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Tag: Puthiya Thalaimurai

  • The Puthiya Thalaimurai Sakthi Awards aims to be a genuine attempt to recognise women icons

    PT Sakthi Awards aims to felicitate women achievers

    By A Correspondent

     

    Tamil media group l PuthiyaThalaimurai has announced the annual PT Sakthi Awards to honour extraordinary women for outstanding achievements in their chosen fields of work.

     

    The Puthiya Thalaimurai Sakthi Awards aims to recognise women icons and catalyse them to reach greater heights in their pursuits.

     

    The award winners will be selected through a stringent process combining the consensus of a distinguished jury and public voting carried out through Puthiya Thalaimurai, Puthiya Thalaimurai Magazine and PT.TV, notes a

     

    The nominees will be shortlisted with research support from Puthiya Thalaimurai Magazine and Puthiya Thalaimurai Channel. The award ceremony will take place at The Trade Center, Nandhanam, Chennai on Friday, March 2, 2018.

     

    Speaking on the occasion, Fourth Dimension Media CEO Shankar B said, “This is a very proud moment for us, we are the first channel in TN to recognise achievers in the form of Tamizhan awards and Sakthi Awards.”

     

     

  • The media sales specialists celebrate six years today

    Fourth Dimension Media celebrates 6th anniv

    By A Correspondent

     

    Media outsource specialists Fourth Dimension completes six years of doing business today. Part of the Chennai based SRM Group, 4D started off with the selling of Puthiya Thalaimurai ad sales today it represents titles across television, radio, magazines, outdoor, cable, digital etc.

     

    The Company currently handles the sales of PuthiyaThalaimurai (Tamil news channel), V6 (Telugu news channel), Puthu Yugam (Tamil GEC), Da Vinci Learning (International kids edutainment channel), Sathiyam TV (Tamil news channel), aggregation of National Cable TV, Chennai Live (English radio station), Saamana (Marathi daily) amongst others.

     

    It has also also handled events like ‘Tamilan Awards’, ‘VeetukkuOruVignyani’, ‘Agrifest’ and ‘Shakthi Awards’, ‘A tribute to Scorpions and Rolling Stones’, “A cooking show with Sanjeev Kapoor” in multiple cities and ‘Einstein’ (a play starring actor Naseeruddin Shah).

     

    V Shankar

    CEO Shankar V and COO Bharath Viswanathan helm the agency. Said Shankar: “We are really thrilled and excited to be a part of this journey, my sincere thanks to our well-wishers, advertising fraternity and our partners, 2017 will see many more launches from Fourth Dimension.”

     

  • Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market

    Fourth Dimension hikes ad rates of Puthiya Thalaimurai

    By A Correspondent

     

    News channel Puthiya Thalaimurai from Tamil Nadu has announced a hike in its ad rates by about 25 per cent. This is the first time in the last three years that the leading news channel has taken the decision to increase its rate.

     

    Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market. It was launched in August 2011 and has been growing exponentially in viewership week on week. It has been the most preferred regional news channel, attracting large audience across all socio economic categories. Puthiya Thalaimurai is the only news channel in Tamil Nadu without a political alignment and is also a leader in its category.

     

    Shankar B

    Fourth Dimension Media Solutions CEO, Shankar said, “We haven’t had a substantial rate increase in the last three years. Our prime time and super prime time properties have grown beyond our expectations and we sincerely thank our advertisers for having stood with us. The rate increase will be effective from first week of April ’15.”

     

  • Chennai-based Fourth Dimension to be exclusive adsales partner for the annual Puthiya Thalaimurai Sakthi awards

    Fourth Dimension to partner PT Sakthi awards

    By A Correspondent

     

    Chennai-based Fourth Dimension to be exclusive adsales partner for the annual Puthiya Thalaimurai Sakthi awards. Earlier, to celebrate womanpower, New Generation Media had announced the awards following the footsteps of the pathbreaking and successful Tamizhan Awards.

     

    Shankar B

    Speaking on the occasion, Fourth Dimension CEO Shankar B said, “We are very much happy and looking forward for this event. People just speak about women empowerment and there is too little recognition. This event will be a substantial way to honor and to acknowledge women, and I’m happy to be part of it. ”

     

    The Puthiya Thalaimurai Sakthi Awards will honour and celebrate extraordinary women for outstanding achievements in their chosen fields of work and service. The awardwinners will be selected through a stringent process combining the consensus of a jury and public voting carried out through Puthiya Thalaimurai, Puthiya Thalaimurai Magazine and PT.tv.

     

    The awards will be presented in Chennai on March 8 and will be presented on Puthiya Thalaimurai at a later date.

     

  • Chennai-headquartered media outsourcing firm Fourth Dimension Media Solutions will celebrate its fourth anniversary tomorrow

    Chennai’s Fourth Dimension celebrates fourth anniv

    By A Correspondent

     

    Shankar

    Chennai-headquartered media outsourcing firm Fourth Dimension Media Solutions will celebrate its fourth anniversary tomorrow. The company operates across offices in Mumbai, New Delhi and Chennai and is now spreading its footprint to cable, digital and live events.

     

    While thanking stakeholders for their support, CEO Shankar and COO Bharath Viswanathan said they committed to providing effective, efficient and innovative solutions to customers.

     

    Said Shankar: “We believe a incontinuous improvement process and we seek ways in improving what we are doing in order to satisfy the needs of our clients.  I am greatly proud to be leading a team of young and energetic people who strive for perfection and relentlessly work towards client satisfaction.”

