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Tag: PV Sindhu

  • Conceptualised by Leo Burnett

    Neeraj Chopra and PV Sindhu campaign for Visa

    Ahead of the Olympic Games Paris 2024, Visa digital payments has unveiled its new campaign ‘Small steps, Olympic dreams’ with Olympic champions Neeraj Chopra and PV Sindhu.

    Said Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa: “At Visa we believe in a core tenet that anyone can make it – and our aim is to help them reach their goals.  The ‘Small steps, Olympic dreams’ campaign with Olympic champions Neeraj Chopra and PV Sindhu beautifully illustrates the myriad efforts that have helped them realise their Olympic dreams. Through this campaign, we encourage Indians to invest in themselves, assuring them that Visa is a secure partner by their side, one secure transaction at a time, dedicated to getting them closer to where they want to be.”

    Conceptualised by Leo Burnett India the campaign is a tribute to the determination and resilience of athletes. It also appeals to everyone striving to achieve their goals and moving closer to them – one step at a time.

    Speaking about the campaign Sachin Kamble, Chief Creative Officer, Leo Burnett India added: “Creating a campaign that captures the spirit of progress through small steps was an extraordinary journey for us. By highlighting the journey of Neeraj Chopra and PV Sindhu, we aimed to show that each small step can lead to and culminate in remarkable achievements. This narrative aligns perfectly with Visa’s brand ethos of empowering individuals to move forward confidently, and we hope it inspires millions to chase their dreams, knowing that Visa is there to support them every step of the way.”

  • To launch 'SmartCare Hydroloc' the company's interior waterproofing solution

    Asian Paints brings Ranbir Kapoor and PV Sindhu for campaign

    By Our Staff

     

    Asian Paints has unveiled a new TVC with brand ambassadors Ranbir Kapoor and PV Sindhu to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing champion. Hydroloc is a ready-to-use interior waterproofing solution that can be applied effortlessly sans hassle.

     

    Speaking about the new launch and the TVC, Amit Syngle, MD & CEO, Asian Paints Limited said: “Through intense research and interactions with our customers, we found that waterproofing one’s walls is a big hassle involving breakage as well, one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior waterproofing specialist product that is user-friendly and supremely effective. Given the revolutionary nature of this champion product, we are extremely happy to announce the association of Ranbir Kapoor & PV Sindhu for this product. We are elated they teamed up to launch our champion interior waterproofing offering – SmartCare Hydroloc.”

     

  • Promises Khushiyon ki long drive to car buyers

    Sachin Tendulkar to back Spinny used car retail platform

    By Our Staff

     

    Spinny, a new age used car end-to-end platform, has launched its first national marketing campaign with the brand promise of “Khushiyon Ki Long Drive”. joy of adding a personal car in the journey of life.

     

    Elaborating on the campaign, Suvid Bajaj, Head of Marketing – Spinny, said: “We are happy to launch Spinny’s first marketing campaign ‘Khushiyon Ki Long Drive’. It was a memorable experience to work with our Brand Ambassadors Sachin Tendulkar & PV Sindhu on this campaign. Sachin is our strategic investor as well and he was fully involved with our idea. It was lovely to see him interacting with the entire team, especially the children at the sets. His appeal across demographics was lovely to see. The idea of our campaign is to strike a chord with the young buyers and their life journey. Through this campaign we wanted to highlight the joyous story of millions of buyers, who work hard, save bit by bit and then invest in a car of their own. With Spinny’s strong focus and positive response to services, a film with PV Sindhu will be released as part of this campaign as well. Sindhu is deeply involved with Spinny as she started out as our customer and now of course a captain of Squad Spinny.”

     

    Added Arun Iyer, CCO, Spring marketing: “A strong focus on unmatched customer experience is at the heart of Spinny’s success so far. Naturally, we wanted the campaign to revolve around the Spinny customer. Buying their first car is one of the most exciting journeys for a family. We have attempted to weave a relatable story of a family starting their aspirational journey with their first car, while also informing our viewers why Spinny is the best destination for a used car purchase. Having Sachin Tendulkar narrate the film brought a feeling of trust and reassurance to it, and we hope that our viewers love our campaign as much as we do.”

  • The stand-out India story from these Olympics has been the performance of both the hockey teams, writes Shailesh Kapoor

    Phir Dil Do Hockey Ko 2.0

     

    By Shailesh Kapoor

     

    Shailesh KapoorThe summer Olympics are in their last leg, and it has been one of the better editions for India, with the possibility of an all-time best haul of seven or eight medals at the time of writing this column. India won two silver and four bronze medals at London 2012, but the follow-up at Rio was filled with disappointment. Two medals came only at the fag end of the games, from PV Sindhu and Sakshi Malik.

