MxMIndia

Tag: Q3

  • Data for Andhra Pradesh will be released in a fortnight [deck of highlights inside]

    MRUC releases IRS 2019/Q3

    By A Correspondent

     

    Just last evening young Ramesh was celebrating with his family that his parents would celebrate New Years’ Eve at home with him. He still recalls how the big Independence Day holiday that he was hoping to celebrate got messed thanks to IRS 2019/Q2 being released. But alas, Ramesh’s dream of a holiday are going to be shortlived. Earlier today (December 28), at 5.08am to be precise, our inbox received the all-important communique:

     

    The Media Research Users Council (MRUC) has announced the release of IRS 2019Q3 data. The 2019Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3). IRS 2019Q3 fieldwork covers August 2019 through November 2019.

     

    Notes a communique: “Multimedia consumption is the order of the day with each medium holding on to their loyal consumers. Overall media reach has grown with digital leading the growth trajectory.”

     

    In view of sample shortfall in Andhra Pradesh, the IRS Technical Committee has decided to release IRS 2019Q3 data excluding AP, as of now. The IRS 2019Q3 data including AP will be released in a fortnight’s time. Comparative analysis until then, at all India level, will not be permissible. While the reporting sample size at all India level (including AP) is 3.30 Lakh Households (Urban: 2.14L Households and Rural: 1.15L Households), without AP, the reported all India sample size will be 3.15Lakh Households (2.05L HH in Urban and 1.09L HH in Rural).

     

    IRS2019Q3 fieldwork in Jammu and Kashmir was adversely affected because of political and administrative developments in the State (now union territory). In consultation with the IRS Technical Committee, it has been decided to report J&K data  by utilising and projecting the last four quarters of IRS data i.e. Q3+Q4 2017 and Q1+Q2 2019 to the updated universe for the current round of IRS 2019Q3.

     

    Commenting on the release of IRS 2019Q3 data, Pratap Pawar, Chairman, Sakal Media and Chairman of MRUC said, “IRS being the world’s largest survey not only reflects the ground reality in terms of print readership, but also for other media and product consumption. The stringent field monitoring system, rigorous data validation processes and the overall methodology of IRS ensures the industry gets a robust and reliable data.”

    Added Vikram Sakhuja, Group CEO Madison Media & OOH, Madison World and IRS Technical Committee Chairman: “The IRS is a fascinating barometer of how India consumes Media.  From this round we see that Indians consumption of media continues to grow with digital growing on top of other mediums remaining steady. I would urge all marketers to deep dive into the data. There are fascinating insights about the diversity that is India waiting to be found.”

     

    Please click here for deck of IRS 2019Q3 Highlights

    Some pointers from the all-important AIR and TR slide:

    • English readership grows. Grows or stays steady in most of the country except for Uttarakhand where it has gone down by 1%

    • AIR Hindi dailies All-India is the same vis Q2. Urban has degrown by 0.03%. Rural goes down by 0.01%

    • AIR English dailies vis-a-vis Q2 All-India has degrown by 0.01%. Urban has grown by 0.04% and rural also by 0.05%

    • Any Regional dailies AIR: vis-a-vis Q2 AIR has gone down by 0.09% in All-India. Urban has gone down by 0.06%, and Rural by 0.29%

    • TR Hindi dailies All-India is the same vis Q2. Urban has grown by 0.1%. Rural goes down by 0.2%

    • TR English dailies vis-a-vis Q2 All-India has grown by 0.2%. Urban by as high as 0.6% and rural also by 0.04%

    • Any Regional dailies TR: vis-a-vis Q2 AIR has gone down by 0.4% in All-India. Urban has gone down by 1.1%, and Rural by 0.8%

     

     

  • The DTH platform also added 829,000 new subscribers with ARPU of Rs 160

    Dish TV reports Rs 4,943 revenues in Q3

    By A Correspondent

     

    Dish TV India Limited has reported third quarter fiscal 2013 unaudited standalone operating revenues of Rs 5,578 million, recording 13.1 percent growth over the corresponding period last fiscal. EBITDA of Rs1,377 million registered 4.8 percent increase over the corresponding quarter last fiscal. EBITDA margin for the quarter stood at 24.7 percent.

