way to end this, one child at a time. Culture Machine in association with Quaker, urges its viewers to take a pledge and do their bit for this humane cause.”

     

     

  • New series features leading celebrities Nushrat Bharucha, Vishnuu Vishal and others teaming up with Chef Vikas Khanna

    Quaker Oats launches its web series, ‘Kitchen, Khanna & Konversations’

    By A Correspondent

     

    Quaker India has launched its latest web series with Chef Vikas Khanna. The new show, titled ‘Kitchen, Khanna & Konversations’, will have Khanna along actors Nushrat Bharucha, Vishnuu Vishal and social media personalities Kusha Kapila and Dolly Singh. The show focusses on how our favourite recipes can be made nutritious by adding Quaker Oats, while featuring banter between Chef Khanna and the young stars.

     

    Added Nobel Dhingra, Associate Director – Marketing (Quaker), PepsiCo India: “Oats are extremely versatile and can easily become a part of any meal of the day. We constantly receive insights from our young consumers as to how they want to eat healthier and yet don’t want to compromise on taste. Chef Vikas Khanna as our Nutrition ambassador brings authenticity to the series, along with his own brand of charm that makes the series immensely watchable as he interacts with the young celebrities.”