     

    The stand-out India story from these Olympics has been the performance of both the hockey teams. The men’s team won the bronze in a creditable performance over two weeks. It’s the first hockey medal at the Olympics for India since Moscow 1980. And the Moscow games were heavily curtailed in terms of country participation on account of the Cold War.

     

    Since 1980, it has been frustrating to watch the Indian team, in what is the unofficial national sport of the country, fall by the wayside, not just because of rise of other teams like Australia and Germany, but equally because of the administrative mess that all Indian sports except cricket seem to find themselves in, more often than not.

     

    The last few years have been better, with some resurgence in performance, a younger team, and more intent from the federation. But hockey has slipped out of public attention, and there is absolutely no viewership or sponsor interest to speak of. It’s now well-known that both the men’s and women’s hockey teams were sponsored by the Naveen Patnaik-led Odisha Government, an unusual scenario in sports, to say the least.

     

    Ormax has been tracking India’s most popular sportstars for three years now, and not once has a hockey player featured in the monthly Top 20 list. There were two attempts by Hockey India to take the league format in hockey. Both leagues struggled to survive, and the last edition was held four years ago in 2017.

     

    Unlike some of the other sports in which India does well, like shooting (though the Indian shooting performance at Olympics at Rio and now Tokyo has been a letdown to say the least), hockey is a fairly watchable TV sport. But you need good, consistent performances by the national team to build media conversation and audience interest. And that has been missing all these years. Till this week, that is.

     

    The story of the women’s team, which finished fourth this morning in a tight bronze medal contest, has been even more incredible. Till this week, the Indian women’s hockey team has never been a force to reckon with, struggling to qualify for the major tournaments, or finishing at the bottom spots when they could. Even at these Olympics, the first few games followed the same trend. But once the team scraped through to the quarter-finals, they got their big chance to get noticed. The 1-0 quarter-final win against Australia, arguably the most-fancied team in women’s hockey, will always count as a defining moment in women’s hockey in India.

     

    In 2010, when the men’s hockey World Cup was held in New Delhi, the title sponsors Hero Honda crafted a memorable campaign that said ‘Phir Dil Do Hockey Ko’, using cricket stars to endorse the sport. But India only finished eighth in that World Cup. And that’s where that winning idea succumbed to the reality check of the team just not being good enough. The story is different now, and hence, the next 4-5 years can be very exciting for Indian hockey.

     

    So, what do we expect to change? A lot, actually. The most obvious change will be sponsor interest in the sport, which in turn would lead to the resurrection of the hockey league in India. Once that happens, the sport will have a well-packaged audience window to exploit, much like Kabaddi has managed over the last decade. That should set the ball rolling. It’s now for the federation and our ever-interfering-in-sports governments to back the sport and ensure that the potential is indeed realised.

     

     

  • More than 3,200 children attended the virtual event to hear champions such as PV Sindhu, Anup Sridhar and Ryan Fernando

    PNB MetLife nets badminton enthusiasts

    By Our Staff

     

    PNB MetLife continues with its mission of promoting the sport of badminton at the grassroots level, this time in a digital form with the Junior Badminton Championship (JBC) Dugout.

     

    More than 3,200 children from across India attended the virtual event to hear from of  PV Sindhu, Anup Sridhar, and Ashish Kumar Srivastava, MD & CEO of PNB MetLife.

     

    Said Srivastava: “At PNB MetLife we believe that fiscal health and physical health go together, and we encourage the young badminton players to stay focussed and disciplined in all circumstances. Discipline is the main ingredient to success. On a personal front, since I am passionate about badminton, I make it a point to practise regularly despite my busy Corporate schedule. During lockdown, I ensured to follow some indoor exercises so that I could get back the momentum once the lockdown was over.”

     

     

  • The digital film encourages people to work out from home

    Gatorade asks people to invest in personal fitness

    By A Correspondent

     

     

    https://www.instagram.com/p/CAM0w03n8oc/

     

    Sports drink Gatorade along with ace shuttler and Brand Ambassador PV Sindhu have released a digital film encouraging people to work out from home.

     

    Said Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India: “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current Work-From-Home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”

     

     

  • Gatorade has been studying ways to help athletes improve performance

    Gatorade India appoints Hima Das as brand ambassador

    By A Correspondent

     

    Gatorade India announced that it has signed on athlete Hima Das as its brand ambassador. She joins athletes PV Sindhu and Neeraj Chopra as the brand’s ambassador in India.

