MxMIndia

Tag: Purple Vishnu Films

  • Narrates acts of kindness over a cup of tea

    Brooke Bond Red Label Tea rolls out new brand ad

    By Our Staff

     

    Brooke Bond Red Label Tea releases a new brand campaign. The latest ad narrates that acts of ‘kindness is just a cup away.’ The campaign has been creates by Ogilvy Mumbai and produced by Purple Vishnu Films.

     

    Akshay Seth, Executive Creative Director, Ogilvy: “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”

     

  • Associates with VIVO IPL as an official on-grounds partner

    Tasty Treat’s latest campaign celebrates India’s love for snacking

    By A Correspondent

     

    Tasty Treat, the ready-to-eat snacking brand from Future Consumer, has launched a new brand film. The campaign is a montage of our current lives; where sweet, spicy and crunchy snacks constantly add fresh flavours across age, gender and time.

     

    Speaking about the brand film Sadashiv Nayak, CEO – Food Business, Future Group said: “Tasty Treat is one of our biggest and most loved snacking brand. The film celebrates the fact that Tasty Treat stands for an endless list of all finger licking snacks. ‘Chak Chak Chabao’ is an anthem for all foodies who can hum to the music while indulging in some heartfelt and mindless munching.”

     

    Sharing his views on the campaign Sainath Choudhury, Director, Purple Vishnu Films added: “As a brand, Tasty Treat has a basket full of snacks to offer and a musical rap was the best way to capture all of it in one go. The crunchiness of namkeens, binging on popcorns, sipping juices and never-ending snacking is what we have encapsulated through ‘Chak Chak Chabao’.”