MxMIndia

Tag: Puneet Johar

  • Funding to drive scale-up of #fame's original video content, talent network and regional expansion

    #fame raises $10mn in round 2 financing from TTN Ventures

    By A Correspondent

     

    #fame, a talent-led digital entertainment network, has raised $10mn in the second round financing from TO THE NEW Ventures (TTN Ventures). This round follows the $3 Mn investment TTN Ventures had made when the business began in beta in early 2014.

     

    Since its launch in Sep 2014, #fame has emerged as one of the fastest growing digital entertainment networks in India. #fame shall use the funds to scale-up its original digital video business, grow its emerging talent network, invest in technology and expand regionally in Asia.

     

    Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next three years. Since launch, the network has seen rapid growth and traction for its original digital video content. With monthly produced content volumes exceeding over 150 videos, #fame is India’s largest original content creator for web and mobile platforms.

     

    Over the next few months, #fame will ramp up its monthly content output to over 1000 original videos and expand its emerging talent network to over 500 emerging content creators.

     

    #fame’s digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and leading content publishers. #fame strategically focuses on emerging and established talent to build digital video channels and communities around them.

     

    Speaking on this development, Puneet Johar, CEO, TO THE NEW Ventures said, “We are extremely bullish about video on mobile disrupting and re-defining entertainment and the opportunity is ripe to build an impactful consumer internet business. #fame is showing the trajectory of a market leader and we would like to back it to market leadership across India and South East Asia.”

     

    Saket Saurabh, CEO, #fame commented, “We are well-poised for the next exciting leap in our growth story as we scale-up our capabilities in original digital content, grow our talent network further and expand across markets.”

     

    As part of its ‘talent-first’ agenda, #fame has announced a slew of digital tent pole properties aimed at identifying and promoting emerging talent. This includes ‘Lakme School of Style’ with style and entertainment icon Karan Johar and ‘Websinger’ its music initiative to seek out promising young singing talent with renowned composer Pritam. It is also focusing on building technology-based solutions to aid talent in content publishing and monetization.

     

  • Uniquely integrates social video strategy, production, distribution, marketing and technology to help brands engage with consumers using social video

    To the New launches Video+

    By A Correspondent

     

    Digital solutions provider TO THE NEW has launched their innovative VIDEO+ offering at the MIPCOM 2014 in Cannes, France. The new solution innovatively integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics. The solution is designed to offer brands end-to-end digital video capabilities, enabling them to leverage the power of video to help drive consumer awareness, engagement, and conversion.

     

    Digital video sharing is growing at a fundamental rate. Fast Track Asia, especially, is expected to grow to twice the size of the US market over the next 3 years, which is a USD $10 billion market currently. Over half of 18-54 year olds share video online as per eMarketer. A recent report from comScore reveals that online buyers are 64 per cent more likely to buy a product after watching a video. Also, Nielsen claims that over 60 per cent marketers believe that videos will dominate their communication strategy moving forward. With the rise of video sharing, brands in the Asian market are looking for one-stop partners who can help them tap this opportunity.

     

    ‘TO THE NEW VIDEO+’ solution offers brands end-to-end video capabilities ranging from conceptualizing brand campaigns to creating and crowdsourcing original video content, building and managing video-on-demand platforms, live streaming, digital video operations management, monetization and distribution of video content. The solution is underpinned by proprietary technology and also offers in-depth viewership and audience analytics for video platforms,” said Puneet Johar, CEO, TO THE NEW.