     

    Highlights

    • Dish TV added 829 thousand new subscribers in the quarter ended December 31, 2012 achieving a total of 14.7 million gross and 10.5 million net subscribers at the end of the period.
    • Total standalone operating revenues for the quarter stood at Rs 5,578 million, recording a growth of 13.1 percent as compared to the corresponding period last fiscal.
    • Subscription revenues for the quarter were Rs 4,943 million, recording a growth of 16.2 percent as compared to the corresponding period last fiscal.
    • Subscriber Acquisition Cost (SAC) at Rs 2,201 compared to Rs 2,273 in the immediately preceding quarter.

     

    Subhash Chandra

    Subhash Chandra, Chairman, Dish TV India Limited, said, “The Indian media industry is witnessing a sea change as it moves towards a fully digitized environment. With the government remaining committed to the cause, stakeholders across the value chain are working overtime to make the best of the opportunity. As digitization sweeps the pay-tv households in India, platforms with evolved business systems and processes having last mile reach are likely to have an upper edge. Amongst DTH platforms, Dish TV with its technological lead and superior product line-up is one of the best placed to capitalize on the digitization mandate,” he added.

     

    Jawahar Goel, Managing Director, Dish TV, said, “While the distribution industry remained on tenterhooks preparing for digitization, the third quarter saw the much debated compulsory switch off of analog television signals take place in key metro markets. Although lack of execution in Chennai and Kolkata was a dampener, festival demand coupled with mandatory conversion in Delhi and Mumbai brought the DTH industry back to the 1 million plus monthly run-rate. DTH garnered around 35 percent share of incremental additions post the sunset date.”

     

    He added, “In line with our expectation, we witnessed significant subscriber uptake around the sunset date of 31st October. Dish TV achieved the largest share of 28 percent amongst DTH platforms in the digitization territories. ‘Dish+’, India’s first standard definition recorder, played its part in differentiating and attracting consumer interest in a crowded market.”

     

    Commenting on the third quarter performance, Mr Goel said, “A larger base did create pressure on the average revenue per user which, primarily supported by price hike in the second quarter, increased marginally to Rs 160. In the third quarter, apart from the usual additional spends typically experienced due to the festive season, additionally this year the company’s investments to capitalize on the digitization opportunity are also reflected in higher costs during the quarter. A seasonally higher marketing expense was as per budget. Content cost for the year is expected to be within the guided range of 12 percent increase over the previous fiscal.”

     

  • Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

    Genesis BM starts Q3 with new business wins

    By A Correspondent

     

    Genesis Burson-Marsteller, which specialises in public relations, public affairs and digital marketing services, has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012. Genesis Burson-Marsteller is pleased to be working with such respected brands and companies including Flipkart, Loyalty One, and GAS.

     

    “GAS works with a philosophy of being simple and authentic. We were looking at working with an agency that shares similar values and represents GAS the best possible way.  We are very happy to be partnering with Genesis Burson-Marsteller as our Public Relations agency and looking forward to a successful association ahead,” stated Amit Dhanjani, Head of Marketing and Communications for GAS.

     

    Genesis Burson-Marsteller is celebrating its 20th year as a communications leader in India. “We are proud of the clients we have represented these last 20 years and in 2012 we continue work with great brands,” stated Prema Sagar, Founder and Principal. “As a firm that specialises in integrated communications, the range of businesses represented by these recent wins also demonstrates our ability to work with clients in all industries, helping them achieve their communications objectives.”

     

    Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Today, they are present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys. They’re present in 37 cities, with over 11.5 million book titles, 14 different categories, more than 3 million registered users and sale of 30000 items a day; they are one of the leading e-commerce players in the country.

     

    GAS is a premium jeans wear brand with an international feel fueled by the idea of fashionable – yet functional and practical – clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion. Today Grotto S.p.A. is a global, international company determined to continue to reinforce its presence abroad, with a particular focus on Europe and the Far East.

     

    Loyalty One is a global provider of customer insight and strategy, marketing and loyalty programs and customer experience management. Our roster of clients includes Fortune 1000 companies across the globe. Loyalty One’s industry-leading associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace.