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Tag: Punit Malhotra

  • Superstars Alia Bhatt and Varun Dhawan feature in two ad-campaigns to highlight the importance of living in a clean city

    Dharma 2.0 bags Clean City Initiative account

    By A Correspondent

     

    Industrialist Adar Poonawalla has roped in Dharma 2.0 to lead the complete ad campaign for its ‘Clean City’ movement. The ‘Clean City’ initiative, a brainchild of Adar Poonawalla, owner and CEO of Serum Institute of India, has been in headlines for its waste management practices

     

    Dharma 2.0 has brought actors Alia Bhatt and Varun Dhawan onboard, to feature in two TVCs, which will shed light on how citizens can contribution towards making a city clean.

     

    Commenting on the new association, Poonawalla said: “Given the excellent quality of work being done by Dharma 2.0 in such a short span of time since its inception; associating with them was an obvious choice. I strongly believe they understand my vision for the ‘Clean City’ initiative and will rightfully bring its essence on-screen to speak to the youth.”

     

    Punit Malhotra

    Added Punit Malhotra, Head, Dharma 2.0: “We are glad to partner with Adar Poonawalla for his ‘Clean City’ initiative that consciously focuses on better waste-management and cleanliness of a city. It is a matter of pride to be a part of this movement wherein Dharma 2.0 aims to encapsulate his vast vision in a short ad-film and drive the message home, while maintaining the creative streak as seen in our campaigns.”

  • Shah Rukh Khan and Gauri Khan break gender stereotypes in the brand’s first product led campaign conceptualised by Dharma 2.0

    Dharma 2.0 adds ‘Touch of Love’ in D’decor’s new campaign

    By A Correspondent

     

    Dharma 2.0, the creative unit from Dharma Production stable, has recently bagged the mandate for D’Decor’s new ad campaign – ‘Touch of Love’.

     

    The TVC features celebrity power couple Shah Rukh Khan and Gauri Khan, has been shot by director Punit Malhotra.

     

    Commenting on the new association, Punit Malhotra, Head – Dharma 2.0 said: “As this was the first product-led campaign from D’décor, we had to introduce the new range in a way which is compelling and also stays true to the brand’s core value. With ‘Touch of Love’, we wanted to set up a fresh and relevant context for today’s generation. We did it by turning the clichés around and subtly breaking the societal stereotypes. I am happy by the way  the campaign has turned out and hope to continue this association with D’décor in future as well.”

     

    Added Ajay Arora, D’Decor Managing Director: “As a brand that deals in luxury fabrics, we wanted our TVC to capture that essence of D’Decor. Dharma 2.0 has created a lot of buzz in the market, for its excellent work. They understand our objective behind the campaign and have put their best foot forward in delivering excellent results.”

     

  • The new smartphone from the Lyf range of smartphones gets launched with a TVC starring Priyanka Chopra

    Lyf showcases new smartphone Earth 2

    By A Correspondent

     

    So what’s so great about a new smartphone launch? There is one big bang almost every 10 days, but when it’s a launch from the Reliance Jio stable, you can’t help but taking notice. Earth 2, the new smartphone from Reliance’s Lyf range of smartphone+ devices, was unveiled on Monday. This is the device from the Elements Collection of Lyf.

     

    Said Sunil Dutt, President , Devices, Reliance Retail: “LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.”Dutt also demonstrated the various features of the new phone at the press conference.

     

    “To reach all our addressable audience through the mediums they are consuming today. Television is one of those mediums which is widely used. The other is digital medium which people are using very extensively now. Then there is outdoor, a highly visible medium. Besides that, the retail point of sale is always the moment of truth. So, there is a retail point of sale which we will be investing in. I think, all possible mediums by which we can reach out to consumers, we are using that,” said Dutt about its marketing strategy. The phone priced at Rs 21,599, mainly targets the youth and working professionals. He said, “For this the target group cuts across. It targets the youth who are looking for latest in technology to young professionals who are also looking for a great experience in their devices to people who have arrived in life and are looking at something beyond just using their phone for a normal camera or a normal voice calling purpose.”

     

    The TVC of LyfEarth 2 was also unveiled at the event by film director Punit Malhotra. It is directed by Malhotra and produced by Dharma Production, and features Priyanka Chopra.