MxMIndia

Tag: PUMA India

  • The relatability of the campaign has seen more than 3500 real stories shared on Instagram organically with #PropahLady

    Puma & Digitas India highlight what it takes to be ‘Propah Lady’

    By A Correspondent

     

    Global sports brand Puma has partnered with Digitas India for its latest campaign ‘Propah Lady’.

     

    Said Siddhi Desai, Creative Director, Digitas India: “Pumais a brand that can impact world narrative and hence we knew the responsibility while taking on this brief. We all agreed we wanted this campaign to live in the post empowered universe, so we decided to represent all those women around us who are bringing a change in this world by normalising a way of life through their everyday choices. That being the starting point, we knew, the first step was to shatter the very definition that had conditioned society for so long. Today, it’s out there. We are glad to see women being so proud of it and organically talking about it. None of this would have been possible without Puma’s conviction. We are also thankful to Team Catnip and every other collaborator. They went all in, heart and soul, to bring this alive.”

     

    Added Debosmita Majumder, Head of Marketing, Puma India : “From being told how to talk, think and act to defining it for themselves, women have changed the meaning of being a ‘proper lady’ in their own individual style. This special campaign by PUMA and our agency Digitas is an ode to all the women who have the gumption to live life on their own terms and write their own rules. Our ambassadors Mary Kom, Sara Ali Khan, Dutee Chand and Anjali Lama’s authenticity in this campaign is very refreshing.”

     

     

  • Sara will also be the face for the brands' key product stories such as Cali, Nova and Defy, in the coming months

    Sara Ali Khan appointed brand ambassador for Puma

    By A Correspondent

     

    Global sports brand Puma has announced Sara Ali Khan as their latest brand ambassador for India. Signed on for a period of two years, Sara will be one of the leading faces for Puma women in the country, and promoting both the sportstyle and training business for the brand.

     

    Talking about their new brand ambassador, Abhishek Ganguly, Managing Director, Puma India saia: “Sara truly embodies what PUMA stands for – She is brave, fierce, confident and fun, with a strong influence among the youth.  These attributes, make her a perfect ambassador for the brand. Our women’s category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come.”

     

    In addition to leading Puma’s Do You campaign, Sara will also be the face for the brands’ key product stories such as Cali, Nova and Defy, in the coming months.

     

     

  • The mandate includes digital creative, social media, content and advocacy

    Digitas bags digital duties for Puma

    By A Correspondent

     

    Following a multi-agency pitch, Puma India has appointed Digitas as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy.

     

    On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, said: “Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner.”

     

    Added Amaresh Godbole, CEO Digitas India: “Puma has always been one of the leaders in creating head turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”

     

    Puma India is headquartered in Bengaluru, and the mandate will be handled by Digitas’ newly launched Bengaluru office.

     

     

  • The deal will see him feature in brand campaigns and promote the latest product lines across performance and sportstyle categories

    ​KL Rahul signs 3-year contract with Puma

    By A Correspondent

     

    KL Rahul

    Sportswear brand Puma has chosen to partner Indian cricketer KL Rahul. Puma announced a three-year association with the cricketer which will see him feature in brand campaigns and promote the latest product lines across performance and sportstyle categories.

     

    Commenting on the association, Abhishek Ganguly, MD, Puma India, said: “Rahul is a world class athlete who inspires today’s youth with his performance and style.  He is a perfect fit for the brand due to his exceptional performance on field, effortless style off field and his penchant for fitness. His personality is in total sync with PUMA’s brand ethos and we are very happy to associate with him and kicking off this exciting partnership together.”

     

     

  • The campaign has been conceptualised and executed by the DDB Mudra Group

    Virat Kohli & Puma wants Indians to #ComeOutandPlay

    By A Correspondent

     

    #ComeOutandPlay is Puma|One8’s first promotional content since its launch event in November 2017. The campaign has been crafted on the basis of insights derived from a pan-India research study by Kantar IMRB, commissioned by the brand’s co-promoters Virat Kohli and Puma India, on physical activity and sports adoption in India.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma India said: “Sports has been replaced by digital entertainment and games, especially amongst the millennial. We have also seen a decline in people playing sports as they grow older. Puma and Virat have come together to encourage people to play sport, not only to stay fit or to pursue it professionally but just for the love of it. Through this campaign, we are looking at bringing back the joy of playing sport and making India a more active nation.”

