MxMIndia

Tag: Push Integrated Communications Pvt. Ltd

  • Dhanuka Agritech Limited plans to go national with the TVC's being telecasted in all major national and regional channels, starting 20th June

    Dhanuka Agritech appoints Big B to spread brand awareness

    By A Correspondent

     

    With its promise of bringing world class agro-solutions to farmers, Dhanuka Agritech Limited has launched a series of television commercials featuring superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right and judicious use of agro-chemicals.

     

    A series of six TVCs, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

     

    Commenting on the new TVC, R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.”

     

    V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

     

  • The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels

    Push Integrated Communications wins creative mandate for Malayala Manorama television channels

    By A Correspondent

     

    Push Integrated Communications Pvt. Ltd. has bagged the mandate to handle creative duties for MM TV Ltd, – MalayalaManorama’s television channel business – following a multi-agency pitch. The account will be servicedfromthe Bangalore & Cochin offices of Push Integrated.

     

    MM TV Ltd., the organisation’s television business offers viewers Manorama News, Kerala’s No. 1 news and infotainment channel, and MazhavilManorama that is among Kerala’s most popular general entertainment channels.

     

    The mandate awarded to the agency was based on the incisive and insightful creative campaignsdeveloped for the two channels.

     

    Commenting on the development, Anil George, Chief Executive Officer of MM TV said, “We are happy to have signed Push Integrated Communications Pvt. Ltd to handle our creative duties. They have done some great work with brands and also came out as the best at the pitch. Shree, Anil and team are a very creative lot and we liked their creativity, energy and enthusiasm. They are excited too, to do creative work for the MMTV Network – Manorama News, MazhavilManorama, MazhavilManorama International and MazhavilManorama HD.”

     

    Sharing his views on winning the mandate, V.A Shrikumar, Managing Director of Push Integrated Communications said, “I can trace my relationship with MalayalaManorama to the time I had chosen the field of branding and marketing communications. Manorama had a role to play in lining up my first client, and further on, in crafting my career itself. When the pitch document for MMTV came to me, it was a feeling of déjà vu. When the teacher calls upon the student to play a role in ideating and designing his future contributions to society, it is a moment of great pride. This empowerment also comes with greater responsibility. We understood the DNA of the brand and our solutions, both creative and strategic, found resonance with team MM TV. I am looking forward to our work for MM TV hitting the media landscape. It would be a moment I will cherish forever.”

     

    Anil Rajgopal, Chief Executive Officer of Push Integrated Communications said, “The opportunity to work with the one thing constant in your life as a Malayalee, MalayalaManorama, is both inspiring and humbling at the same time. Manorama TV is the stallion that is showing its pedigree by covering great distances at the speed of light. To be given the opportunity to build on its aura as their communication and strategic partner is a huge responsibility. We were asked to showcase our thinking on two contrasting properties, one on Mazhavil and one on Manorama News. It is an honour that the same work we presented for the pitch is going into a multi-media campaign. MM TV is not just a business win for us at Push Integrated. It is an endorsement of our thinking and creative ability by one of the most respected banners in the country.”