MxMIndia

Tag: Pushkar Jain

  • Releases a new TVC that reaffirms and tows the 'Choose Your Twinkle' tag line

    BlueStone launches campaign for Valentine’s season

    By A Correspondent

     

    BlueStone.com has launched a new brand campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new TVC, the ad film showcases how beautiful jewellery connects emotionally,summing it up with the ‘Choose Your Twinkle’ catchphrase.

     

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique and delightful.

     

    Speaking about the campaign, Pushkar Jain, CMO, BlueStone.com, said: “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day-to-day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

     

    Said Ashish Chakravarty, National Creative Director, Contract Advertising: “With Bluestone.com our stories are about women and their charming everyday. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes. So, here’s another one from the ‘Choose your Twinkle’ series.”

     

  • The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal

    Choose your twinkle, says BlueStone in latest campaign

    By A Correspondent

     

    Leading online destination for fine jewellery, BlueStone.com launched a new brand campaign ‘Choose Your Twinkle’. Presenting the finest range of modern and contemporary jewellery designs and styles, the campaign promotes the brand as the go-to jewellery destination for today’s women.

     

    Speaking about the campaign, Pushkar Jain, CMO, BlueStone.com, said, “We are very excited to launch our new brand campaign that happens to coincide with the festive season. The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”

     

    Added Ashish Chakravarty, National Creative Director, Contract Advertising: “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.”

     

  • Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved

    Havas wins BlueStone’s integrated duties

    By A Correspondent

     

    Havas Media Group India has won the integrated Media mandate of BlueStone.com, leading online store for fine jewellery and accessories. The duties will include traditional, digital and mobile solutions. The business is estimated at over INR 35crore. Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved. The incumbent agency was MEC.

     

    BlueStone offers a range of jewellery – earrings, rings, pendants, bangles and bracelets. It sources merchandise from third-party manufacturers as well as manufactures its own range of jewellery.

     

    Gaurav Singh Kushwaha

    Speaking on the appointment, Gaurav Kushwaha Founder CEO, BlueStone.com explained, “We are aggressively scaling up BlueStone. Havas Media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long term partners.”

     

     

    Pushkar Jain

    Pushkar Jain, CMO, BlueStone.com said, “The Digital at Core philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to in navigate this territory.”

     

     

     

    Anita Nayyar

    Speaking on the win Anita Nayyar, CEO, Havas Media Group-India and South Asia said, “We are delighted at this win. Havas Media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap. We look forward to working with the very enterprising BlueStone team.”

     

     

    Mohit Joshi

    Mohit Joshi, Managing Director, Havas Media Group-India, said, “Havas Media’s unique proposition focused on Meaningful Brands has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.

     

    BlueStone has received extensive funding form Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata who made a personal investment, amongst others.

     

    The account will be handled from Havas Media’s Bangalore office by Saurabh Jain and his team.