     

    Said Vishnu Srivastav, Creative Head, DDB Mudra South: “The brief was straightforward – make India play more. The campaign was created to specifically tackle that. We wanted to use Virat in a new light, where he provokes the audience to start looking at sports and play with far greater interest. The reason we didn’t go with conventional media, and opted to do contextual videos was to interrupt the virtual lives our audiences are so caught up in, and tell them that there is a world outside that is exciting and fun.”

     

     

  • A multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video

    Puma and DDB Mudra launch ‘Suede Gully’

    By A Correspondent

     

    Lending voice to a new generation of creators, global sportswear brand Puma has pioneered the largest movement in the country’s street culture with its latest collaboration campaign – Suede Gully. A brainchild of Puma and DDB Mudra, this collaboration portrays the street culture of India, giving a single, creative stage for self-expression to a talented breed of artists, musicians and dancers.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma (India) said: “Today’s youth have taken to modern forms of self-expression, giving rise to a new generation of creators. They use the streets as a canvas to express themselves through various forms of art, music and dance.  For the first time in India, Puma is bringing these diverse art forms on a single platform – Suede Gully. Suede Gully is our attempt to bring to the forefront the true essence of Indian street culture.”

     

    Speaking on the work, Vishnu Srivatsav, Creative Head, DDB Mudra South said: “Puma’s Suede has always been a voice of street culture and Suede Gully looks to bring to life the incredibly unique and diverse culture and expression of our very own gullies. It’s art, its music, its culture and it’s fashion.  So many people, folks who live for their art, from different corners of the country, bringing their awesome talents to collaborate on this platform, that’s really special.”

     

     

  • Under this partnership, the agency will be responsible for the creative strategy and execution for Puma's marketing communication in India

    DDB Mudra Group wins the creative mandate for Puma

    By A Correspondent

     

    Lifestyle and sportswear brand, Puma has decided to partner with the DDB Mudra Group for the brand’s creative mandate in India.

     

    Speaking on the partnership, Abhishek Ganguly, Managing Director, Puma India said:“We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”

     

    The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

     

    Added Ranji Cherian, President and Managing Partner, DDB Mudra South:“We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”

     

  • The new brand platform signifies PUMA's mission to become the fastest sport brand in the world

    PUMA gets Bolt to bolster presence in India

    By A Correspondent

     

    PUMA has announced the launch of its new brand platform, Forever Faster in India with sprinter Usain Bolt. The new brand platform signifies PUMA’s mission to become the fastest sport brand in the world.

     

    “Forever Faster is a great slogan, it describes me perfectly. I’m overwhelmed by the love shown by the people of India and I’m thrilled to be here as a PUMA Ambassador,” shared Usain Bolt.

     

    “Forever Faster- the new brand positioning is about PUMA reminding people that we are and will continue to be the fastest sports brand in the world,” said Rajiv Mehta, MD, PUMA India. “We’ve always been known for our risk taking as a brand and that will remain our ethos. Forever Faster clearly represents that and allows us to make a statement as a brand. Having the fastest man in the world here in India to launch Forever Faster – Usain Bolt himself – we could not have it any better.”

     

  • PUMA will be supplying the club with match and training playing kits for not only the senior squad but for the club's junior squads well

    PUMA announces partnership with Bengaluru FC in India

    PUMA has announced their association with Bengaluru FC. PUMA will mark its foray into Indian football as the official kit sponsor for Bengaluru FC for the 2014/2015 I-League season. Also, PUMA will be supplying the club with match and training playing kits for not only the senior squad but for the club’s junior squads well.

     

    The playing kits will feature PUMA’s Dry Cell technology that incorporates highly functional materials to keep the players dry by superior moisture management which draw sweat away from skin, enabling quicker evaporation; contrast piping on the sides and ergonomic design for function as well as comfort.

     

    Talking about the association, Parth Jindal, CEO Bengaluru FC opined: “Bengaluru FC is very proud of this association. In many ways, BFC and PUMA have a lot in common – young, dynamic and growing brands. We look forward to providing our fan and players with the best the footballing world has to offer and through this alliance with Puma, we believe we are doing just that.”

     

    PUMA India MD, Rajiv Mehta said, “We are very excited to announce our first ever association with a football club in India and are even more excited to be associated with a club like Bengaluru FC. BFC is one of India’s best managed clubs and we look forward to growing bigger and better with them. With this association we hope to make waves in the Indian football world together.”

     

    Cementing its commitment to football, PUMA recently associated with international football club Arsenal and super star Mario Balotelli. With the new association with BFC, PUMA is firmly cementing itself as a serious player in the football world.”