By A Correspondent
Taco Bell, the Mexican-inspired restaurant brand, has announced the launch of its new Best Of Bell menu, which offers Taco Bell’s signature menu items at attractive prices. And to launch it, its agency PWW-BBH India has conceptualised a campaign.
Said Russell Barrett, CCO & CEO, PWW-BBH India: “Taco Bell is one of the most exciting brands to work on in the world and has a rich history of making disruptive moves in the market and disruptive advertising too. We needed to land the unbelievable value that the #BestofBell carries and we needed to do it with the Taco Bell wink. It was quite a challenge to make this film happen with the current constraints, but a brilliant team led by Nivedita Agashe in creative and Chetan Mane in account management, along with the director Siva made it possible.”