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Tag: Puneet Nanda

  • Positions iProtect Smart as the ultimate term life cover plan

    ICICI Pru Life Ins launches new campaign

     

     

    ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its term plan — iProtect Smart. The campaign highlights the fact that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses; thus making it an ultimate protection plan.

     

    Said ICICI Prudential Life Insurance Executive Director Puneet Nanda: “iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy – life cover for family’s security and also an option to cover oneself against 34 Critical Illnesses, thus making it a must have protection plan. We, at ICICI Prudential Life, have always believed in offering unique products that help to secure the lives of the policyholders and their dependents in every way.”

     

     

  • The campaign has been created and conceptualised by Lowe Lintas

    ICICI Prudential says ‘Prepare today, to win tomorrow’ in latest campaign

     

     

    ICICI Prudential Life Insurance has unveiled a multimedia brand campaign to promote its health insurance product – ICICI Pru Heart/Cancer Protect. The brand launched the first phase of the campaign – ‘Agar taiyaari sahi ho, toh jeet pakki hai’ in June 2017. The campaign has been created and conceptualised by Lowe Lintas.

     

    Speaking about the campaign, Puneet Nanda, Executive Director, ICICI Prudential Life Insurance said: “The consumer is always at the centre of all our efforts. Amongst Indian consumers today, lifestyle-related illnesses like cancer and heart disease have become increasingly common due to fast-paced lives. Each one of us has seen someone around us who has faced these illnesses. In most cases, urgent medical attention is required – leading to a need for a large sum of money, in a matter of days. At such a serious time, the family should be focused on recovery and not worry about finances. This is the key insight behind our new health plan – ICICI Pru Heart/Cancer Protect. The plan pays the claim amount on detection itself, giving money in hand to make the best treatment possible. It also provides a large cover of Rs.50 lakhs for cancer and Rs.25 lakhs for heart at just Rs.407 p.m. The new film aptly brings across the vital role of the product in helping the coach fight a tough challenge like cancer.”

     

    Adding more perspective on the campaign, Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas said: “Through this campaign, we are speaking to our audience and highlighting the role of ICICI Pru Heart/Cancer Protect, an innovative health insurance product that helps individuals focus on their treatment for heart and cancer ailments without worrying about any expenses. Our creative strategy through this film is to talk to our target audiences in a language and tone that they would understand best. We’re confident that the relevant and relatable story of the coach and his team’s battle against cancer will appeal to our target audiences and create a strong affinity for ICICI Prudential Life Insurance.”