     

    Gatorade India will work with Hima Das during the period of partnership to understand her training and race-day nutrition better.

     

    Announcing the partnership, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “We are delighted to welcome Hima Das into Gatorade’s family of athletes. As the world’s no.1 sports drink brand, Gatorade has always aimed to identify athletes it believes in, early on in their careers and push them to power their performance by enabling them to achieve more with the right balance of nutrients including fluids, electrolytes and carbohydrates. Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.”

     

     

  • The campaign urges its audience to stop letting the responsibilities of tomorrow become a burden today

    PNB MetLife launches its new brand campaign – #ShedTheWait

    By A Correspondent

     

    PNB MetLife has launched its new brand campaign, #ShedTheWait, in association with brand ambassador PV Sindhu. The campaign urges its audience to stop letting the responsibilities of tomorrow become a burden today.

     

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “We are happy to launch our new brand campaign – #ShedTheWait featuring P.V. Sindhu. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, P.V. Sindhu has made a difference to the community at large. She represents the spirit of perseverance, discipline, and determination – the qualities which PNB MetLife believes in. Along with driving our commitment to serve the society at large, we felt that PV Sindhu is the perfect personality to bring out the essence of this campaign.”

     

     

  • The company launches its new logo and the brand campaign ‘#ShedTheWait’

    PNB Metlife signs PV Sindhu as its brand ambassador

    By A Correspondent

     

    PNB MetLife has signed on badminton player PV Sindhu as the company’s brand ambassador. Over the next few months, Sindhu will bring alive PNB MetLife’s brand promise of being the right life insurance partner to every Indian.

     

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “We are thrilled to announce P.V. Sindhu as the new face of PNB MetLife. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating positive change, she is invested in making a difference to the community at large. She embodies the spirit of perseverance, discipline and determination, and discipline and with PNB MetLife it is a seamless brand alliance. In P.V. Sindhu we’ve found a partner who reflects the drive we share while embodying our commitment to serving the society.”

     

    Added Josy Paul, Chairman of BBDO India, the creative agency of PNB MetLife: “Players like PV Sindhu are definitely unleashing the patronage of different sporting disciplines in India. As a brand ambassador, she is the perfect representation of what PNB MetLife believes in and will add great value to its identity. We are absolutely delighted to be a part of this journey and look forward to crafting its narrative as a company that will be at the forefront of securing India’s future.”

  • New film captures Gatorade’s role in optimizing performances of top athletes

    PV Sindhu urges athletes to achieve more in latest film for Gatorade

    By A Correspondent

     

    PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and Olympian PV Sindhu highlighting its commitment to keep top athletes across the world rehydrated and refueled for better performance. Alongside, PV Sindhu, the film also features international football superstar Lionel Messi and basketball player Karl Anthony Towns.

     

    In line with Gatorade’s campaign to ‘Sweat More’, P.V. Sindhu, who was taken on board as the brand ambassador last year, has successfully completed her sweat test at the Baltimore facility of Gatorade Sports Science Institute.

     

     

  • The campaign highlights the long lasting ability of Panasonic alkaline batteries

    PV Sindhu endorses new battery range for Panasonic

    By A Correspondent

     

    Panasonic Energy has launched its new TVC for alkaline batteries featuring brand ambassador PV Sindhu. The campaign highlights the long lasting ability of Panasonic alkaline batteries and the superior performance as compared to ordinary zinc batteries.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

  • The sportstaras been signed on for Panasonic's battery division for the next three years

    Panasonic Batteries signs up PV Sindhu as brand ambassador

    By A Correspondent

     

    PV Sindhu, the 2016 Olympic silver medalist, has been appointed brand ambassador of Panasonic Energy India Co. Ltd, one of India’s largest manufacturer and supplier of dry cell batteries and lighting products. The 21-year-old has been signed on for Panasonic’s battery division for the next three years as a part of strategic decision to enrich the brand image.

     

    “I have always admired Panasonic products and now to partner with such a premium brand, is an amazing honour,” said PV Sindhu.

     

    “PV Sindhu is an exceptional athlete. She exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for,” stated Manish Sharma, President and CEO, Panasonic India and South-Asia. “We are proud to welcome the ace badminton player into the Panasonic family. Not only she resonates our vision of becoming the No.1 (Global Battery Manufacturer) but also possesses the right mixture of dedication, reliance and charisma which makes her the ideal choice for Panasonic.”