MxMIndia

Tag: PVR Cinemas

  • Launches campaign across digital and social media platforms

    PVR Cinemas turns 25

    By Our Staff

     

    PVR Cinemas has launched a new digital campaign – There is something about PVR!  – as a part of its 25-year celebrations.

     

    Said Gautam Dutta, CEO, PVR Limited: “PVR has something that makes it unique for each one of us, making it the most preferred movie going destination for the audience. We wanted to connect with the masses to know how PVR is special for them. There is one thing that has stayed constant, it is our focus on the customer and the experience and emotions that they go through inside our cinemas. PVR assigns a lot of value to consumer insights and perceptions, while working on our marketing strategies. This campaign observes the patrons and the million experiences while stating “There is something about PVR’’. We are delighted with the response we have received on this campaign.”

     

  • Ad conceptualised and created in partnership with Khushi Advertising

    OnePlus brings immersive 4DX ad with PVR Cinemas

    By Our Staff

     

    PVR Cinemas partners with OnePlus mobile technology brand to unveil its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects that would be screened in all PVR 4DX cinemas. This is India’s first immersive 4DX Ad made in partnership with PVR Cinemas using all the effects of 4DX for a higher brand recall among consumers. This unique media activity was conceptualised and created in partnership with Khushi Advertising. The ad will be released in PVR’s premium format of 4DX in its 19 audis located across 12 cities.

     

    Commenting on the announcement, Gautam Dutta, CEO, PVR Limited said: “PVR as a leader believes in redefining experiences and setting new benchmarks for both cinema goers as well as our advertising partners. The 4DX ad commercial introduced for the first time by PVR is a testimony to this vision. Advertising has evolved over the year with clients exploring new ways to reach their audiences. 4DX will offer clients and their agencies limitless scope to portray a great story of the brand and make content customized to this technology to create a lasting impact on the consumer’s mind.”

     

    On the sideline of the launch of its first 4DX ad in cinema, Saurabh Kapoor, Director of Category & Brand Management, OnePlus India, added: “At OnePlus, our community remains core to all our efforts. We wanted to offer our community with a unique, refreshing experience when they were to visit the cinemas. This led us to create the first of its kind 4DX cinema ad in India, in collaboration with our valuable partner, PVR Cinemas. Featuring our newly launched flagship device OnePlus 10T, the industry-first OnePlus 4DX cinema ad offers an enticing sensorial experience. And we are confident that our community of users and cinephiles will truly enjoy this unique viewing experience as a result of our fruitful partnership with PVR Cinemas.”

     

  • A first of its kind campaign breaks the clutter of crowded advertising space

    Parryware launches new campaign across PVR cinemas in India

    By A Correspondent

     

    To own the space of Loo Breaks in India, Parryware has launched a national campaign ‘Parryware Loo Break’.

     

    Commenting on the campaign launch, KE Ranganathan, Managing Director, Roca Bathrooms Pvt Ltd. said: “Innovation is a way of life at Parryware and reflects in everything we do, be it our products, processes, communication et al. Given the highly fragmented market that we operate in, the bathroom space is yet to be claimed! All of us interact with multiple bathroom brands during a day in different environments. Our intent was to explore a perfect opportunity to effortlessly yet effectively seed brand Parryware in a natural environment.  ‘Parryware Loo Break’ creates an interaction with the audience in a novel fashion, making Parryware synonymous with loo breaks.”

     

    This campaign will be extended to other mediums and across touchpoints in the near future. Delivering contemporary and youthful bathroom solutions in India, brand Parryware is known for many industry firsts, product innovations and for introducing global technology in the Indian market.

     

  • Campaign aims to strengthen brand awareness with parents and children

    Byju’s launches in-cinema campaign with PVR

    By A Correspondent

     

    Leading education platform Byju’s has announced the launch of its new in-cinema advertising campaign with PVR Cinemas. This campaign is inspired by the findings of a recent survey which revealed that people across geographies strongly associate brand Byju’s with the colour purple.

     

    Talking about the campaign, Mrinal Mohit, Chief Operation Officer, Byju’s said: “Our partnership with PVR Cinemas marries our continued efforts to stay in touch with children and parents during vacation time as well as offer them a chance to experience the Byju’s way of learning. PVR cinemas will also offer us a captive audience and a great medium to engage with them too. Our brand creatives and properties are positioned at different touch points across PVR cinemas to ensure easy recall with movie goes. Overall, we are confident this campaign will offer brand BYJU’S a substantial viewership as it spreads across 50 cities, 126 PVR Cinemas properties and 579 screens.”

     

    Added Gautam Dutta, CEO, PVR Ltd: “Cinemas offers an unparalleled multi-sensory 360 degree brand activation opportunity to tell the brand story in a captive environment, across customer profiles. We welcome BYJU’S on board as the company that is reinventing how students learn, through its learning app”.

     

  • PVR plans to roll out 10Virtual Reality lounges across cinemas in India

    PVR Cinemas launches VR lounge

    By A Correspondent

     

    Unleashing the magic of virtual reality, multiplex chain PVR Cinemas in association with HP India has launched what’s being billed as Asia’s first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida. PVR Patrons will now be experiencing a new dimension of entertainment while they wait for their film to begin.

     

    Speaking at the launch, Ajay Bijli, Chairman and Managing Director, PVR Ltd said:  “At PVR, we remain committed to providing an exceptional customer experience to our patrons. Virtual reality is the dawn of the new era that opens up limitless possibilities of pure entertainment.It transcends all boundaries of what is real and what is not and the high end technology by HP provides a complete immersion into the digital world. Being the innovators in the realm of cinema, it is our continuous endeavour to be in sync with world’s latest technologies and VR is the next big thing that we have brought for the Indian audience. We are delighted to partner with HP given their unmatched expertise in the technology domain. We believe that the VR readiness of all their upcoming products is exceptional.VR is the reigning trend in the entertainment industry and we are sure our patrons will have a great time exploring it.”

     

    Ketan Patel, Sr. Director, Personal Systems, HP Inc India said: “Our Omen range is truly VR-ready and it will allow customers at the HP VR Lounge to experience new content through this new medium. Our technology and devices are sure to transport them into a different world. There was no better partner than PVR to explore this one-of-its-kind offering.”