     

    “This year was more significant as we hosted a tribute for Scorpions and Rolling Stones in October last year with the event seeing the Who’s Who of the Chennai advertising fraternity and celebs.”

     

    We were also adsales partners for Tamil Nadu’s first awards honoring Tamilians from six different fields of life. We have been doing this for about three years in a row. Later we have also represented Vittuko Oru Vignani (Science Innovation Awards ) for two years and we were the first to host South India’s biggest AgriFest in Coimbatore, Trichy and last year we had Tirunelveli and Erode.

     

    On the GEC Puthu Yugham front, we were the first to start a concept of founding partners in the south and successfully did the ‘Cooking Legends’ talent hunt all over Tamil Nadu. We also conducted a series of cookery shows with Sanjeev Kapoor in multiple South India cities.

     

    Fourth Dimension also handles the sales of the Puthiya Thalaimurai news channel, Da Vinci Learning (to be launched soon), Business India Publications, the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines.

     

  • Chennai-based Fourth Dimension handles the airtime sales of the Puthiya Thalaimurai news channel, Puthu Yugam GEC, Chennai Live radio station and the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines on an exclusive basis.

    Fourth Dimension celebrates 3rd anniv

    By A Correspondent

     

    Nal Valthukkal! Or hearty congratulations to Chennai-based Fourth Dimension Media Solution on its third anniversary. The media outsourcing company that’s part of the SRM group is celebrating its 3rd anniversary today (Feb 7).

     

    In this short time span the company has achieved a turnover of 50Crs and aims to double its current turnover in the current financial year,  said CEO Shankar B and COO Bharath Viswanathan while thanking all stakeholders in broadcast, radio and print businesses.

     

    Said Mr Shankar: “Change is the only constant in the fast space media landscape and I feel committed to offer optimum media solutions to all our existing and potential customers.” Added Mr Viswanathan: “Our biggest achievement was to make the whole ‘outsourcing’ model a workable one and we have achieved success in doing so. As an organization we have been growing at a very healthy growth rate and our endeavour for 2014 -2015 would be to show exponential growth and healthy profitability in area where we are present.”

     

    The firm currently handles the airtime sales of the Puthiya Thalaimurai news channel, Puthu Yugam GEC, Chennai Live radio station and the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines on an exclusive basis.

     

  • Viewership numbers by TAM Media Research for the first two weeks of January show Sun News had been relegated to the No 3 slot

    Kalanithi Maran’s Sun News battles to retain lost crown

    By Sangeetha Kandavel

     

    After 11 years of leadership among Tamil TV news channels, Kalanithi Maran’s Sun News is suddenly on shaky territory. Viewership numbers by TAM Media Research for the first two weeks of January show Sun News had been relegated to the No 3 slot.

     

    In the third week, it was tied for the second spot, and it was only last week when it was a decisive No 2. It was in late October last year that newbie Puthiya Thalaimurai beat Sun News, the first time ever the latter has shed the top slot even for a week. Since then, it has been a see-saw battle for leadership.

     

    Now, while Puthiya Thalaimurai is No 1, what could have shocked Sun News for most of January is even the No 2 slot was taken away from it by Jaya Plus, which belongs to long-time rival Jaya TV. Never until now has any of the Jaya TV channels come even close to Sun TV’s channels in viewership.

     

    One of the reasons for the change of fortunes for Sun News is the initiative of the state government to start its own cable service, called Arasu, to counter the on-ground cable distribution strength that Mr Maran has with the Sumangali cable distributions service.

     

    Arasu claims membership of almost all cable operators in all areas of Tamil Nadu where it launched.

     

    The Sun slew of channels isn’t yet part of Arasu.

     

    But while the eponymous general entertainment channel Sun TV is being shown on the sly by cable operators, as it enjoys a two-thirds share, the rest of its channels might not enjoy similar visibility in Arasu’s areas. Jaya Plus might also enjoy more visibility than the pre-Arasu days.

     

    “With Arasu cable coming in there has been a tremendous distribution correction in the last two months,” said a Chennai-based media industry official, on the condition of anonymity. GV Vijayakumar, associate vice-president, Lintas Media Group-Chennai, pointed out programming as one of the other reasons.

     

     

    “In the last few months, Puthiya Thalaimurai has shown good numbers because of their news format and variety. Sun News is still following its traditional roots.” Sun’s fortunes in other genres such as general entertainment and music, where it is still the leader, depends on the fate of its negotiations with Arasu.

     

    A media planner said the spike in interest in Jaya Plus could also be a result of the viewer interest surging after Jayalalithaa expelled her close confidante Sasikala. Jaya TV, of which Jaya Plus is a part, is seen as a mouthpiece of the AIADMK party. Sun TV and Jaya TV officials couldn’t be reached for comments. As far as media buying interest goes, the battle is still only between Puthiya Thalaimurai and Sun TV, said a media planner.

     

    Punitha Arumugam, Group CEO, Madison Media Group, however, pointed to the relative insignificance of news channels in Tamil Nadu. “People who want to watch news watch it on Sun TV or Jaya TV (general entertainment channels). These channels telecast news thrice a day. News as a genre is not significant and not successful. The fluctuations for channels losing grip could be the cable war that happening in the State,” she said.

     

    Source:The Economic Times

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