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Tag: Puretech Digital

  • A collaboration on brand and performance marketing solutions

    Gozoop & Puretech launch GZPure

    By Our Staff

     

    Gozoop Group has announced a collaboration with Puretech Digital, a digital marketing agency to further enhance and strengthen their brand and media performance capabilities. Both companies will operate independently while working on their joint core strengths of brand and media capabilities.

     

    Said Rohan Bhansali, Chairman and Co-founder, Gozoop Group: “Mergers, acquisitions and strategic collaborations have been an integral part of Gozoop’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”

     

    Commenting on the collaboration, Prashant Deorah, CEO, Puretech Digital added: “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with Gozoop, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavour to provide a wonderful customer experience.”

     

  • Campaign executed by Puretech Digital

    Manoj Bajpayee endorses ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance has launched two brand films around the significance of their new tagline ‘Expert Ki Suno, Sahi Chuno’ starring brand ambassador Manoj Bajpayee. The campaign is executed by digital marketing agency, Puretech Digital.

     

    Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said: “We have been associated with Puretech Digital for a year now, and the agency has contributed greatly with the Performance Marketing plug-in to amplify our new brand films and ManipalCigna’s brand positioning message, ‘Expert Ki Suno, Sahi Chuno’ which aims to convey the company’s overarching expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. This campaign is a testimony of a stronger future for our digital growth, and will help us seek deeper penetration into the market.”

     

    Speaking on the success of the campaign, Parthiv Majmudar, Vice President – Digital Marketing at ManipalCigna Health Insurance, added: “This campaign was centered towards achieving greater market penetration by reaching a large target of potential audience. We wanted ManipalCigna to be synonymous to assurance & expertise, when it comes to health insurance. This was made possible in partnership with Puretech Digital by tapping into the most apt timings, best-resulting channels, and highly effective strategies, thereby yielding great results for our business goals.”

     

  • To amplify the growth and reach for the brand

    Puretech Digital bags mandate of DSP Mutual Fund

    By Our Staff

     

    Puretech Digital, the full-service digital agency based in Mumbai, has bagged the performance marketing mandate of DSP Mutual Fund. The agency will be handling digital media planning along with performance marketing for the brand. Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach for the brand.

     

    Speaking on the new client win Kamaljit Saini, Senior Vice President, Puretech Digital said: “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”

     

    Commenting on the association Manish Rathi, Vice President – Digital Business, DSP Mutual Fund added: “We believe Puretech Digital has strong expertise in the Digital Marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”

     

  • The division will be spearheaded by Aastha Beecham

    Puretech launches branded content vertical

    By Our Staff

     

    Puretech Digital, the full-service digital agency, has announced the launch of its new branded content vertical RevUp. The new vertical will offer custom solutions that empower brands to build and sustain audiences over prolonged periods of time.

     

    The vertical will be headed by Aastha Beecham who has been associated with the agency since 2021. Speaking of the new vertical Prashant Deorah, CEO, Puretech Digital said “We are thrilled to announce the initiation of RevUp that will look after the branded content associations of Puretech Digital. With RevUp, we aim to showcase the creative expertise that Puretech Digital holds along with our stronghold in the performance marketing domain. The team is all set to exhibit outstanding projects and works in the creative content space while empowering brands to scale their audience connect.”

     

    The vertical has worked with leading brands like Calvin Klein eyewear, Vijay Sales, HT Media, Times Group, Bank of Baroda, HDFC Bank, Mirae Asset, and Pinc Insurance to name a few.

     

  • Promotes Kedar Kulkarni and Hardik Shah as Vice Presidents – Digital

    Puretech Digital scales up top deck

    By Our Staff

     

    Puretech Digital agency has announced top-level elevations in its senior leadership team as part of the agency’s growth strategy. Kedar Kulkarni and Hardik Shah have been promoted as Vice Presidents – Digital. They will focus on setting up the marketing automation and data ecosystems at Puretech Digital to ensure client success.

     

    Speaking on the elevation Prashant Deorah, CEO, Puretech Digital said “The senior-level elevations are in sync with our firm’s view and growth plans in the next few years. Kedar and Hardik have played a pivotal role in our journey and understand the company’s vision and ideologies. Digital marketing is an ever-evolving space and I look forward to working with them to bring in some path-breaking solutions for our clients. I am sure they will continue to drive excellence and take us to greater heights.”