By A Correspondent
Tamil News channel Sathiyam TV, has assigned its ad sales duties to Chennai-headquartered Fourth Dimension Media Solutions. Launched in October 2010, Sathiyam offers round-the-clock coverage of news and happenings of public interest. Sathiyam TV is distributed extensively in the state of Tamil Nadu and Pondicherry by the state run Arasu Cable and by leading private MSOs such as SCV, TCCL, Akshaya, Aadhaar, Crystal, Sky Sat etc. The channel is also available for viewership in the Bangalore, Mysore, Hubli&Dharwad areas of Karnataka and in Mumbai, Maharashtra. Sathiyam TV is also available on all top DTH such as Tata Sky, Airtel etc.
The collaboration with Fourth Dimension will enable Sathiyam TV to effectively engage its media sales duties in India and amplify the presence across the country along with developing widespread and integrated relationships with leading national advertisers.

Speaking on the occasion, Fourth Dimension’s CEO, V Shankar said, “we are extremely delighted to represent the No 2 News and infotainment channel of Tamil Nadu, Sathiyam TV probably is the only brand after Puthiyathalaimurai which has shown tremendous growth in numbers in the last three months.â€