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Tag: Purplle.com

  • Spring Marketing Capital creates festive film for the beauty e-commerce platform

    Sara Ali Khan roped in for Purplle campaign  

    By Our Staff

     

    Beauty e-commerce platform, Purplle.com has launched its festive campaign – #PurplleWaliDiwali. The campaign film showcases Sara Ali Khan grooving to ‘Yeh Diwali Purplle Wali’ giving the original song a twist, voiced by the ace singer Anushka Manchanda.

     

    On the launch of the campaign, Nippun Aneja, Chief Business Officer, Purplle.com said: “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

     

    On creating the campaign, Arun Iyer, Founder, and Creative Partner, Spring Marketing Capital added: “With a strong insight we aimed at making a campaign where the unique proposition of a free Diwali gift on every order, comes to life. We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas.”

     

  • The mixology of colours in the Purplle logo signifies the diversity of women the brand caters to

    Purplle unveils new brand campaign

    By A Correspondent

     

    India’s leading online beauty store Purplle.com celebrating feminity in its myriad hues is a way of life. The mixology of colours in the Purplle logo is not only symbolic of a range of emotions from a rosy blush to a flirtatious pink to a feisty purple, but also signifies the diversity of women the brand caters to.

     

    According to Manish Taneja, CEO & Co-founder of Purplle.com, “Our brand finds beauty in every woman regardless of her looks, size, shape or colour, and strives to help her in her beauty endeavours. For, when you feel beautiful, you feel confident and ready to live a fuller life. And who better than your closest friend can assure you of that?”

     

    Explaining the idea behind the bold campaign, Rajiv R. Menon, Chief Creative Officer, Tempus said, “Purplle.com is the BFF (Beauty Friend Forever) that the Indian woman never had. A go-to beauty friend and advisor who is always there to help you no matter what time it is or where you are. To walk this BFF commitment, we created an ad campaign that turns traditions and taboos on its heads, urging Indians to think beyond the largely accepted ideals of womanhood. The first ad, Karva Chauth Ver.2 encouraging gender equality in a marital relationship, was revealed this Sunday. This ad gives hubbies a chance to actually demonstrate their belief in this fundamental right to their wives.”

     

    Rahul Dash, COO of Purplle.com adds, “At Purplle, we believe in empowering women in little ways to find their own unique voice. Our vast repository of products, solutions and expert advice are completely at their disposal. Our campaign reflects this brand ethos and we are sure it will find a reverberation with all the awesome women out there!”